How You Can Use Animated GIFs to Drive Traffic and Increase Sales?

Komal Chaturvedi
Komal Chaturvedi

Co-Founder & CEO, MotionGility

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    Using Animated GIFs (Graphics Interchange Format) has become a large part of digital communication lately. Be it for a meme, a post, or just a way of expressing, GIFs have come a long way and them being popular is truly justifiable.


    There exist platforms like Giphy that are solely dedicated to GIFs and hence, people have a variety to choose from. You can also use them effectively in your video marketing.


    In the current scenario, GIFs are no more restricted to just entertainment or humor. They do a lot more. With being more than three decades old, these GIFs have a dynamic personality that leaves everyone surprised and impressed. 

    best animated gifs

    GIFs are no more just used by teens for fooling around, rather, they are now used to express messages. 


    With GIFs being so useful in communication and communication being such an integral part of any business, ever wondered if GIFs can be used to traffic and sales to your business? No?


    Well, you certainly can. GIFs can draw attention to your business and that’s exactly what you need to elevate in the market. Remember, they are not just funny clips, they are a way of expressing themselves.


    Let’s have a look at how animated GIFs can really turn the tables for your business.


    When someone is scrolling down their feed, what do they stop at? Something interesting, catchy, right? That’s exactly what GIFs do to your posts. This way you can make your marketing stand out from others and get your presence marked. 


    Your organization or business can get greater audiences and reach via web-based networking media by utilizing GIFs effectively accessible in the GIF library on Facebook and Twitter. You can also hire an explainer video company to have GIFs made for you. 


    Utilizing GIFs via web-based networking media will help your crowd of individuals identify with your organization on a progressively amicable level. Rather than collaborating with an organization, they’ll feel that they’re sharing fun GIFs to and fro with a companion.

    Animated Gifs for Social Media 

    Utilizing GIFs via web-based networking media will help your crowd of individuals identify with your organization on a progressively amicable level. Rather than collaborating with an organization, they’ll feel that they’re sharing fun GIFs to and fro with a companion.

    Animated GIFs for Emails

    When it comes to approaching your audience and clients in a direct manner, email marketing stands out. And since almost every other businessman is aware of this fact, you have to plan something to stand out enough to be noticed and make them need to click. Also, that is the place GIFs come in.


    Adding GIFs will make your messages progressively intuitive, which thusly will help commitment from your endorsers. 


    You can utilize a GIF to exhibit a huge amount of various items that are accessible on your site or simply include a pleasant book GIF that gets the attention.


    GIFs in your email messages will charm perusers exhausted with perusing static messages. 


    Practically all email customer programming support GIFs (in spite of the fact that Viewpoint 2007+ hopes to have a few issues).


    So as opposed to including a static picture, take a stab at implanting a GIF in your bulletin. It can make your email advertising effort all the more energizing.

    Animated Gifs for Content

    Your content is now Better Engaging Catchy

    Blogging is incredible for directing people to your site. Though it can be not too fun, some people still read blog entries. But what you need to do here is make your blog entries all the more fun by adding GIFs.


    With the help of an online gif compressor, compress them so your blog page not get more load and easily load.


    Not to forget, these GIFs don’t have to be full of amusing elements. Rather they must be relatable. They must add to user engagement.

    Animated Gifs for Teasers

    New items are about the promotion. Live occasion features are the best; hidden, covered and secretive pictures are acceptable as well. GIFs offer a comparative however increasingly factor usefulness to this training. 


    They noticeably summed up the declaration by depicting both the organizations’ leader items. You can adopt the interesting strategy of Nintendo to make a buzz in your crowd about another item or administration preceding its dispatch.

    Animated Gifs for Product

    GIFs are not just about a funny visual. They can showcase your product as well. If not that, then at least your service. Your effective communication. 


    You can show what it does and how. This is particularly valid for items that have dark, specialized working. 


    You may be producing a muddled bit of innovation that includes a lot of mechanical units working in the attachment. GIFs can be extremely sagacious with these. 


    Knowledge into the working of your item or administration can make an enormous suspicion that all is well and good in your imminent purchasers. 


    Regardless of whether your business does exclude a physical item, you can in any case use GIFs to display your qualities and advantages.

    Animated Gifs for Demos

    For some, organizations’  Product Demo Video or instructional exercises are essential in helping clients get the hang of the product highlights and functionalities.


    The main issue is that you should depend on your clients to tap on the video play button. GIFs can expel this confinement. 


    GIFs can likewise work for physical items, the mechanical ones. What’s more, they are entirely helpful as they don’t depend on any activity from the watcher. They give data rapidly and plainly. 


    You can without much of a stretch grow short GIF instructional exercises demonstrating clients how they can utilize your administrations/items and make numerous GIFs as a major aspect of an article or even offer them via web-based networking media.

    Animated Landing Page

    Your landing page is an astounding spot to incorporate GIFs to stand out and make your site all the more engaging. 


    Having GIFs on landing pages can be an incredible method to enchant your guests and make your site look somewhat more exuberant. 


    Be cautious while trying different things with this component and do exclude such a large number of components. Not exclusively will it make the page load times fundamentally higher, however it can occupy the guests from your point of arrival objective?

    Animated Gifs for CTA

    Much the same as making a video or a decent greeting page that guides a client’s focus toward the correct things, GIFs assume a comparative job. Perhaps better so.


    Counting GIFs in explainer articles or to exhibit highlights is an extraordinary method to stand out to your item or administration making some strong suggestions to take action that is visual and engaging, yet not annoying enough to have the guest endure a whole video. 


    GIFs can be fun and helpful if you use them smartly. You can trigger audiences toward your business with the help of GIFs. All you have to do is, be creative.


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