How to Use Facebook Video Marketing Strategies to Grow Your Business?

Picture of Komal Chaturvedi
Komal Chaturvedi

Co-Founder & CEO, MotionGility

Facebook Video Marketing Strategies
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    Advertising has always been the best way to promote your business around the globe. Over time, advertising has evolved and blended well with technology. Technology provides an extensive reach to companies to promote their products and services.


    Here we discuss the different ways to enhance your marketing practices ensuring effective use of Facebook video marketing. It explains how businesses should use the social media giant to get better results.


    Facebook provides an extensive reach to the brands to address a large group of people.  Today, every third person uses Facebook, which presents opportunities for organizations to address the broad market.


    Visuals impact humans significantly and affect others more than others. Facebook video marketing has been doing rounds for years. 


    Firstly, the audience’s short attention span, and secondly, they live a life where time isn’t ample. Hence, you ought to deliver your message specifically to the audience.


    Facebook has consistently been an eye-pleasing platform. It started as a computerized lookbook. Recently, the stage has pivoted its consideration from photographs to video.


    If you ask most advertisers which substance commands on Facebook, they’ll most likely say – Videos.


    But, why do marketers choose Facebook to enhance video marketing strategies?


    Honestly, it’s an enormous platform, and many people prefer to use Facebook as their favorite pass time.


    It’s so effective that anything uploaded or shared on it becomes viral or trending in no time.


    If you still don’t believe us, here are some reasons that you might consider before putting in all of your faith in marketing your videos on Facebook:

    1: Gives You Massive Exposure

    With more than a million active users on the platform, Facebook lets you access a massive audience.


    You can simply get your business enlisted in front of all these people. This way, you will have the potential to express yourself as a company.


    Extensive exposure helps organizations to make people aware of the business, and the brand builds connections with the general public.


    Building connections reflects the people’s trust in the brand and indicates an increase in sales.

    Want Help To Plan Your Facebook Video Marketing Strategy?

    2: Helps You Connect With Users Worldwide

    Being one of the social media leaders, Facebook helps you grow socially. You can get in touch with real-time audiences, customers, and clients. You can build a rapport for your brand without much hassle.


    The audience is already there. All you need to do is plan marketing practices and ensure proper execution.


    The presence of an audience on Facebook provides an opportunity to ensure effective utilization of video marketing and get better results to grow the business.

    3: Boosts Your Chances Of Becoming Viral

    When a video uploads on Facebook by targeting a specific audience, there is a high chance that the video can get viral.


    Since videos are easy to consume and share, the audience will share them with their audience, and that’s how the chain will go on. 


    The effectiveness of getting your video viral depends on the content and the engagement rate, which helps to generate better results and ensure the growth of the business.

    4: Search Engine Loves Videos

    Did anyone ever notice that search engines love videos?


    Yes, you read that right.

    Going by the facts, the videos posted on Facebook are very easily trackable on Google. That is just as amazing as using YouTube, but with a better and streamlined audience. 


    SEO-friendly content helps to improve your ranking on search engines. A better rank indicates higher traffic on the website and makes people familiar with the brand.


    The increase in website traffic and number of visits indicates an improvement in brand awareness, which reflect better sales and higher profitability of the business.

    Use Videos to Build Relationships

    commercial video production company

    Social media is not limited to audience building by targeting large groups. Organizations can also have conversions from this platform using the effective implementation of marketing strategies to encourage people to experience the brand and build brand trust.


    Marketers should present the videos with the right content, script, and characters. You can always hire a professional to make a video for you so that you hit the right audience. 


    The conversation with people indicates the brand’s authenticity and builds connections to develop relationships with the people. The well-established relationship ensures business growth by generating leads for the business.


    These are the reasons that show how marketers ensure to grow their business using Facebook video marketing for their business.


    Video marketing strategies help to generate efficient results by increasing sales and profitability. 

    How to Create an Effective Video for Facebook Marketing?

    Marketers need to know some essential points while creating the video for marketing.

    These 9 points help in increasing the effectiveness of the results of video marketing.

    1. Keep a Check on The Length of The Video

    length of the video

    It is being said the audience drops after 90 seconds while watching a video. Going the thumb rule, keep the video short and sweet. The video can work wonders for you. 


