Explainer Video Journey Of TryPivotal.com

Pivotal Group is a USA-based firm that works for the earning rights of Optometrists. Due to the involvement of  VCPs and other intermediaries, Big Corporations seize away the profit margins of Optometrists. Pivotal Group offers Free Lifetime membership to all such suffering independent Optometrists to aid them in improving their earning margins. Pivotal Group not only just resolve issues of optometrists but provide them with a reasonable-cost optical inventory of quite a handsome quality.

Ian Pribyl - Founder of Pivotal Group

PROBLEM​

Pivotal Group wanted to create awareness about the sacrificing profit margins of the optometrists due to the indulgence of Big intermediary Corporations and VCPs.


Since they decided to organize an event because the face to face communication was important for them to deliver an influential message. Instead of conveying through the presentation, they wanted to go for something more creative and engaging like an Explainer Video to showcase their purpose and offerings and spread awareness to independent optometrists. 

SOLUTION

As we have mentioned above, Pivotal Group wanted us to make two Explainer Videos for them so the first thing we suggested is to have a similar theme in the videos with similar characters and objects because it would be more convenient for the viewers to relate to them and remember the content. Also, we took the graphics of equipment like specs, and lenses inspired from real-life stuff to give the video a more relevant touch for the professionals. 


We have worked with Pivotal Group on implementing so many inputs where both the videos should look similar but should be different in terms of conveying two different messages. After working so hard and creatively we finally crossed all the challenges and got success in making the Whole Explainer Video as per the Client’s expectations and fulfilled the commitment that we made for the flawless and awesome Explainer Video.

animated explainer video case study

We have worked with Pivotal Group on implementing so many inputs where both the videos should look similar but should be different in terms of conveying two different messages. After working so hard and creatively we finally crossed all the challenges and got success in making the Whole Explainer Video as per the Client’s expectations and fulfilled the commitment that we made for the flawless and awesome Explainer Video. Here is the Explainer Video that was being made for Pivotal Group by Stickman Animation Studio, the best Animated Explainer  Video Production Company.

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