Explainer videos are bite-sized videos, usually 1-2 minutes long, that help explain your products or services to your prospective customers in a quick and succinct manner.
These videos are ideal for introducing your target audience to your product or service and show them how it really works.
Explainer videos usually sit on the top of the marketing funnel and they can be used on different platforms and for campaign goals — right from generating awareness, to increasing conversions, and encouraging engagement.
To get a better idea of how to go about creating explainer videos for your own brand, start by gathering inspiration by looking at the brands that are doing it right.
Here are 14 amazing explainer video examples
1. Slack
The video begins with a progressive voiceover and simple shapes to explain the communication chaos within an organization.
The video progressed with voiceover targeting solutions to key pain points and used the same simple shapes playing along with lines representing how Slack can be helpful in solving problems.
The lines move along the patterns and represent the flow of information, engaging users during the entire walkthrough.
This SaaS Animated Video is one of the best explainer video examples of a vibrant voice walkthrough with a simple minimal visual style and limited transitions greatly introducing the product to the world.
2. Crazy Egg
CrazyEgg is a website optimization tool that offers heatmaps, scroll maps, A/B testing, and more.
The brand’s animated explainer video features a character that embodies the brand’s prospective customer.
The video starts with the main challenges faced by CrazyEggs’s target customers and then goes on to explain how the tool can help resolve those challenges.
The explainer video not only features screenshots of the actual tool but also puts the spotlight on different features of the tool, one by one.
The brand’s signature green color which is present in its logo and website is a big part of the explainer video too.
3. Spotify
The explainer video seamlessly transitions between animation and live-action, which makes it even more engaging and fun to watch. Instead of overcomplicating the video, Spotify uses only a few lines of text to get their point across.
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4. Airbnb
This explainer video has a great combination of animation and live-action to showcase the unique experience of using Airbnb. It also goes into detail to show the different perks that Airbnb customers get to have.
5. Mint
Mint is a money management app that helps people get their finance in order. The brand’s explainer video uses animation to showcase the many benefits of the finance app.
It uses illustrations to share how Mint can help streamline the different aspects of the customer’s life and make money management superbly easy for them.
The explainer video also uses the actual screenshots of the app to make it easier for viewers to visualise how the app works.
6. Nissan
The pandemic has been a strange time for most people and brands have had to take extra steps to ensure the safety of both their employees and end customers.
Nissan, a Japanese multinational automobile manufacturer, created this explainer video with the help of MotionGility to share all the safety precautions that the company has been taking at their dealership stores.
The goal of the video was to promote contactless service by the company in its main showrooms. Since creating live-action videos would have been rather challenging for the brand due to the pandemic, they decided to go with character-based animation, which turned out pretty well.
7. Skrill
Skrill is a platform that allows users to seamlessly make international money transfers in just a few minutes.
The explainer video that was created by partnering with MotionGility was published by the brand to not only showcase how safe and secure the platform is, but also explain the money transfer process that goes behind the scenes in the easiest way possible.
This short 30-second explainer video has also been customized for six different countries by changing up the country names and the currency values mentioned in the video.
It’s important to note how the video follows the same color palette as the brand.
Want to know what’s the perfect length for an explainer video?:
Check Out: Best Explainer video length
8. ICICI
ICICI Banking is one of the biggest multinational banks in India, in terms of both market capitalization and assets.
With the looming pandemic, the bank felt restricted in ways to engage their employees since there was no way to have direct face-to-face interactions with all of them at the same time.
That’s when they turned to MotionGility to help them come up with an engaging explainer video for their employees and in turn, improve internal communication within the organization.
The video talks about the major problems that many employees were facing while quarantining and also shares effective tips for achieving optimum productivity levels.
The character-based animation video uses colors that align with the company’s branding guidelines.
9. Skype in the Classroom:
This explainer video is a perfect example of how brand guidelines must always be followed irrespective of the type of marketing instrument utilized for user outreach.
Skype’s free-to-use platform “Skype in a Classroom” provides a unique opportunity for tech-savvy educators worldwide to reach out to their students and impart learning.
The tool allows teachers and students in almost any corner of the world to connect and invite their peers or colleagues for live debates, discussions, workshops, collaborations, etc.
Talking about the animated video, you can experience smooth transitions depicting classroom scenes, animated characters, and background elements. Also, a lively voiceover infuses energy into the video.
10. Dell Technologies
It’s damn frustrating when our machinery breaks down while we are completing our important tasks.
One of the key features that make a great explainer video is how well it addresses the pain points faced by users and delivers a realistic and quick solution. Well, that’s exactly what is portrayed in this amazing video by Dell.
With a quick and simple yet interesting storyline, the computer hardware giant has managed to grab the attention of its users. Also, the animation performed complements the script sharply.
The plot is beautifully developed & narrated without a voiceover [yes, that’s true]; and the detailing of background scenes and characters is surely worth considering as a reference for other videos.
The script strongly positions Dell’s repairing and replacement services in a competitive market.
11. Mastercard
How do you communicate the availability of your financial services in 210+ countries and over 150 currencies?
Through explainer videos. And, this is precisely what Mastercard did to position the prime features its transactional cards provide to its customers.
By integrating vibrant animated characters and a colorful work of art and illustrations, this video successfully lifts the spirits of its target audience.
Not to forget, the upbeat music running in the background adds more charm making it a feast for the eyes.
12. Tide Pods
With explainer videos, you can unleash unmetered levels of creativity. Tide with its video campaign proved this.
The detergent giant launched Tide Pods and provided its global customers with an innovative product to help wash their untidy clothes.
In the beginning, we are welcomed with a Pod being the center of attention, and other items set up in solid background colors.
The script has been beautifully written and narrated by the voiceover artist emphasizing how Pods provide extra cleaning power to users.
The video houses an exciting set of animations performed on different laundry items such as buckets stacked with clothes ready to wash, bottles of liquid detergent, etc making it a complete package.
13. Virgin Media
After watching this video, you’ll lean back and wonder – How can an explainer video be so creative in its approach?
Virgin Media is a well-known brand in the telecommunications industry.
This single creative video showcases a mighty bundle of different services offered by the company such as broadband, television, and mobile & landline network.
The video begins with different characters who witness an unexpected transformation in their viewing experience after using Virgin Media’s online services.
Rich visuals banking on excellent animations performed on a variety of characters become an integral part of this explainer video.
Another part of the video that fascinates us is how uniquely the services promise to revolutionize the lives of customers and make them better.
To say the least, this video is an excellent example of what a B2C explainer video should be like!
14. eBay
For e-commerce companies, explainer videos are an excellent marketing tool to reach target audiences and boost online sales.
Ask us why? Due to their ability to communicate tons of product features through enticing visuals, that too in a matter of 75 to 90 seconds.
In this video by eBay, the e-commerce giant showcases how conveniently it helps users order items and get them delivered to their doorstep through an interactive website and a secure payment checkout system.
Ranging from home decor items, and electronics to fashion-related articles, eBay has everything in store for its customers.
This video is one of the best examples of icon-based animation-style videos. With the voiceover, the video successfully builds trust and credibility in the minds of customers.
Conclusion
Just like with all kinds of videos, it is important to carefully understand your core messaging as well as the target audience before you get down to creating an explainer video.
Though, you don’t need to set up a whole video department of your own just to create a custom explainer video for your brand.
MotionGility is the best Explainer Video Production Company that can help you create powerful explainer videos which are guaranteed to improve brand awareness and increase conversions.
