Case Study - Skrill
Skrill provides digital payments solutions to consumers and businesses around the world. From betting and trading to shopping to gaming, skrill’s online and mobile payment solutions help customers make payments when and how they want to.
Service
Explainer Video
Industry
Financial Service
Length
30 Seconds
Project Overview
Skrill is a UK-based multinational corporation that provides a unified platform for online payments, money transfers, and money storage that supports 40 currencies.
It is a worldwide digital wallet that is used in the trading, eCommerce, and online gaming industry.
During the IPL, Skrill came up with the campaign of summarizing it’s services and features to the large audience who are interested in IPL with the theme of cricket.
They wanted to grab the attention showcasing money transfer feature in various currency format.
Let’s checkout more how we helped them implementing the video campaign.
Challenges
The advancement in this dynamically changing digital world offered people up and coming ways for carrying out their daily activities and money transfer, which was earlier a tedious process became instant and secure with Skrill.
It is no doubt that digitization introduced comfort with its hassle-free management but people were still not very quick to accept it because of the underlying trust issues they had concerning the safety of their money.
The challenges faced by the general public were taken care of well by Skrill. It brought together the convenience of technology and the feeling of secure money management with its unified platform.
Why Skrill Chose An Explainer Video?
Money transfer and management is dubbed as a complicated process even though the services offered by Skrill were so effortless. But people first needed to see it in order to believe it. Skrill was looking for an explainer video that would not only present their company as a safe and secure platform but will also explain the services and procedure in an effortless manner.
The video was customized for six countries in order to show the transfer of money from different nations and the change of currency values.
Process
Our in depth Process of how we helped Skrill getting 1million+ views on their short video ad
Scripting
The script is the aspect that binds all pieces of acts into one and it was crucial for the script to make a strong impact on the viewer in order for the video to succeed. Skrill wanted to have their video short and sweet and also had a similar script requirement.
Storyboard
The storyboard artists were the first ones to execute the video creation process and created several style frames that matched the vision of the client. They made sure to use the elements to demonstrate the cricket theme.
With the help of our skillful storyboard artist, Skrill got the foundation of the entire video.
Illustrations
The style frames were then sent to the client for feedback and were introduced with new alterations if any. The illustration process is what fills up the colors in the style frames created by the storyboard artists and brings them to life.
They made sure to use the colors as per the Skrill color palette and logo so that it can have a customized touch. The artists also gave preference to the use of logo whenever they had to use the word Skrill.
Color Scheme
The style frames were then sent to the client for feedback and were introduced with new alterations if any. The illustration process is what fills up the colors in the style frames created by the storyboard artists and brings them to life.
We made sure to use the colors as per the Skrill color palette and logo so that it can have a customized touch.
Animation
For making the conceptualized illustrations breathe out life, Animators used their magic and made the scenes convert into motion graphics. They also made sure to direct the video in the right theme for it to have the right impact on the viewers meanwhile keeping the video aesthetically-pleasing.
Voice Over
Voice-over gives the video a personality of its own. It actually humanizes the brand for the audience. Once the sound mixing is done after the animation, VO is also added after the artist has recorded it.
Result
With the help of this video, Skrill was able to present the brand in their desired manner and also explained its services to the customers in an effortless way. Viewers were provided with a sense of trust and credibility towards the brand and the endorsement of their services was also done righteously.
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