A brand’s popularity is mainly based on how well it promotes the product or services. Advertising campaigns, especially digital ads are the most significant part of the marketing strategy.
However, with digital evolution, the way ads are being made is also changing.
There has been an 800% increase globally in ad-supported videos in the past year alone, according to Customer Think, with 64% of customers purchasing after watching branded videos on social media, as per Tubular Insights.
Digital platforms like YouTube and social media are now equally important as TV commercials.
So brands are now hiring an animated video production agency to create animated ads that bring customers together and make a long-lasting impression.
Talking about digital ads, animated advertising videos are the most popular whenever a brand wants to reach a broad audience.
According to Crackitt, 59% of marketers now use animated explainer videos to sell their products and services.
Why? Because animation provides limitless opportunities to create animated ads filled with unique characters and fun stories.
There are brands that solely depend on animated ads to promote their products and services and successfully get the job done!
We have found the best-animated ad examples of all time so that you can create something as impressive as the brands mentioned below.
What are Animated Ads/Commercials?
For marketers and brands, animated ads are short commercials aimed at educating their target audience about a product or service and also persuading them to take the desired action.
These videos are usually 30-45 seconds long but also stretch up to 60-75 seconds based on the message to be communicated.
Animation ads are being widely integrated into sales funnels by diverse industry marketers to capture and retain their audiences’ attention.
Check out below some of its best examples:
18 Best Animated Ad Examples
1. Skrill - Animated Commercial
Target Goals: Customer Engagement
Animation Style: 2D Animation
Industry: Financial Technology
By leveraging animation at large, SaaS and FinTech brands have excelled at product communication and raising awareness.
This is exactly what we offered to Skrill. To promote their digital wallet’s USP, they approached us to create a crisp 30-second animated ad that makes them stand out from their competitors.
Right from the beginning, the video communicates the product’s key benefits through infographics and motion, thus leaving viewers with an apt understanding of what Skrill is all about.
Packed with actionable sound effects, the video winds up with an actionable CTA encouraging viewers to take action.
2. Summa health
Target Goals: Brand Awareness
Animation Style: 2D Animation
Industry: Healthcare
This video ad is an ideal example of how healthcare video advertising should be created.
The video combines 2D animation and transitions, explaining how Summa Health benefits you. In addition, there’s a fun story recreating the role of a primary care physician.
If you are into healthcare, this 30-second animated commercial is exactly what you need.
3. Oreo: Wonderfilled
Target Goals: Customer Engagement
Animation Style: 2D Animation
Industry: Food & Beverage
The theme of this animated advert is:
What would happen if an Oreo is given to mean and scary characters like a vampire, a giant shark, or the big bad wolf?
Now if you hear the music carefully, you will notice the famous song created by the Musician Owl City, especially for the brand.
The target audience of this motion graphics commercial are children and adults. With uniquely animated 2D cartoon characters and animation, the video looks as fun as the music.
If your brand promotion is aimed at children, something like this can help you find the right jingle for your brand.
4. Slack - Work simplified
Target Goals: Brand Awareness
Animation Style: 2D Animation
Industry: Software
How can a B2B company showcase its product’s USP effectively?
Check out Slack – An excellent example of an animated advertisement where it demonstrates how they simplify professional tasks and make your life hassle-free.
Their videos have always portrayed a seamless sync between their brand colors, story, character movements, background music, and overall animation.
This style has also been used by brands such as Asana, Freshworks, Rebrandly, etc., where they have smartly created videos and generated conversions.
5. Starbucks Coffee
Target Goals: Customer Engagement
Animation Style: 2D Animation
Industry: Food & Beverage
I bet you’re craving a Tall Caffe Mocha while watching this lovely Starbucks commercial.
That is the magic of how animated ads work. Starbucks ads have always brought a smile to viewers’ faces and this is just another piece of art they have created.
The visually rich storytelling narrative of blending coffee from multiple origins are enough to evoke the audience’s senses and make them run to their favorite Starbucks!
This video could inspire any brand looking to connect to its target audience emotionally.
6.McDonald's - Mobile App Launch
Target Goals: Brand Awareness
Animation Style: 2D Animation
Industry: Food & Beverage
Nothing would work better than bringing together famous movie characters in a video ad and engaging viewers till the last moment.
