Wise marketing tactics have always grabbed a lot of attention and audience of the marketers. After all, a product that is visible enough with the effective marketing strategies, get along well in the market. When you talk about marketing, you ought to realize that video marketing is the darling of the digital world.
If you are about to launch your product or have already launched it, ever thought of opting for product explainer videos? In case you’re wondering what a product explainer video is, let me tell you it is one of the most powerful marketing tools your product will witness.
A product explainer video is the voice of your product. It is a video that demonstrates the vision of your vision, Top it up with crisp animation, some amazing storytelling, appealing visuals and connecting audio, and you have a perfect product animation video to flaunt.
How to get your product marketing video?
-First of all, look for an animation production company that has the best repute in delivering crisp explainer videos.
-Once you’ve approached the company, explain them the vision and focus of your product. Once you list out everything you want out of the product explainer video, the animation production company will start working on the script.
-You’ll be shown a storyboard that will blend well with the vision of your product and once you give it a green flag, the company proceeds with further illustrations and animations.
-The product animation video will be delivered to you and there you go. An absolutely amazing video for your product.
But should you really opt for this? Well, in case you are still not convinced, here are 7 benefits of product explainer videos for you. Have a look:
1. A product animation video portrays a problem and a solution-
You can have a remarkable effect on the reach of your product once you opt for a product animation video. The video, of course, will start with a problem that is existing. Blended well with a creative story, it will offer a solution via your product. This way it establishes a bond with the audience. Which means that the product explainer video will hit the right chords will playing, depicting the solution to the problem.
Not to forget, the video will also convince the audience that there exists a problem, in case they don’t realize by themselves. Hence, this will create the need for your product.
2. Product benefits/pros appear to be interesting via a video-
Yes, you read that right. When you portray the benefits of your product via a brochure or a pamphlet, it becomes too much of text to deal with. Going by the surveys, there have been times when the potential users skipped the text part because it was time-consuming. However, when videos are considered, the watch-time is so less and the information is so much that it is preferred by most of the people.
3. Increase your website traffic-
When you embed a video to the landing page of your website, there are greater chances for you to attract audiences. Going by the studies, videos drive 50% more traffic if embedded on the landing page. Videos also attract traffic via search engines since they can be crawled easily. Not to forget, product animation videos generate a lot of leads as well. And along with the traffic, they also earn you a repute worth admiring.
4. Help the targeted customers to retain information for long.
It has been proven by the facts and surveys that the audience that watches a video, is able to retain the information for a longer period of time, than the audience that has read text form of content. It is human psychology to register information for a longer period that is associated with visuals. Hence the customers that have watched the video, have a distinguished memory of your product.
5. Search engine loves videos therefore your search ranks get better.
Since people spend longer time watching a video than reading the text, the search engines tend to fall in love with them. Hence, your SEO will surely make you stand out and deliver you high conversion rates. Isn’t that what you expect out of a product explainer video?
6. Product marketing videos make your branding powerful.
When you use a video for product marketing, it establishes an emotional connect that is hard to forget. This means that every time a person will think of your brand, he/she will connect to it with that emotion, hence making it appear all strong.
7. Product explainer videos work amazing for mobile devices.
With mobile phones becoming one of the favorite gadgets of people from all walks of life, product explainer videos surely have a win-win situation in the market. Mobile phones being so handy and so available to everyone, makes it possible for you as a brand to reach out to masses. Product animation videos are very compatible with mobile phones, hence making it another benefit for any product.
Winding it up, product explainer videos will turn out to be a boon for you in this digital age. A darling to many platforms and search engines, these videos have worked wonders from some huge brands. Now that you are well-versed with pros of a product animation video, all you got to do is approach an animation production company that’s worth all your time and effort. With that being said, we at MotionGility live by the word hustle. We believe in delivering the best product animation videos for you to rock the market.
We understand all your needs and vision and hence, our team is all prepped to work with creativity and hard-work. We look forward to making your product rule the market. Don’t believe us, let’s work it out then!