How to Use Social Live Videos For Branding

Komal Kokate
Komal Kokate

Co-Founder & CEO, MotionGility

Social Live Videos

Social live videos for branding on the internet have turned out to be one of the major trends these days. More than a trend, they have become a major way for the audiences to communicate with their favorite celebrities, brands, and influencers. The impact it creates is so huge that a majority of marketers have also started opting for live streaming videos.


Going by the facts, live videos have turned out to be one of the most engaging form of communication. That means, as a brand if you are not making use of this tool or facility, you are surely losing out on a great deal of audience.


So what makes live videos so popular? Well, probably the fact that they give a personal touch. They are of course real-time and due to this it also leaves the audience with FOMO, and hence they are more eager to watch your live videos. Live videos also portray a sense of urgency among the audience. There have been brands and celebrities doing live videos with millions of views, just because it is immediate and nobody wants to miss out on them.


If you are someone who as a marketer hasn’t yet found the capability of live gushing via social media – presently is an incredible time to get in on the activity and remember it for your web showcasing system. 

You have surely heard of Instagram and Facebook live respectively. They indeed are a fabulous method to fabricate an enduring association with your crowd. 



With the possibility to arrive at 1.71 billion month-to-month dynamic clients on Facebook Live alone, there is definitely no rhyme or reason to abstain from utilizing live video to advertise your business.


Here Are 8 Pragmatic Approaches to Make The Best Social Live Videos for branding

Careful discipline brings about promising results 


The most well-known explanation behind delaying to begin with live video spilling is camera timidity.


Its absolutely impossible around this – in the event that you need to make connecting live recordings, you have to acquaint yourself with being before a camera and get extremely open to conversing with yourself.


The best way to do this is to practice, and afterward practice some more. This should be possible with a mirror yet I firmly propose recording yourself and playing it back in light of the fact that this can assist you with spotting shortcomings and fix them. 


Everyone, even huge name Hollywood on-screen characters, gets somewhat anxious when investigating a camera. Fortunately, with enough practice, you will begin to feel calm and normally begin conversing with the camera as though it wasn’t even there.


Have An Outline

Who Says You Have To Go Cool When Doing Live Video? 


Truly, immediacy is essentially unavoidable with regards to live spilling yet there’s no standard that states you can’t get ready as needs be in advance.


To begin with, choose what points and subjects you need to cover in your video and what you need your crowd to receive in return just as what activities you need them to perform after it. 


Make a speedy diagram for every video so you know which bearing you’re going in when recording and don’t wind up mishandling for words mid-path through. Your layout ought to incorporate any invitations to take action you intend to incorporate to get your watchers to visit your site, buy into your page, purchase your item, and so forth. Believe in getting to Instagram Live, it really helps.


Put Resources Into Some Gear

While shakily holding your iPhone for more than 10 minutes one after another might appear to be a smart thought from the outset, your crowd presumably won’t feel the equivalent. 


At the most fundamental level, you’re going to need two bits of hardware to improve your live recordings: 


A respectable mouthpiece 

A solid tripod 


The nature of your sound has an immense effect for live gushing so consider getting a decent mic right off the bat. You will likewise need a tripod with the goal that your recordings are consistent and not shaking everywhere. 


Another alternative to settle your recordings is to communicated from your PC. This may not work for everybody, be that as it may, particularly on the off chance that you need to move around or shoot from various areas.


Consider Lighting And Setting

Lighting is another significant factor in the nature of your live recordings. In the event that individuals come into your stream and all they see is a shadowy figure in a faintly lit room, they will probably leave as quick as they came in. 


Give testing a shot some unique lighting systems and see which one works best. More often than not, normal daylight from a sensibly measured window can do the stunt for you. In the event that you will in the general film outside, lighting shouldn’t be an issue generally. You can also hire a video production company for such videos, they really work.


The setting is additionally a significant thought. Set aside the effort to consider what watchers will be taking a gander at out of sight of your recordings. The more outwardly engaging your experience is, the better.


Engage Well

Probably the best thing about live gushing is that it permits you to have customized connections with your watchers. This is an incredible method to get individuals intrigued by you and your business without appearing to be a quick publicist. 


An extraordinary method to associate with a live crowd is through an AMA (Ask Me Anything). Now and then, do a live stream where you take inquiries from your watchers and answer them in an easygoing, carefree way.


Here are a couple of tips for drawing in with your crowd:

Be set up to give a few subtleties into your own life


Offer something of significant worth (in case you’re a gourmet expert, for instance, encourage a formula live and react to remarks in the middle) 


Play a game or offer a survey with your watchers 


Give a clever response to individuals’ remarks 


Ace the craft of narrating 


Maybe the most significant piece of drawing in with your watchers is to… 


Act naturally


Acting naturally is so in a general sense essential to live video and if there’s just a single thing you detract from this article, let it be this. 

In case you’re not having a fabulous time and remaining consistent with yourself when live gushing, your crowd will have the option to tell immediately. Broadcasting live is tied in with letting your character, with every one of its quirks and peculiarities, go to the front line. 


While you do likewise need your recordings to be in accordance with your image picture, there’s undeniable value in realness in a world that can now and then appear to dismiss its significance.



At the point when you start your live stream, it will set aside some effort for a good number of watchers to discover their way to your video. 

In a perfect world, you need to focus on at least 20 minutes of gushing time. This won’t just consider more individuals to participate, yet additionally allow you to adequately connect with your watchers.


Consider a Few Things!

Something that regularly gets ignored in live video is the measure of slack experienced among you and your crowd. In many cases, what you state and what your watchers hear won’t be absolutely in a state of harmony. This really helps your Instagram followers as well. 


You may wind up posing an inquiry and not getting any responses for a brief timeframe. A decent workaround for this is to catch up each inquiry you pose with some additional unique situation or a fascinating account while you trust that your crowd will find the slack.


Ideally, with these tips, you will be well en route to making drawing in and outwardly alluring live recordings that will net you more devotees via web-based networking media and faithful clients for your business. The most significant thing to recollect is to have a ton of fun and act naturally, the rest will fall in accordance with enough practice and commitment.


Moderate to make: Professionally created recordings are exorbitant to make, and thusly numerous private ventures basically abstain from making a video. Because of this each business, enormous and little, is utilizing live gushing on the grounds that it’s so sensible to make. 


Helps in a great deal: Unpredictable, crude film may appear to be nonsensical at the same time, whenever utilized in the correct way, it can have huge points of interest. These are as per the following: 


Online networking channels push live streams to the highest point of clients’ feeds and inform more regularly about live streams than some other movement. You’ve likely seen how you get a pop-up message when somebody goes live. 


Utilizing paid advertisements, for example, Facebook Ads, that interface straightforwardly to your live stream give s you more presentation.


Utilizing an influencer for your live stream or letting the person in question make a live stream video that advances your item offers moment access to a profoundly drew in crowd. A live stream facilitated in-house arrives at your devotees however working with an influencer extends your range. 


Assists with building a confiding in relationship with your crowd: A Live video is bona fide and seems to be progressively genuine and reasonable. It demonstrates that your organization isn’t hesitant to be available to buyers and hence increasingly dependable and solid. It enables you to visit with buyers progressively causing your image to feel increasingly reachable and human to the watchers. They become bound to need to work with you and prescribe you to other people.


Never Miss Out On Exclusive Video Marketing Updates From Our Experts

You will Receive The Best of Content to Help Your Business And Marketing Efforts flourish with Video Content.

Leaving Already ?

Before you go…

Download our Ebook to learn some of the best tips for ranking your videos.

Best images