McDonald’s video has made the best use of animation and music within 35 seconds.
On top of that, the ad brings joy with a message that you can enjoy meals anywhere with your loved ones just by using the McDonald’s mobile app.
The video successfully reached its target goals with a whopping 7 million app downloads within just two years of its launch.
If you’re planning to launch your app or stuck with how to promote it, something like this would work for your business.
7. Nike - Air Reinvented
Target Goals: Customer Enagagement
Animation Style: 2D Animation
Industry: Sports Apparel & Accessories
Nike has never disappointed its audience when it comes to commercials. There is something energetic about their video ads that make you explore the new collection.
This aesthetically pleasing animated video shows its best sneakers designs of all time, along with the latest collection.
With every new display, the music and cartoons change, making it look more appealing.
The nostalgic video animation is the USP that you can take as inspiration while introducing a new product to your target users.
8. Catch by Coca-Cola
Target Goals: Customer Engagement
Animation Style: 2.5D Animation
Industry: Food & Beverage
How can I skip this unique Coca-cola video when talking about super cool animated ads?
The beverage giant has been using the bear commercials theme since 1993. In 2012 super bowl, the same polar bear made a comeback with this iconic video titled ‘Catch’.
The video highlights how different people have different experiences while enjoying their favorite cold drinks.
9. Nespresso on Ice - You are just a sip away
Target Goals: Customer Outreach
Animation Style: 2D Animation
Industry: Food & Beverage
Nespresso video is another animated ad example making our list due to its catchy and effective visuals.
A summer commercial with stunning visuals and upbeat music that promotes the icy Nespresso beverage.
It showcases different people enjoying the Nespresso on the ice at various places and ‘You are Just a Sip Away’ is the core idea of the video, crafted in a 2D animation style with smooth transitions.
So if you’re planning to subtly promote your product, get a similar short animated commercial created.
10. American Express
Target Goals: Lead Generation
Animation Style: 2D Animation
Industry: Fintech
This amazing 45-second animated ad introduced the Career Campaign of 2016 by American Express.
The best part about this ad is its simple yet engaging video script combined with compelling animation to highlight the career opportunities at American Express.
This could be a remarkable example for brands looking for hiring new employees. You can also consider this video promoting a digital solution or a service-based brand.
11. Samsung
Target Goals: Customer Engagement
Animation Style: Whiteboard
Industry: Food & Beverage
Samsung is a global giant when it comes to consumer electronics.
The video demonstrates Samsung CXL services using the flowing balls theme to present the data flows.
The animated advert follows an infographic video style that effectively delivers key information, whereas the moving ball ensures better viewer engagement.
12. Whatsapp: End-to-End Encryption
Target Goals: Customer Outreach
Animation Style: 2D Animation
Industry: Communication
WhatsApp has become our day-to-day communication tool.
But there was a time when everyone was worried about the privacy of their conversations.
So, WhatsApp launched an end-to-end encryption feature in 2016, and this isometric-style character video explaining its functionality.
The animated ad begins with a short story of a person sharing her location with a friend without the worry of her chats being recorded.
This awareness video fetched more than 6 million views on YouTube alone and boosted WhatsApp’s brand identity.
Obviously, the visuals and story are the clear winners here!
13. SuccessCX
Target Goals: Awareness
Animation Style: 2D Animation
Industry: Techology
SuccessCX is Zendesk Premier Partner that provides multiple IT solutions that help to grow your business.
Their animated ad demonstrates how the organization directs you to find a path using infographics and proper themes.
The video is equipped a unique theme for better brand storytelling and effective connections to large audience groups.
So if you’re a technology startup wanting to promote your services, you can choose to create such creative videos to increase brand awareness.
14. Heylo
Target Goals: Product Demonstration & Conversions
Animation Style: 2.5D Animation
Industry: Electronic Appliances
Through this video, Heylo crisply showcases the functionality and flagship features of its coffee making machine.
This animated commercial presents the benefits of using the machine, and how it delivers according to the instructions provided by the operator.
The video has a clear voiceover that not only educates the audience and boost product awareness but also helps increase conversion chances.
