MotionGility Brand Guideline
Brand guidelines exist for a reason.
For us at MotionGility, they showcase who we are and shape our unique identity in today’s chaotic market.
They also help us ensure consistency across every brand touchpoint, build our personality, and identify new opportunities and ways to impact.
Core Values
We position ourselves as an AI-powered marketing agency that leverages AI tools to enhance deliverables and working efficiency.
Mission – To help brands reach their target audiences through creative, branding, and marketing solutions.
Vision – To become the most trusted, creative, and proactive partner to brands in helping them build, engage, and retain their customers.
Services Offered – Animated Explainer Video Production, Digital Marketing, Social Media Management, Branding, and Website Development.
Visual Identity
Brand Name – MotionGility’s name was born combining “Motion,” which means the will to constantly move and evolve with time, and “Agility”, which translates to being agile, adaptable, and swift with decision-making, creativity, and innovation.
Logo – The logo carries a unique two-letter blend of “M” and “G,” packed with eye-popping colors, and accompanied by a dynamically inserted play button that signifies movement.
Color Palette – Our color wheel represents mixed hues of violet, seafoam green, black, fuchsia, and blue. These colors help us express creativity, ideas, and communication in a vibrant yet focused way.
Typography – Our primary and secondary fonts, BW Gradual and Inter, are simple, modern, and designed to offer legibility across multiple devices and speeds.
Conclusion
Brand Guidelines are the dress code of your brand.
The better you dress for the occasion, the sharper you will stand out against your competitors.
We’ve shared ours to lead by example. So if you feel your brand requires an identity that makes you look different, we’re here to help you out.
Explore our branding services and elevate your brand’s identity, both digitally and physically.