The concept of virality & viral marketing has gained exponential momentum in the past decade.
By leveraging the power of the internet and social media platforms’ insane reach, thousands of brands have made their content reach across borders.
This very viral boost has earned them a global audience, increased revenues, and a stronger market positioning than ever before.
However, it might be easy to get your brand video placed in the list of “viral videos” but in reality, there are a ton of factors that come into play when it comes to creating “viral-friendly” content.
Getting viral isn’t a cakewalk in any manner.
On some occasions, your hard work might pay off most unexpectedly whereas, in most situations, you would struggle to get even an average amount of reach and engagement.
Before we share with you proven tips to help you get viral, let’s quickly understand what viral marketing is all about and why you should pay attention to it:
What is Viral Marketing?
Viral marketing is simply a sales technique that leverages the power of word-of-mouth spread of brand information.
Basically, it’s a style of promotion where a brand heavily depends on its audience to push forward its content and make it reach a wider set of audience.
If you look at the majority of branded content that has ever gone viral, the word-of-mouth and social share element has been largely attributed as one of the key factors in its success.
This wild spread of information induces potential sales and generates stronger interest in a brand or its product.
Today with the presence of platforms like Instagram, Facebook, Twitter, TikTok, etc., getting viral is easy due to the ease of sharing and spreading content.
The process of viral marketing is quite simple. Simply create the content in the most attractive form possible, yet make it genuine and float it on the different social media platforms.
Then all you have got to do is sit back and watch it trigger the audience.
But before you jump into the pursuit of viral videos, here are 10 things that you must consider:
1. Prepare a Video Marketing plan
A concrete plan is a must if you want your video to surface on the internet with authority.
Now this is all about analyzing and understanding the potential factors that might drive your video into the viral category.
Preparing a video marketing strategy will only eliminate future obstacles that might hamper the production and execution of your video.
This way, you would be in a better position to attain your virality and ultimately, video marketing goals.
2. Use the right Tags and Backlinks
The power of tags and backlinks is highly underrated.
Yes, that’s true. It’s because when you include relevant and trending tags with your branded video, you automatically enlist yourself with your competitors in the race to virality.
Also, a correct tag spiced up with decent engagement in terms of likes, shares, comments, and views will simply trigger your video up on the list of discoverability.
Your video will be able to generate auto-links from prominent news publications & portals when it gains a decent amount of quality reach on the internet, thus increasing your search traffic and website session duration.
3. Choose an appropriate day for release
As per Hubspot, the best days for B2B brands are Thursdays and Saturdays whereas for B2C brands, Saturdays & Sundays work best.
The inclusion of weekends in both cases is quite obvious, given that social platforms witness the highest number of DAUs [daily active users] as compared to other days.
However, the choice of the day might differ as per the demographics and behavioral patterns of your target audience.
You can find this out by carefully understanding your existing analytics and the type of engagement your content has received in the past.
4. Reach out to Influencers & Communities
Unless you run a brand that boasts an insanely high number of social media followers, your video might garner a couple of thousand views but is unlikely to go viral.
Here’s what you can do: Get it shared via a micro, mid, or macro level of influencers depending on your budget.
This will unlock for your video a wider set of audience who may be potentially interested in viewing your video and learning about your existence.
Also, online communities can help you gain more eyeballs because they are concentrated groups of like-minded individuals thus providing you with more accessibility.
5. Hit an Emotion
Humans are emotional beings. It’s no surprise emotions have been the key driving factor behind exponential sales that brands have witnessed often.
Here in the context of a viral video, hitting the right emotion while developing the plot might accelerate your video’s reach.
The decreasing levels of human attention span are a testimony to the fact that your videos must contain a certain set of emotions that are strong enough to hook viewers’ attention.
6. Storytelling
Storytelling has been an integral part of brand videos for decades now.
Pick up any successful or viral video campaign and you would find the element of brand storytelling perfectly executed.
Hence, if you want your video to become a hit, make sure you communicate your story in an engaging manner.
7. Keep them Short and Sweet
Virality has nothing to do with a video’s length!
Yes! While this is a contradictory statement, we wish to share a different perspective regarding the title.
Look – On social media, you just have 3-5 seconds to grab your target viewers’ attention. If you fail to do so, you’re likely to hold their attention.
And even if your videos are long but if they are highly crisp, informative, and visually rich, they will fetch you good views.
But the crux is, try keeping your videos short, sweet, and as per the social media app’s behavior.
8. Use a compelling Title
Consider this as the gateway to your video’s probable virality.
Your video’s title must be strong enough to make viewers click on the video.
For instance, you can include powerful words that evoke different elements such as curiosity, suspense, surprise, or any other suiting best as per the context.
The title is one such thing that’ll strike the interest of the audience towards your video. Make it worth clicking.
9. Remember to repurpose the video:
This has to be one of the most ignored practices by a ton of video marketers.
Videos come with supreme versatility where they can be repurposed as per the need of different platforms.
Repurposing will allow your video to reach untapped audiences that might become your future customer base.
Conclusion:
The truth is: Once you go viral, there’s no turning back. You’ll have to face the good and bad. Trolls as well as applauses.
In today’s fast paced world, it might be exhilarating to plan and produce videos that are of viral standards.
Well, we can help you achieve brand success, higher revenues, and improved customer outreach ultimately leading to the virality of your video.
If you want us to produce an animated explainer video that brings along such results, get in touch today and let’s work on your viral video.
