Introduction

Shoppeez is a modern e-commerce brand built for convenience, value, and style. We make everyday shopping easier with a curated selection of quality products, seamless experiences, and a customer-first mindset. Our tone is friendly, trustworthy, and refreshingly straightforward—just like our shopping experience

Mission & Vision

Make shopping simple, smart, and enjoyable for everyone

Deliver quality, value, and convenience at every touchpoint

Lead with innovation to create seamless customer experiences

Build a trusted, go-to brand that people love and rely on

Core Value

Customer First

We prioritize our customers in everything we do.

Simplicity

e make shopping easy, clear, and stress-free.

Innovation

We embrace new ideas to improve and evolve constantly.

Trust

We deliver consistent quality and dependable service

Accessibility

We believe great shopping should be for everyone.

Community

We build lasting connections with our customers and partners.

Color Palette

The Shoppeez color palette reflects our brand’s energy, reliability, and modern spirit. Each color has been carefully selected to create a vibrant yet trustworthy visual identity across all platforms. Use these colors consistently to maintain a cohesive and recognizable brand presence.

Typography

Typography plays a key role in expressing the Shoppeez brand personality. Our typefaces are chosen to be clean, modern, and highly legible — ensuring a consistent and friendly tone across all platforms. From headlines to body text, our typography supports clarity, accessibility, and visual harmony throughout the brand experience

Font Family

Shoppeez uses the Sora typeface to reflect a clean, modern, and approachable brand. Its geometric style ensures clarity and consistency across all digital and print materials.

Sora

Font Family

Shoppeez uses Be Vietnam Pro for its clean, modern, and approachable style. It offers excellent readability and flexibility, making it ideal for both digital and print use.

Be Vietnam Pro

Logo Ststem

Logo System

The Shoppeez logo reflects our vibrant, modern identity. With clean lines and bold styling, it captures the spirit of ease, energy, and smart shopping. Designed for clarity and recognition, the logo is versatile across digital and print platforms, reinforcing our friendly and professional brand presence.

Logo variant

Logo Clear Space

Tone Of Voice

The Shoppeez tone is warm, clear, and confident. We keep things simple, positive, and customer-focused—making every interaction feel easy, helpful, and engaging