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What is Motion Graphics Animation?
Motion Graphic Animation in straightforward terms means using Graphics in Motion to convey a message. These are digital footages that create a notion or illusion of texts or images in Motion combined with voice, music, or both for use in multimedia projects.
Motion Graphic Animations are an interesting way to communicate with your users as they add depth to your story and engage users.
Motion Graphics are considered to be the most challenging form of animation as there are no natural references available to how shape, composition, and grid should move but worry no more, We have a whole library of inspirations available for you.
Motion Graphics Video Examples
Interesting Facts Related to Motion Graphics Videos
If you are confused about whether or not Motion Graphics is a good choice for your product, These facts will help you make a quick decision about why your marketing strategy should include video marketing as one of the primary tactics:
- 93% of video marketing users have landed a new customer with the help of videos on social media.
- A good marketing video can help you attract up to 300% more traffic and potential leads
- Users of video integrated marketing strategies grow revenue 49% faster than non-video users.
- Video-based landing pages engage 83% more customers than Texts and Graphics
- An email with a video can have up to 3 times more click rates
Why Do You Need Motion Graphics Animation?
With the rapid spread of the 4G internet and access to smartphones in the past decade and the transformation of content types in the past few years, the attention span of an internet user has declined drastically from hours to mere seconds.
This gave rise to the challenge of engaging a user while Explaining an entire product in detail, which can easily be solved with the help of Animated Motion Graphics.
Animated Motion Graphics can be used not only to Engage Your Audience during long presentations but they have also proven themselves to be helpful in explaining long content in a short amount of time.
There’re a billion reasons to integrate Motion Graphics in your marketing plan but here’re the top Eight on top of our list:
- Helps you sell your story
- Adds value to your content
- Makes marketing comprehension Easy and Relatable
- Help in breaking Communication Barriers
- Help you engage more audience and rise above the competition
- Assist you in the SEO process and increase efficiency
- They are a creative way to Create Brand Awareness
- Can be Repurposed easily based on the platform and audience you’re targeting
We are proud to be a part of 141 startups and 537 world-leading enterprises in their video production journey. We helped to achieve their vision and maximize marketing outcomes.
Book your free 15-minute strategy call and work together on creating a winning explainer video to achieve your target goals faster
Types of Motion Graphics Animations
In the past few decades, with the revolution in graphics media with the introduction of computer graphics, we have seen the rise of graphics animation software starting with high resource-consuming native software to cloud-based SaaS animation software. Through it all, we came up with numerous ways to portray our thoughts online with videos and persuade customers to not only buy from us but also trust us with the services we are offering.
Here Are 6 Major Motion Graphic Animation Types That Can Help You Boost Your Marketing Game:
Kinetic Typography or Animated Typography
The best way to add a few seconds of time to your brand wordmark or company catchphrase.
Animated Logos
Help you share a brand story by showing your brand logo in motion.
Product Animations
Product Animations highlight the key features of your product and use quick illustrations to show how the product works
UI/UX Animations
UI/UX Animations creates a walkthrough of the software using simple screen recordings being played along with software using smooth transactions.
Animated Ads
These videos use motion graphics to highlight key features of your products or services using both typographic and illustrative elements
Transparent Animated Assets
These are an in-motion equivalent of Still PNG images and are rendered without a background to use them as layering elements on video
Where can you use Motion Graphics Animations?
Motion Graphics Animations are easy to repurpose and can be used to fulfil both Marketing and Engagement needs. Here are the top 5 places you can use Motion Graphic Animations to enhance your Marketing Plan:
Landing Pages
Mobile App/PWA Intro Screen
Employee Training
Sales Pitch
Social Media
Event Showcase
How Much Does It Cost to Create a Motion Graphics Video?
The cost of a 2D Motion Graphics Animation Video differs with factors such as Style, complexity, delivery time, voice-over, and length. All the mentioned factors play a crucial role in deciding the final cost of your video.
Having an internet presence for your business or brand without animations and videos is similar to driving a car without steering. Thus to stand out from your competitors, you need to think and make your decision wisely.
Investing your time in a video marketing strategy with our compelling animated videos can boost your CTR by up to 400%.
Are You Looking Forward to Creating a Motion Graphics Video for Your Business?
Why MotionGility is the Best Choice When Searching for a Motion Graphics Video Company?
With a hardworking and dedicated team of Animators, Illustrators, Graphic Designers, Video Marketing Experts, and Story Board Artists, MotionGility one of the best-animated explainer video production companies in the world since 2019.
As experts in Motion Graphics Animation, we are expanding our outreach to almost all parts of the globe, starting with the US. Motiongility is now offering services in the United States, Australia, UAE, India, and Europe with Headquarters in Pennsylvania, USA, and Indore, India.
On-Time Delivery
With our streamlined process we guarantee a smooth and on-time delivery of your video
Effective Communication
We not only communicate fast but we always bring value with our communication for your video strategy
Revisions
At each stage we provide 2 free revisions helping you to get the expected outcome for your explainer video
High Quality Videos
Guaranteed Quality with high-end animation. Our focus is to deliver the best explainer videos
Flexibility
We work with great flexibility and available 24X7 to respond to your queries during entire project cycle
Customised Videos
With highly skilled team our focus is to develop custom videos to provide unique experience
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FAQs
Why Are Animated Motion Graphics video Important?
Animated Motion Graphics Video have proven themselves to be useful in almost all type of marketing campaigns from creating reach to lead generation. They are used to highlight key features, grab user’s attention and break communication barriers during complex messages.
How do you make animated motion graphics?
With Computers, making animated motion graphics is a really simple process. You can do it using Adobe After-Effects, Illustrator, and Photoshop. Here’s a simple 4 step process to help you create a perfect Motion Graphic Video:
Step 1: Always start with a script to tell a story. A motion graphic never starts with a storyboard.
Step 2: Create a storyboard while you brainstorm the visual treatment.
Step 3: Take your storyboards into the design.
Step 4: Animate the final designs prepared.
Are animated motion graphic videos effective?
Here are some facts that prove how effective it is to include video marketing as one of the primary tactics:
- 93% of video marketing users have landed a new customer with the help of videos on social media.
- A good marketing video can help you attract up to 300% more traffic and potential leads
- Users of video integrated marketing strategies grow revenue 49% faster than non-video users.
- Video-based landing pages engage 83% more customers than Texts and Graphics
- An email with a video can have up to 3 times more click rates
How much does an animated motion graphic video cost?
The cost of a 2D Motion Graphics Animation Video differs with factors such as Style, complexity, delivery time, voice-over, and length. All the mentioned factors play a crucial role in deciding the final cost of your video.
A Standard Motion Graphics Animation Video With MotionGility Cost 2500-3000 USD per Minute based on the requirements . Know more
How long does it take to create an animated motion graphic video?
The Time needed to create Motion Graphics Animation Video depends on factors such as Style, complexity, voice-over, availability of resources, software being used, and length. Although a lot of it depends on the expertise of the creator and the computing resources being used.
Is Motion Graphics the same as animation?
Motion Graphics is a type of animation that uses texts and shapes as primary actors. While there’re a billion real-life references available for animating characters, motion graphics are lifeless and only depend on the imagination and creativity of the artists. Reference Library
What Are Some Of The Best Motion Graphic Video Examples?
To produce supreme quality videos and get your target audience to stick to your brand, the combination of graphics, animation, voiceover, messaging, and music has to be top-notch. So, here are some of the best examples from the internet:The Best Motion Graphics Video Examples In 2022