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AVGC

UI/UX

Industry: Government | Media & Entertainment

Translating Government Vision into a Digital Ecosystem for AVGC Innovation

MP AVGC-XR Association is a pioneering government-backed initiative driving Madhya Pradesh’s (MP) emergence as a national and global hub for Animation, Visual Effects, Gaming, Comics, and Extended Reality.

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Project Purpose

Tasked with building MP’s official digital home for AVGC-XR, MotionGility was chosen to create a platform that could unify creators, educators, policymakers, and global studios. The aim: to reflect the state’s creative ambition and help it emerge as India’s next creative-tech frontier.

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Our Approach

Designing for a dynamic government-led initiative meant balancing authority with creativity. We built a modular, accessible interface aligned with state branding – crafted to empower creators, enhance discoverability, and drive engagement. The experience encourages participation while positioning MP as a rising force in the global AVGC-XR landscape.

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Color palate

Primary Color

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Secondary Color

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Our Approach

Designing for a dynamic government-led initiative meant balancing authority with creativity. We built a modular, accessible interface aligned with state branding – crafted to empower creators, enhance discoverability, and drive engagement. The experience encourages participation while positioning MP as a rising force in the global AVGC-XR landscape.