15. BOSCH
Target Goals: Product Demonstration & Conversions
Animation Style: 2.5D Animation
Industry: Electronic Appliances
The video commercial representing BOSCH is amazing.
It’s a next-level creation with exceptional storytelling. Have you ever thought of exceptional storytelling without voiceover?
Do you think it’s possible to make videos effective without a proper voiceover?
Yes, this animated commercial is a perfect example that reflects the effectiveness of animated video content.
The attractive visuals represent how BOSCH’s vision to make the future better by effectively connecting people.
16. Snarto
Target Goals: Conversions
Animation Style: 2D Animation
Industry: Package Delivery
Snarto application offers services to help people connect with authentic and trusted agencies that assist them in delivering specific things.
The video smoothly provides a solution to real-life issues, and attractive video graphics help capture the viewers’ attention.
If you’ve a platform that helps solve logistics and supply problems, you might consider using an animated logistics video.
17. RemitBee - Money Transfer
Target Goals: Conversions & Brand Awareness
Animation Style: 2D Animation
Industry: Financial Services
This is an all-in-one package that presents certain categories such as animated explainer video, animated commercial video, and animated instructional video.
This video style represents all categories and effectively delivers relevant information.
In animated ads, effective storytelling works as a bridge between the audience and the brand.
The video has incredible storytelling that connects the audience and encourages them to watch the videos till the last.
18. Edufi
Target Goals: Conversions & Brand Awareness
Animation Style: 2D Animation
Industry: Financial Services
Edufi’s animated financial commercial presents how effective their debit card is for the users.
It makes the transfer of money simple and convenient for the audience. The debit card provides an access to withdraw from 529 accounts to make a payment.
The cool color and relevant content reflect the video’s effectiveness and build engagement with the audience.
The short video presents all the important information that a user wants to know and connects them with the brand.
5 Benefits of using Animation Ads
Animation offers the best way to tell a story and engage people of all ages. If you are considering other options for your brand ads.
Here are some significant reasons why you should stick to animated ads for your brand
1. Versatility
While animation is evolving, it remains relatable for people of all generations.
With the versatility of creating cartoon characters and bringing 3D animation with a story, a brand can reach a larger audience with animated ads.
You can beat the competition and bring everyone together with memorable animated characters in advertising.
2. Great for building brand identity
If you have seen ads from Slack and Redbull, you might have noticed one common thing. They both have kept a few things the same with every video.
While Red Bull has created a drawn animation in all its ads, Slack has been using the colors of the brand logo.
Animated ads allow the development of brand identity and help customers differentiate your brand from others
3. Animation is timeless
While marketing attempts fade away with time, ads that include animation are evergreen even when you have used star powers within the commercials.
For example, you can still find the 10-year-old polar bear ad by coca cola engaging.
So, if you want to create timeless video ads that remain in the memories of your audience, animation is the best option for creating shareable videos.
4. Creativity and Impact
The most important reason behind animated video production for a brand is to make an impact on your target audience.
Animation is considered the most effective way to impact the viewers’ minds if done creatively.
The options that animation gives you are limitless. You can create your brand character or take your audience to their childhood and evoke emotions.
So, you can be as creative as you want and leave a long-lasting impact with something beautifully created for your brand.
5. Cost-effective
Of course, most brands are willing to invest in getting the best video ads for their brand. However, small businesses need to budget their marketing and find cost-effective ways.
Using animated ads helps you reduce the cost of creating marketing videos. You don’t need to set up a studio and pay actors to promote your offerings with traditional commercials.
Even if you go with the best animation team, the cost is still less as compared to traditional commercials. From reshooting the video to equipment and paid filming, you can save a lot of time and money with animated business ads.
Conclusion
Animation brings opportunities for brands to tell stories most entertainingly.
A 30-second animated ad can do wonders for your brand if done professionally with the right approach.
The videos mentioned above have helped these brands achieve the goals they kept in mind while producing the videos.
Hopefully, you will find the right inspiration for your next video from the above shared animated ad examples and create something that might make it the best animated commercial of all time!
We’re an award-winning video production company experienced in creating animated ads for brands such as Portfolio+, HDFC, Skrill, and 100 others.
Get in touch with our video marketing expert today over a Free 15-minute Strategy Call to move things forward.
