With the internet being a global community of businesses and users across the globe, this has led to a rise in opportunity and competition between businesses to ensure growth.
To stand out from the competition, there can’t be anything better than videos. This is because videos leave a strong impact on the target users which helps in brand awareness.
Now there is a high chance that your brand will be recognized when someone will see a visually attractive video of it.
But, the problem here arises – What type of video should you use for your business when you are about to start your video marketing journey?
Keeping the sales funnel in mind, we have listed down the 3 types of videos that every business should include in their sales journey.
Advertising videos for Brand Awareness
Advertising videos are great videos to create awareness in the first stage of the funnel.
In this stage of the sales funnel, your customers are learning about your brand. They may have heard about your product, but they are still in doubt about the quality and services your business offers.
Here, these videos can help you reach your potential customers and allow them to know more about your brand.
Videos have the unique ability to convey your message in a visually appealing and engaging way. They are highly effective in leaving a lasting impression on your product.
MotionGIlity: Animated Advertising Video | Motion Graphics
You can use these videos to communicate your brand’s value, product or service details and key selling points.
Make use of captivating visuals, video storytelling, and effective narrative to create an exceptional advertising video.
Moreover, such videos can help you build an emotional connection and generate the interest of your audience towards your product.
At the very beginning of the sales funnel, advertising videos can turn out to be a great way in building awareness of your product and make you stand out from the competition.
Product Explainers for convincing Target users
Now let’s come to the second stage of the sales funnel which is convincing the potential buyer. At this time you have already made them aware of the product or services you offer.
Now, the buyers are actively looking for options and considering whether your product is a good fit for them or not.
This is where a Product explainer video can come to the rescue.
A product explainer is a short video created to help the buyer understand the product more clearly.
These videos can be used as one of the most powerful tools for a company to increase conversion rates or generate social buzz.
Here’s how you can make complete use of product explainers by keeping the following points in mind:
- Show the pain points of the customers and how product explainer videos can solve them.
- Highlight your brand’s USP, and show how you are different from your competitors and what makes you special.
- Give good proof to your audience of the product or services you offer by providing testimonials, case studies, or success stories to build credibility in their minds.
Check out below an effective example of a Product Explainer Video:
TapOnn: Live + Animated Product Explainer Video
If you know how to use the product explainer effectively, then it can turn out to be a great way to educate and convince your ideal customers. They can be choosing you over your competitors.
This brings us to the last type of video that every business should use when they start their video marketing journey:
Sales video for Boosting Conversions
The last stage of the sales funnel is the conversions. It is the stage where your audience is going to take the final decision and become your customer.
Here, sales videos can be a great tool to increase conversions.
Let us learn how:
- By using countdown timers, or exclusive bonuses in your sales video and creating urgency around your products.
- Creating social proof to boost sales and increase conversions.
- Using CTAs to convince your customer and showing them exactly what they need to do.
Check out this visually appealing example of an Animated Sales explainer video below:
Navigator: Animated Insurance/Sales Explainer Video
Sales videos in the last stage of the sales funnel can influence your customer’s decision-making process and convince them to buy only from you.
As a result, these videos can prove to be a game-changer in helping you enhance your conversion rate and close on potential customers.
Looking forward to create compelling videos for your sales journey?
Conclusion
These are the three most effective types of videos that everyone should use in their sales journey. Explainer videos are becoming the number one preference for marketers.
Aligning the types of video with the sales funnel, you can effectively guide the user with their buying journey and maximize your conversion rates.
So, why wait? Take the first step, invest in high-quality video production, and watch your business reach new heights.
