With over 200 Million+ daily users of Insta’s explore tab, you can expect a lot of potential online traffic on your account or post if it gets featured.
The Explore Tab algorithm tracks people’s interests and likes concerning what kinds of accounts they follow, what posts they like, and what they search, then determines the kind of posts they would be interested in and customize their explore tab accordingly.
This feature would help you because you are automatically reaching your target audience, and your posts are presenting themselves in front of people who are already interested. This way, the brands featured in the Explore Tab garner more likes and following and are more likely to build a more extensive audience base.
(Animated explainer videos for Instagram that taste different) Cta with video.
Now, the main question arises, how do you get yourself featured in the Explore Tab? We will try to answer this question through the following steps:
· Use of Relevant Hashtags
· Adding Your Location
· Posting Regularly To Engage the Audience
· Posting At Peak Hours
· Including A Call To Action