As per the latest Hubspot report, 86% of marketers in the video marketing industry believe that videos have yielded positive results and boosted revenues.
This speaks volumes about how video marketing has proved helpful to modern-day financial organizations, Fintech startups, and banks in reaching their target audience effectively.
Animated Financial Explainer Videos can help organizations build meaningful long-term relationships with their current and future customers. You just have to leverage the power of digital platforms and market your products and services globally.
To help you understand better, here are 8 financial explainer video examples:
8 Best Financial Explainer video Examples
1. AllVue Systems - FinTech Explainer Video
The best part about animation is: It opens to you a world full of unmetered freedom and creativity to express your idea in a manner best understood by your audience.
Allvue’s specially designed all-in-one unique suite of solutions helps large organizations efficiently cater to their clients. The video talks about their interactive dashboard that provides real-time infographics, data, and transparent updates across all channels.
Animation has a bigger role to play in presenting the exciting features of Allvue’s easy-to-operate software. This video can be a great source of inspiration and reference for animators and illustrators looking for design and storyboard ideas.
Explainer videos are dominating almost every industry you look at. And, the primary goal of such videos is to convey the meaning and story of what the product is all about.
The idea was to establish Skrill’s top offering in the minds of customers. When Skrill approached us with a requirement for an explainer video, the first thing that we discussed was the central idea they wished to communicate.
The video begins with an enticing hook that moves to the central idea cum USP of Skrill’s money transfer facility. It focuses on a huge problem a lot of people face which is, transferring money from the US to India hassle-free.
With the help of cool animations, we made sure the message is being communicated in the most effective manner possible.
Created by MotionGility
3. Enfuce Myapp
|Animation Style||2D Motion Graphics Animation|
Having a strong script does not guarantee the success of your explainer video. It’s also necessary to have strong visuals and scenes that leave a lasting impression.
Here when we talk about Enfuce’s MyApp, their scenic visuals portray a stronghold in the complete video. The app has been produced to help users design their payment cards and even customize them as per their wishes.
This App Demo video is entertaining in the sense that it carries smooth scene transitions which speak about its features on the go.
4. ID Finance
|Animation Style||2D Motion Graphics Animation|
We are witnessing exponential growth in the introduction of mobile-based Finance apps offering credit services in a few clicks. Here, ID Finance operates in the Data Science, Credit Scoring, and Digital Finance industry.
The above video is a classic example of how an animated financial video can be created by incorporating mini-plots and sub-mini plots to showcase an app’s prime features. It has been produced in a manner listing all the backend technologies on which the platform works.
While performing animation on your videos, make sure your script, storyboard scenes, and illustrations have a connecting dot that aligns each element together.
5. Worldpay Business Finance
The element of simplicity in animation videos is necessary to make your video stand out from your competitors. The video is all about 2D animation, motion graphics, and beautiful illustrations.
This can be visible above in WorldPay’s Business Finance video.
By integrating catchy motion graphics, they have explained their product story and goal subtly. It also lays stress on the benefits its product brings to its customers.
6. ICICI Bank
|Animation Style||2D Motion graphic|
From its explainer video, ICICI Bank’s goal was as simple as it could be – To communicate and aware customers of the steps they are taking to curb Covid.
The video is concentrated on delivering a crucial message about their responsibility and commitment towards work even in such complicated times.
Various characters have been created and illustrated to add a touch of reality to the explainer video. Also, it lists down a routine framework their customers can follow to promote a healthy work-life balance at their virtual workspace and maintain team energy.
Created by MotionGility
|Animation Style||2D Motion graphic|
Daloopa aims to eliminate multiple spreadsheets by combining all your idea and presenting it in the form of an interactive sheet helping you track your money.
By using illustrative scenes, the company showcases how it helps its users get rid of multiple data analysis tools by bringing everything required for investment research to one place.
It’s one of the simplest explainer videos we have ever come across.
8. RemitBee Money Transfer
|Animation Style||2D Motion Graphic|
This video is a perfect example of how brands can leverage the power of storytelling in their financial services explainer videos.
If you grab a quick look, the honeybee has been assigned a dedicated character that keeps hovering around till the completion of the video. The script is rich enough and is accompanied by an energetic voiceover. All boxes ticked!
