Ultimate Twitter Video Ads Guide for 2020

Komal Kokate
Komal Kokate

Co-Founder & CEO, MotionGility

Twitter is probably one of the most serious social media platforms out there.


From opinions to verdicts, it’s all out there on Twitter. But, with time, the platform has also evolved to be an amazing marketing channel for attracting traffic and hunting for leads.


Going by the facts, there is more than 60 percent of Twitter users actually follow businesses on Twitter than just big brands.


This is one of the reasons why Twitter has seen the potential for businesses to grow on the platform. 


With Twitter growing so fast, video ads on the platform have really buckled up their game. While videos have really turned out to be one of the most effective forms of content to be consumed by the audience, it is the credibility and simplicity of videos that make them so popular.


And this point has actually been proved at Twitter. Going by the analytics given by Twitter, tweets that involve videos are more popular than any other tweet thread. 


Videos can be outstandingly powerful and are an incredible method to inspire feelings and put some additional excitement into your Twitter posts. Furthermore, the greater part of showcasing experts overall accepts that video is the kind of content with the best ROI.


Hence, it should not shock anyone that Twitter video advertisements significantly increment mindfulness, commitment, and traffic


Truth be told, as per Twitter, clients are multiple times bound to draw in with Tweets that contain photographs and videos than with Tweets that do exclude any photographs or videos.


What’s more is that videos on Twitter really drive the most review, passionate association, and commitment than videos in some other advanced stages.


As long as Twitter is considered, the good thing about it is that you possibly pay when you’ve accomplished your advertising objective.


Regardless of whether your objective is site changes or Twitter commitment, you possibly pay when individuals make that move (any extra natural impressions and commitment are free rewards!).


It’s the equivalent for everything with Twitter. Twitter claimed that total ad engagements on Twitter have increased by 99% year-over-year.


On the off chance that you go for an ad campaign, you just compensate for the number of people that have started following you.


What’s extremely incredible here is that Twitter is bearing a portion of the hazard. Twitter accepts its promoting item will convey precisely what you need. 


Contrast this with LinkedIn, for instance, which doesn’t offer any compensation for the execution of promoting choices. Facebook offers pay-for-execution however Twitter can be far more predominant for lead age.


If you are a marketer, Twitter video ads are for you. Because of course gone are days when people would actually take the time to read the ad unless you are offering something that is direly needed by them. So go for videos.


If you don’t believe us, here are some facts for you to consider. First things first, let’s have a close look at what really Twitter ads are.


Like any other platform, Twitter also uses live videos in ads to drive traffic, audience, sales, and even attention. Basically, the categories of Twitter video ad formats are:


  • Pre-roll Ads
  • Promoted Videos


When pre-roll ads are considered, they are the ones that can be seen before the content appears.


They vary from 30 seconds to 10 minutes, whereas promoted videos can appear on the feed of the audience.


According to Twitter research, 88% of users expect in-stream video ads to be 15 seconds or less; 6 seconds is considered the optimal length.


So what exactly can Twitter ads be used for? Well, let’s dig in and have a look around it.

Your Performance is What You Pay For

When you go for an ad campaign on Twitter, you don’t pay for massive campaigns. Rather you only pay for the objective that you have achieved.


Isn’t that great? No matter how big or how small your marketing objective is you pay accordingly.  Be it driving website traffic, all looking for Twitter engagement, it is all up to you what you pay for.


Not to forget if you get additional organic Impressions they are not chargeable.


The platform has been working on improving its advanced search feature, allowing searchers the option of seeing only tweets that have a minimum number of engagements.

You Can Target Specific Keywords in Twitter video ads

Twitter lets you target keywords that are already popular among the audience. This way you have a select audience for your campaign.


Top that up with effective Video Marketing and you are all good to go. If you notice, Facebook will not allow you to preference.


Though you can target audiences there as per your choice and industry, you cannot target keywords. That seems to be an additional benefit of Twitter.  


For specific enterprises, engagement on Twitter is entirely astonishing. Customized crowds and hashtags focusing on?


These are unadulterated explosives for imaginative advertisers!  60% of a brand’s followers are more likely to purchase or recommend products after following the brand on Twitter.


The main drawback is that you’re just getting the individuals who use Twitter. It’s a little more crowded than Facebook. In any case, that doesn’t mean you can’t crush out an incredible return for your venture.


So let’s see what practices you can follow to make sure that your Twitter video ad campaigns are successfully run.


Twitter users admit that video ads have increased the ad recall rates by 194%.

Make It Relevant

People who are already on Twitter did not come to see or watch your ad. It is a fact. So make your video so promising, so relevant that they stop by to watch the whole of it. 


It should be worth their time. Induce elements that will interest them. Don’t just focus on selling. Add a bit of comedy, information, blend it up with some amazing visuals and mat be then your video ad on Twitter can work magic for you.

Keep a Check On The Length Of The Video

Short and sweet should be your thumb rule. Nobody likes to watch lengthy ads. They actually turn out to be irritating. Make sure if it is an in-stream video, it doesn’t exceed 15 seconds or you might lose out on your audience.

The Content Category is Very Important

Twitter has various content categories and as a marketer, it is very important for you to choose the right one.


This way, you get the right audience. So always choose the category that suits your brand. The right content category will help you achieve your objective.

Focus On Visuals

A lot of users don’t listen to the sound, they rather keep the video on mute and then watch the video. Hence it is very important for you to focus on the visuals.


Make your video so powerful that it doesn’t depend on the SFX. 

Twitter marketers rely on Insights to get a handle on how their tweets are performing.


Recently, the platform rolled out a new feature called Conversation Insights, which is available to users who have 1,000 followers or more.


Twitter can turn out to be a boon for your business if you use it effectively.  You have no clue how those 280 characters when topped with an amazing video can get you, clients, around the globe. Twitter as a powerful promoting device has proved its worth.


Contact Us for an ace video and we can offer you an advantageous video on the off chance that you wish to improve traffic on your site. In the end, all you want is to achieve your goal.

Never Miss Out On Exclusive Video Marketing Updates From Our Experts

You will Receive The Best of Content to Help Your Business And Marketing Efforts flourish with Video Content.

Leaving Already ?

Before you go…

Download our Ebook to learn some of the best tips for ranking your videos.

Best images