Case Study - Nissan

Headquartered in Yokohama, Nissan Motor Co., Ltd. happens to be a Japanese multinational automobile manufacturer. 

Nissan is the world’s largest electric vehicle (EV) manufacturer, with global sales of more than 320,000 all-electric vehicles as of April 2018. 

 
Services

Service

Explainer Video

Industry

Industry

Automobile

Length

Length

62 Seconds

Project Overview

Project Overview MotionGility

Nissan reached out to us with the request for having a video campaign for which we have to create a video highlighting the Nissan Safety First steps taken by Nissan.

Since due to the global pandemic automobile industry had to struggle with its marketing. Hence they opted to go with an animated explainer video to launch the campaign as soon the world is adapting to new normal.

 

Let’s check out in more detail how we helped them achieve the desired marketing result by making the explainer video.

 

Project Overview MotionGility
Challenges MotionGility

Challenges

Challenges MotionGility

With the pandemic curbing the world, the economies and businesses were suffering the most. The coronavirus pandemic has upended the daily lives of people around the world. For people at work and for companies like Nissan, the economic impact of the virus has led to new categorizations of “advertising” and “promoting”.

Live shoots were not an option. With social distancing and pandemic norms at the strictest, the brand wanted to opt for something that will help in branding, yet not overlook the strict measures that were being taken against the Covid situation. Nissan was facing challenges in settling for an advertising strategy that could cater to the brand and get sales. They were looking for an option that could turn out to be an effective marketing solution.

Why Nissan Chose An Explainer Video?

Why Nisaan Chose An Explainer Video MotionGility

Nissan opted for explainer videos because they are a great tool to ‘explain’ anything. It can be your product or your vision, you name it and the video does it for you.

If explainer videos are to be considered, you know you can be as creative as you want to be. You can induce humor, create a good story, some characters that go with the flow, and voila, you have an explainer video to attract sales and clients.

Nissan realized that explainer videos can be utilized any place. When you make an explainer video, you can utilize it in various settings. Nissan could use the video on YouTube, could insert it into the landing page of their site, and even could utilize it as an element pitch or collaborations. After all, explainers are short and general enough to move without any problem.

 

Why Nisaan Chose An Explainer Video MotionGility

Process

Our in depth Process of how we helped Skrill getting 1million+ views on their short video ad

Scripting

Scripting MotionGility

A good script is the core of an amazing video. Our creative team collaborated with Nissan so we could the right message through the video. The script was crafted keeping in view the target audience and the goal of the video. It was simple, yet convincing for the customer base. A script that was connecting enough for the audience was what we were aiming at and we were able to deliver that

Scripting MotionGility

Storyboard

Our core focus was on delivering an effective explainer video. Descriptions, frames, and voice-overs are the key elements of our storyboard that help the video gain its pace.

Illustrations

The storyboard, once done, was sent to the client. With the client’s approval, we took the next step, i.e. the illustrations. Our team of illustrators then created the characters and style frame that suited the vision and feel of the brand. While the characters were being developed, we made sure that they represent the brand very well.

Color Scheme

Once the style frames were done, they were forwarded to the animators who bring it all together. The animation style used was visually appealing and it simply made the video all the way more functioning. The transitions were able to keep the audience hooked to the video till the end and that is exactly what we focused on.

Animation

 

Once the style frames were done, they were forwarded to the animators who bring it all together. The animation style used was visually appealing and it simply made the video all the way more functioning. The transitions were able to keep the audience hooked to the video till the end and that is exactly what we focused on.

 
Voice Over MotionGility

Voice Over

Voice Over MotionGility

Voice-over gives the video a personality of its own. It actually humanizes the brand for the audience. Once the sound mixing is done after the animation, VO is also added after the artist has recorded it.

Result

Result MotionGility

In total the campaign social ads were seen 602,384 times and received a total of 378,587 video views and almost 1,500 clicks to the website. The awareness success of the campaign can also be backed up by the number of total pages views the Safety First page received, 7,448

 

-Stats Provided by Nissan’s Marketing Team

Result MotionGility

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