As the video reaches its endpoint, it talks about the different use cases where the platform can help its users transact through the smooth remittance of money.
Need Help To Choose What Animation Style Is Best For you?
Why are Financial Explainer Videos essential for your business's growth?
Financial services are constantly evolving, and so is their adoption by users.
Let’s look back past. Was it possible for us to transfer money, pay bills and track our expenses as easily as it is today? That’s great food for thought.
When we look at the ongoing technological advancements taking place, we realize the importance of all the resources and tools making their outreach simpler and smoother. An explainer video is one among them.
You see, explainer videos are not just another instrument to help make your complex concepts straightforward and effortless to understand for your customers. They are a fun medium to communicate the brand message, story, and features of your product or service.
Animated videos on FinTech products make customers excite and evoke curiosity in them. The ultimate buyer’s journey can be made more interesting and fun to track by integrating videos into your branding and marketing strategies.
Through explainer videos, you have the opportunity to create trust and credibility in the minds of your current as well as future customers. Brand positioning can be made easy by leveraging the power of storytelling in your animated financial video.
Financial Video Production companies are witnessing an exciting uptrend in the demand for FinTech product-based animated videos. Now, this is an excellent opportunity to get yourself one and also an edge over your competitors in the market.
Where can you use Financial Explainer Videos?
1) Wealth Management Firms:
They offer services such as managing their customer’s investments and diversifying them into equity, debt, mutual funds, and various investment options. Explainer videos can help them in communicating with their customers through interactive infographics, animated case studies, and output-oriented illustrated scenes.
2) Banking Institutions:
Around 40% of banks and FinTech companies have already resorted to utilizing the power of explainer videos in their customer outreach plans.
The reality is, traditional banking systems haven’t witnessed much growth in their approach toward acquiring new customers and nurturing them. With explainer videos, banks can boost user engagement and improve customer relations.
3) Insurance Companies:
It is a no-brainer that concepts related to insurance policies, premiums, beneficiaries, etc are naturally complex. And for finance industries, if their product or service offering is difficult to interpret, they are possibly sitting on a mountain of a huge loss.
Animated explainer financial product videos make your job easy. You can increase your chances of converting customer leads into buyers by showcasing videos and explaining your insurance policy on the go.
4) FinTech Startups:
An explainer video can work wonders for your new startup if planned well. By providing them to your customers, you can introduce digital products, new features, and other necessary announcements to them via videos.
Also, many FinTech companies are entering the market with exciting products that promise to ease customers’ lives. To achieve this, animated videos can play a massive role and help them attain customer acquisition goals.
5) Credit Lending Firms & Institutions:
Lending firms are focused on attracting potential individuals or companies who might require money. By presenting their animated videos, they can establish a smooth connection and build trust in them about their lending features.
Through our mobile app explainer videos, credit institutions can display their USP and effectively position their brand against their competitors in the market.
How do we craft explainer videos at MotionGility?
1) Kick-Off/Brainstorming Call:
The moment we shake hands, we invite you for a brainstorming call to discuss expected deliverables. Also, this will involve getting a brief understanding of the concepts and messages to be communicated, the brand story, and developing a rough mind map for what’s ahead.
Now that we know what you exactly want, our talented scriptwriters shall begin with the process of the most significant factor of your explainer video – The Script.
After getting deep insights about your brand and the message you wish to share, we will make sure the script is compelling enough to hook your audience right from the start.
3) Storyboarding and Style Frames:
This stage involves developing a visual blueprint and establishing a connection with the story. Our storyboard artists will sit down to create sketches that will help define the path and shots of the video to be produced.
This is an important stage where we focus on creating visually rich illustrations which complement the storyboard and script. We prefer to identify and follow an approach that suits our client’s requirements best.
We open to you a huge stack of professional voiceover artists for the success of your video. We promise to choose an artist that effectively matches your video’s tone, develops an engaging environment, and helps communicate the message smoothly.
The final stage is where we let motion graphics perform their magic. At this point, we add cool sound effects and exciting visual effects to help make your video an entertaining piece of content.
Want your Explainer Videos to perform well and engage your customers?
Check out our Free Guide that will help you understand the process of blending videos into your marketing strategies.