ii) Audience Retention and Watch Time
Audience Retention refers to the average percentage of a YouTube video that people watch. The videos on YouTube, having more audience retention, tend to have more visibility on YouTube.
Watch Time is considered one of YouTube’s ranking factors, which means the more will be your watch time, the more you are likely to rank higher in the search results.
Watch Time indicates the total Time your audience has spent viewing your content on YouTube. It also helps you in determining what kind of content is getting more popular among your viewers.
ii). Tracking Key Metrics
While intimidating at first, YouTube analytics provides a great source of information regarding your growth on YouTube and helps you determine your next step. YouTube analytics will give you all the insights about your video, such as how much your audience engaged with your video, the average watch time of each video, and which source the viewers found the content.
By tracking these key metrics, you can measure your success and direct your business’s progress accordingly.
iii) Demographics
Demographics define the aspects of the population that you need to take into consideration for optimizing your reach. You need to check the demographics for understanding your viewers by their age and gender, which can further be divided into their geographic area.
With these demographics’ help, you can update your content and use a more customer-friendly approach for your YouTube video strategy.
iv) Gross Engagement
Engagement reports show you your videos’ general performance, like with what frequency people are viewing your video, clicking, liking, commenting, sharing, and such. Engagement reports also show you how your cards and end screens are performing for your videos.
v) Source of Traffic
Source of Traffic, again, is an essential aspect of YouTube analytics. They report how your viewers are finding your content on online platforms. With the help of this, you can determine which platform will best promote your YouTube content.
By studying your source of traffic, you can optimize your strategy accordingly.