We live in an era where one interesting video can give you a huge social media following and benefit your business.
The videos have become vital ingredients for several marketing techniques, which include search engine marketing, social media marketing, and content marketing.
74% of users who watched an explainer video about a product made their decision to buy the product.
In marketing, videos provide better results and ensure the connection with several users after watching videos.
Marketers also prefer video content before watching the videos.
On the other hand, users also put them on top of the marketing content list because of their interactivity and easy accessibility.
Just after Google, YouTube has become the second largest search engine on the web. This point advocates that you should provide priority to video content in your marketing strategy.
Videos are for marketing as oxygen is for life. Text and image content enjoy their share of importance in marketing, but they can never be a replacement for video content.
The reasons are many but let’s have a look at these marketing facts-
- 64% of businesses have started using video marketing.
- By 2025, internet video traffic will account for 91% of all consumer Internet traffic.
- A total of 500 million hours are watched on YouTube every day.
- Users watching video content retain 95% of the information.
- 76% of marketing managers use video marketing for brand awareness.
- Video content helps the websites to increase organic traffic by 155%.
The above stats show how significant and effective video marketing is.
You are 53 times more likely to show up first on Google if you have a video embedded on your website.
Video marketing is one of the most compelling and result-giving digital marketing tools to improve brand awareness, add up to your revenues and drive traffic and sales. Let’s see, what are the reasons that make videos so powerful for marketing?
Videos on landing pages increases Engagement and sales conversion drastically
A landing page with a product or service video (explainer video or live-action) increases your conversion and sales rate by 80%. This principle works irrespective of anything. Isn’t it so lucrative to put a video on your landing page?
Putting a product explainer video on the landing page increases conversion by 80%.
Videos help businesses to gain customers’ Trust
It is not always possible to give a door-to-door representation of your product or service. Hence videos help to present your products and services through different devices and platforms.
They act on your behalf to give all the necessary information about the product or service and help them satisfy the consumer query.
Promotional videos build the bond of trust between you and the consumer as sometimes the consumer becomes a bit doubtful about his decision to buy the product.
57% of consumers say that videos helped them to establish trust in the brand while making online purchases.
Search Engines love the Video-content
Search engines like Google understand the importance of visual content and its potential to engage users.
Hence it has made it clear that websites have videos embedded in their structure have 53 times more chances to show up first in the search results.
Higher ranking over search engines looks reliable owing to another fact that Google owns YouTube. Therefore optimizing videos on YouTube can help you to boost your SERP rankings.
Video marketing is capable of delivering all information to users
Sometimes when you have a more technologically advanced product or a complex idea, then conveying the usability and purpose of the product or idea becomes troublesome.
Videos can help you as they have audio and visual content, which delivers the message impactfully. However, animated explainer videos are the best option to explain a complex idea.
Videos engage all sort of audiences
Whether the target audience is a bunch of kids or a group of adults or businessmen, everyone loves to watch videos. Because of the entertainment element, every kind of viewer enjoys watching them.
Social media sharing friendly
Almost all social media platforms support and encourage vivid video types as they bring the user and engage them while watching. Be it Facebook, Instagram, Twitter, or any other platform using video has become a lifeline for them, which they might not survive without videos.
Statistics show that 76% of people share brand videos with their friends if they like the video. Hence sharing videos on social media so easily also account for one of the essential factors for awarding them as the most effective form of marketing content.
Now you know why marketing personnel considers Videos so powerful for marketing. Liven up your marketing strategy by integrating video into it.
Video not only enhances the marketing strategies but also boosts the growth of the business by improving the brand value within the market.