Case Study - Solar Curtain
Solar Curtain is a product patented by Yalcin Enerji , a research and development company focused on innovation and other energy related services.
They wanted to make the most of Solar energy resource because they believed that everyone has right to use solar energy freely. They developed Solar Curtain to make everyone take advantage from sun easily. Now people can generate electricity freely in buildings also using solar energy.
Product Explainer Video
Renewables & Environment
Solar panel curtain was a major unseen product for everyone. The company wanted to come with a solution that can help to highlight their product in an efficient manner that can help the audience to understand the product usage and its benefits with a real-life experience.
Hence after a quick discussion on all the factors, they decided to opt for Animated Product Explainer Video.
Solar Curtain is the world’s first and only portable solar panel curtain and was a major unseen product for everyone. The company wanted to connect to a wider audience with a personal touch where they can convey the qualities of their product and also wanted to communicate the safe natural resources message by utilization of solar energy. They chose Explainer Video for fulfilling their aim effectively. Solar Curtain was a Unique Product and it was a challenge to Graphically represent a similar product and application. Any minor deviation in the graphics could have made them deprived of their credibility and put the credibility at stake. It was way too risky as the product was patented.
For the product explainer video, we framed a well-structured and well-defined script for the Solar curtain as per which we initially introduce the huge power consumption which ultimately leads to the huge electricity expense for the business. For designing the graphic for Solar Curtain we asked for various images of the product taken under different lights and at different angles so that we can bring uniformity in images and graphics and also make the graphical representation look alike the real pictures of the product, and guess what ?? We succeeded!
Our in depth Process of how we helped Skrill getting 1million+ views on their short video ad
The script is the aspect that binds all pieces of acts into one and it was crucial for the script to make a strong impact on the viewer in order for the video to succeed. They wanted to have a script which is easy and covers major elements of the product – solar curtain
The style frames were then sent to the client for feedback and were introduced with new alterations if any. We worked in detail to make the illustration of solar curtains which resembles it exactly the way it looks as a real product.
We made sure to use the colors as per the Solar curtain color palette and logo so that it can have a customized touch.
The style frames were then sent to the client for feedback and were introduced with new alterations if any. The illustration process is what fills up the colors in the style frames created by the storyboard artists and brings them to life.
They made sure to use the colors as per the Skrill color palette and logo so that it can have a customized touch. The artists also gave preference to the use of logo whenever they had to use the word Skrill.
For making the conceptualised illustrations breathe out life, Animators used their magic and made the scenes convert into motion graphics. We also made sure to direct the video in the right theme for it to have the right impact on the viewers meanwhile keeping the video aesthetically-pleasing.
Voice-over gives the video a personality of its own. It actually humanizes the brand for the audience. Once the sound mixing is done after the animation, VO is also added after the artist has recorded it.
With the help of this video, Solar Curtain was able to present their product in an effective manner. People were able to understand the usage which ultimately helped for large scale selling of the product.
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