Explainer Video Case Study For Blockchain Platform by Motiongility

DAO stands for Decentralised Autonomous Organised which is a Sub Domain introduced by Block chain Lab. The Founder and CEO Mr. Ismail Malik is one of the top 100 influential people of the world in the Block chain technology Domain. 
The organization is an independent entity, much like a private or public company, that operates independent of day to day human oversight. Performing its day to day operations via its pre-programmed algorithms, that replace human interaction / administration within the company infrastructure, from board level to service delivery. A fully autonomous organism, with fail safe redundancies that can request human input if and when the need arises.

Explainer Video Journey Of DAO

Ismail Malik - Founder and CEO of Block Chain Lab


Coming from a very technical background Mr. Ismail Malik wanted to let people know about DAO, which is Decentralized Autonomous Organized network based on Blockchain technology and Artificial Intelligence.
DAO is purely a new concept and a bit hard to be understood by layman. It was so obvious that they were facing trouble while making people understand about what they are offering. The website visitors were also getting a vague idea about the services and not the exact one. As the content was quite based on the future technology hence they were looking for a futuristic and technically sound video. 


While making the Explainer Info-graphic Video for DAO we actually came across many challenges the most significant of which is to have a detailed understanding of the Client’s business domain as Block chain and Artificial Intelligence are not a layman’s terms. We have to understand all the details and technical terms such as DAO, Block chain, Artificial Intelligence, Initial coin offerings and many more.
Since we have to understand the technicalities and then we have to represent it visually so that anyone visiting their website can get what exactly the DAO is.

We have come up with the informative video explaining the elements of DAO . To understand the topic, we did a thorough research on Blockchain , ICO and how tokens can be utilized in future for the transactions with the  great support of the DAO team. 
After research we opted for the theme which was going to be blue as it is more related to technology. We made use of various futuristic elements like drone dropping packages , machine learning , chat-bots etc.
Since this is something related to various elements of DAO, we also have to keep the length of the video under 3 minutes for explaining all the 6 elements of DAO.  Instead of discarding much of content, we worked on the speed of video to make it under 3 minutes.


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