Headquartered in Yokohama, Nissan Motor Co., Ltd. happens to be a Japanese multinational automobile manufacturer. Over time, it has proven to be was the sixth largest automaker in the world, after Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford.
Nissan is the world’s largest electric vehicle (EV) manufacturer, with global sales of more than 320,000 all-electric vehicles as of April 2018. The top-selling vehicle of the car-maker’s fully electric lineup is the Nissan LEAF, an all-electric car and the world’s top-selling highway-capable plug-in electric car in history. This video was custom-made for the Nissan’s Ireland branch.
With the pandemic curbing the world, the economies and businesses were suffering the most. The coronavirus pandemic has upended the daily lives of people around the world. For people at work and for companies like Nissan, the economic impact of the virus has led to new categorizations of “advertising” and “promoting”.
Live shoots were not an option. With social distancing and pandemic norms at the strictest, the brand wanted to opt for something that will help in branding, yet not overlook the strict measures that were being taken against the Covid situation. Nissan was facing challenges in settling for an advertising strategy that could cater to the brand and get sales. They were looking for an option that could turn out to be an effective marketing solution.
Why Explainer Videos?
Nissan opted for explainer videos because they are a great tool to ‘explain’ anything. It can be your product or your vision, you name it and the video does it for you.
If explainer videos are to be considered, you know you can be as creative as you want to be. You can induce humor, create a good story, some characters that go with the flow, and voila, you have an explainer video to attract sales and clients.
Nissan realized that explainer videos can be utilized any place. When you make an explainer video, you can utilize it in various settings. Nissan could use the video on YouTube, could insert it into the landing page of their site, and even could utilize it as an element pitch or collaborations. After all, explainers are short and general enough to move without any problem.
Explainers are highly shareable. Today, there’s the audience on almost every platform out there. But to grab that audience, you have to be present. Hence explainer videos. It is one form of content that can go well with social media, websites, and even advertising portals.
They get you great sales. Believe it or not, they do. From old clients to the new ones, videos have been a favorite to everyone. Why? Well, one reason being they are easy to consume. Any client, be it old or new, would not want to spend a lot of time to read and understand about your product. Rather, they would just watch a video and decide if they really want it or not.
They’re versatile. Since they’re short and generally simple to alter, you can switch things around without any problem. For instance, if you are looking for something that would fit in great in your video marketing campaign, product explainers are the thing for you. Don’t hesitate because they are worth all the risks you are taking. They will just do their job right.
You can build credibility for your brand. Nissan chose explainer videos because the brand knew that along with the video, promotion could go hand in hand, yet build a brand image for them. As a brand, they could flaunt the advantages of their product directly.
Explainer videos are a magical tool that requires creativity. They can help your brand humanize and stand out from everything that your competitors have been doing to promote their brand.
We had Nissan fill in some details for us so that we get a clear picture of what exactly is needed out of the video. That was our point of contact with the client, where the client expressed all the concerns. These answers gave us insights that helped us curb the video.
A good script is the core of an amazing video. Our creative team collaborated with Nissan so we could the right message through the video. The script was crafted keeping in view the target audience and the goal of the video. It was simple, yet convincing for the customer-base. A script that was connecting enough for the audience was what we were aiming at and we were able to deliver that.
Our core focus was on delivering an effective explainer video. Descriptions, frames, and voice-overs are the key elements of our storyboard that help the video gain its pace.
Once the style frames were done, they were forwarded to the animators who bring it all together. The animation style used was visually appealing and it simply made the video all the way more functioning. The transitions were able to keep the audience hooked to the video till the end and that is exactly what we focused on.
Voice-over gives the video a personality of its own. It actually humanizes the brand for the audience. Once the sound mixing is done after the animation, VO is also added after the artist has recorded it.
Note: In each of the stages, client feedback are prioritized.
Where was the video used?
Social channels and Youtube
Most viewed video on their channel in comparison to any of their other videos. Overall, the campaign social ads were seen 602,384 times and received a total of 378,587 video views and almost 1,500 clicks to website. The awareness success of the campaign can also be backed up by the number of total page views the Safety First page received which were 7,448 in number.