    There are some exceptions, never offer a lengthy video to your audience. Make sure that while you are keeping it short, you use compelling visuals that keep the audience hooked to the video.


    The user avoids watching a lengthy video, and length impacts the results of the video marketing practices. So, keep the video short.


    2. Don’t Beat Around the Bush

    The video offering to your audience must grab their attention. If it fails at doing that, your video will turn out to be worthless.


    Start with a crisp introduction, a meaningful body, and a strong CTA. You cannot fool your audience, so always keep that in mind to use appropriate content that attracts the users.


    The unnecessary information distracts the users from watching the video till the end. The relevant content ensures higher engagement and provides better results.


    3. Give Them a Reason to Watch Your Video

    The audience never watches a boring video that is not specifically relatable to the company or product. Give them a reason that they can relate to their needs. Add a post or text along with the video to engage them. 


    Remember, you would only have a few seconds to keep your audience, so make it worth their time. The thumbnail and the video’s initial seconds must be very attention-grabbing. That’s what will work for your business and brand.


    4. Go for a Vertical Video

    mobile app video production

    Why pick a Vertical Layout?

    Facts and numbers talk about vertical videos that have outperformed the platform.


    Why does the audience prefer vertical videos? 

    Well, because they turn out to be mobile-friendly. In the world of smartphones, you must upload a mobile-friendly video. Mobile-friendly videos are more effective and increase the reach of your marketing practices.


    The video content accessible by several devices is more beneficial for the business and convenient for the audience to operate using different devices.


    The video having a vertical layout generates more results and ensures growth.

    5. Use Text as well

    As mentioned earlier, you need to caption your video. For example, if you are posting an explainer video, you need to write a clickable caption that will act as a build-up for the video.


    The use of text with video content increases the audience’s understandability.

    You need to use catchy and attractive subtitles for your videos and enough text content for the audience to watch them without the sound.


    You need to cover the text content in your video. This way makes you able to cover the audience widely.

    More than 80 percent of the audience watches Facebook videos with sound off.

    6. Have Variations

    Numerous Motion Graphic Styles help businesses to fulfill their different marketing needs. For example, you can go for: Live Animation Videos, Explainer Videos, Behind Scene Videos, Informational Videos, Whiteboard Videos, etc.

    You should research what your audience would like to watch and present your content accordingly. Remember, you cannot use one style for all Motion Graphic Styles for your business requirements.

    7. Never Miss out on a CTA

    Do you know how important it is to have a suitable CTA for your business? 


    Imagine watching a video and then not knowing what to do with it. You have to tell your audience what should be the next step. Need to explain how to reach out to you?


    Organizations need to provide different ways to move forward after watching the videos.


    The importance of CTA is so great that it decides whether the audience is going to come back to you or not. The CTA helps businesses by directing the audience toward the organizations.

    8. Schedule Your Video as per The Audience

    Facebook analytics always lets you know when your audience is active the most. Make sure that you post your video only then. It will give the video a great reach and a good response.


    Also, posting the videos during audience-active hours gets a better response and builds relations with the users within the market.


    Organizations need to consider the different time zones of the users and respond accordingly to build relationships. Targeting single time zone users is not sufficient for business.


    Setting up a distributing plan for your Facebook page will assist you with sorting out your recordings as indicated by your crowd accessibility and guarantee that you can coordinate any crusade pushes across other appropriation locales simultaneously.


    One brilliant tip that helps you to grow your video marketing strategies is to post videos identified with your industry which helps build outside social connections.

    9. Don’t Lose out on the Spark

    You can include many things in your videos, such as information, a suitable CTA, and appropriate text content. 


    But organizations should never forget to include comic characters or factors that entertain the audience. Humor your audience. 


    Give them a chance to smile and build connections. How would you feel if your video dislikes by the audience just because your content isn’t creative enough with it?


    You can hire a professional Social Media Video Production Company like MotionGility which can help you to craft an ace video for your business.

    Want a Social Media Explainer Video To Enhance Your Business Outreach?

    Final Thought

    Facebook video marketing provides excellent results and leads businesses to grow better. It provides a gigantic reach to your enterprise and helps to build better connections with people.


    If executed well, it can work wonders for marketers who take it seriously. If you are a marketer, you need to make sure that you follow all the tips and tricks shared above.

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