Businesses today are rapidly shifting toward creative digital outreach to attract target audiences and build a customer-centric online presence using effective explainer video strategies.
This shift has intensified competition, pushing brands to stand out with more engaging and visually appealing content. Many local businesses have successfully leveraged social media videos and graphics to create meaningful interactions, but for medium-sized companies and enterprises, consistently executing these efforts can be time-consuming and complex.
As competition continues to grow, businesses are increasingly partnering with marketing agencies that specialize in video-led campaigns. While digital campaigns do take time, there is no fixed timeline for success. With the right explainer video strategies in place, businesses can start seeing measurable engagement and traction early on.
Below are proven approaches that help brands acquire new users more effectively and sustainably.
4 Actionable Explainer Video Strategies to Acquire Customers
This guide breaks down practical explainer video strategies that help businesses attract attention, simplify messaging, build trust, and convert prospects into loyal customers.
1. Get a Word Out About Your Presence
Acquiring new users is not at all an easy job. But with the right plans and workflow, getting the most out of it is not a difficult task. But defining a healthy workflow that aligns with the sales funnel is not easy at all.
To create the best lead flow, make sure all content you publish is not only engaging but also effective at convincing users to choose you over the competition using consistent explainer video strategies. And all of it starts with getting the word out about your business in the market.
But doing it sounds like a complicated task with little to no ROI.
Agreed, using animated advertisements or getting a word out about a business does sound like a complex task. The complexity of which makes it the least preferable choice in the market.
But no business can thrive long-term without continuous awareness of availability in the target market. Lack of consistency will give space for competition to rise and take over your stake in the market.
Thus, to avoid such situations, making sure a word about your brand is constantly revolving in the market is essential. But I really am not sure how this will help me get more customers.
You may be right, but this is only the first step in getting new prospects. Getting more customers is a step-wise journey that we’ll be unraveling.
2. Improve Comprehension about what you do
Unraveling the journey of acquiring customers regularly is not just about being hyped in the market. The most important part of it is your potential audience being able to understand what your products or services are about through clear explainer video strategies.
For example, cloud technologies have always been one of the most complicated technologies in the market. And imagine having a cloud product that works on Financial Blockchain Servers. Sound like a complex product to accept?
Let’s check out this video and then move on with the discussion
The video brilliantly describes the entire concept of Portfolio+ using visuals that help to visualize the product as a part of daily life. The transitions help to generate curiosity about what’s next, hence engaging audiences till the end.
Thus, making sure that our potential audiences are able to be on the same page with us is no more complex than it used to be in the early days when explainer video strategies were not commonly used. A bit of creativity, poured in with a mix of imagination and technology, can make you stand out forever.
But are you sure implementing these 2 tricks can help me acquire customers? Not at all! You now need to build trust that your product is a stable solution to your leads’ problems.
3. Build Trust by Telling a Story
Making sure your brand is trusted by your target audience is a great way to make sure you don’t need to invest a lot of effort in sales, and this becomes more effective with the right explainer video strategies. And the most effective way to start is by making sure your potential audience knows the ideology behind your brand.
Telling your story can help you build trust, and a good story can help your customers connect with your brand. This not only has an impact on your sales but also is a great way to make sure your brand is positioned as the top choice in the market.
And not just that, a great story can also be converted into a cartoon video, which can be a great inspiration for the world. Just like this awesome inspirational video by ‘The Lego Company’.
The video is a great example of brand storytelling with an inspiring story for everyone, with a lot of life lessons. The stellar animation and emotional storyline helped The Story to become a part of 36M people’s lives.
And I believe that very rare in the world’s population that doesn’t know what Lego is. The power of good storytelling backed by explainer video strategies has made Lego a synonym for toy blocks. Sounds like storytelling is a great way to build a brand position and authority over the target market.
Well, it is a great way to connect with your audience on a deeper level, but to build authority over the market, you just need to add one more detail
4. Solve Problems with Wit and Humor
Problem-Solving! A great add-on to your video marketing plan and adding a bit of humor to solve problems is something everyone loves, especially when supported by smart explainer video strategies.
Thus, make sure your brand not only solves your customer’s pain point but is also always aware of the ongoing problems in the market. And you must make sure the product not only addresses these problems but also makes efforts to solve them.
These efforts can be in the form of informative guides, videos, or product updates. Thus, it would be safe to say that continuous problem-solving powered by explainer video strategies is the only way to make sure you’re a user-friendly and thriving brand in the market for years.
But what next after doing it all? Well, once you make sure all these pointers are covered and you have a business marketing plan that ensures it, all that’s left to do is to make sure your production unit is ready to handle the expansion.
Conclusion
And what makes me so sure about it?
Well, all the strategies mentioned above are tried and tested by the most successful companies across the globe. These include unicorn startups as well as Fortune 500 enterprises.
Thus it would be safe to say that the clear execution of explainer video strategies can help acquire customers better.
