Healthcare marketing is probably one of the toughest jobs you will ever do.
Because you would often be juggling scientific accuracy, compliance checks, crisp product communication, and audiences who are either your patients, nursing staff, clinicians, or stakeholders.
Here, clarity is super important as it will help you communicate your product engagingly and effectively.
This is where medical animation videos come into play. They don’t look pretty, but they also help you reduce friction in communication, increase brand awareness, and generate leads.
In this blog, check out the best healthcare video examples alongside the top 5 reasons why healthcare marketers love integrating them into their marketing strategies.
Best Healthcare Video Examples To Find Your Next Inspiration
1. Zus Healthcare
When it comes to healthtech products, complexity is often a barrier that prevents your target audience from understanding what you do and how you can help them.
With Zus Health, the challenge was to crisply demonstrate its platform aimed at helping clinicians, health tech developers, and medical professionals access easy-to-use patient data quickly.
So while creating this healthcare animation video, we chose appealing characters, a strong storytelling hook, and minimal dashboards over shiny graphics to set the stage right.
This enabled us to position Zus Health as a potential solution for its target audience, improve its brand awareness, and simplify healthcare technology under 60 seconds.
2 . TryPivotal.com
The video convincingly delivers the message of how businesses in the healthcare industry make profits without thinking about the people.
This video raises a concern based on charging high prices within the industry and how middleman increases their profit margin, which increases the burden on the people.
The video presents how the Pivotal group reduces the profit margin and delivers best-in-class products. They also mention how efficiently they reduce the cost of production and services in different areas across the United Nations.
The organization provides the information that is free to join the Pivotal group.
The video begins with an engaging voiceover, and the user of several colors matching the theme increases the video’s effectiveness. Video raises a concern and presents Pivotal as a solution that helps to connect the people.
Delivering all necessary and relevant information in a limited time ensures engaging users to watch the video till the end.
3. Cloud Hospital
Using this video, the organization addresses the viewers how efficiently they assist in different situations or places. The video highlights how conveniently you can use the organization’s services and approach the experts best in the field without leaving your work or job.
Cloud Hospital connects users to the best doctors worldwide, and users can approach anyone from them. The users can access these services from anywhere and get the best treatment for their health concerns. Cloud Hospital provides proper consultation to the users and solutions to their problems.
Incredible storytelling makes the video more effective and presents the services engagingly and interestingly. The impressive style, script, storytelling, and visual effect make the brand memorable among the users.
4. Healthcare and Medicine Promo
Product introduction is the main purpose behind the creation of the video. The explainer videos effectively introduce the products within the target market in a memorable way.
This video presents the benefits of using the products and answers questions like why to choose these products to develop the viewers’ trust.
This video presents medication as a complete solution to several human healthcare issues. The video conveys the message that the brand ensures to help internally and make the foundation strong.
It’s a product introduction video that mentioned the benefits of using the products by human beings.
The video begins with a smooth voiceover and presents the brand’s logo. Using vibrant colors makes the video more attractive. The video effortlessly engages the users and then introduces the products as a solution to the issues.
The 360-degree human body model develops the users’ interest in the brand that how this work and ensures people’s betterment.
5. Orange Health Labs
This healthcare video produced in a semi-animated commercial style is an excellent example on how new-age healthcare technology brands can raise brand awareness and generate leads.
Aimed at persuading viewers to home-based quick lab tests, Orange Health Labs’ video delivers accurately on its agenda with relatable illustrations, stock images, and a clear CTA.
Since commercials are expected to be on-point in terms of messaging and driving action, this video checks all boxes right.
6. Corporate Healthcare Animation
Understanding the benefits of the products is very important for the users and ensures maximum utilization of the products. Properly presenting information increases the users’ reliability over the brand. The video presents the benefits of services by using moving text.
The video presents the benefits of Healthmine for the business. Healthmine presents a health plan for you or your family that uses the data to ensure the betterment of your overall health.
The red color in the video is an attention seeker and creatively using red background leaves a lasting impression on the users.
The proper presentation of moving texts increases user engagement and connects them to stay longer.
7. OwlHealth&Care: Senior Care Medical Animation Video
OwlHealth&Care offers digital transformative solutions for human resources in the senior care and living industry through analytics.
Through this video, they have provided a crisp yet informative insight into hiring for an industry that is driven by practicality, process, framework, and emotion.
The video is packed with decent-looking visuals and storytelling that hit the target customers’ pain points and encourage them to take action.
8. Surescripts CompletEPA
The video explains several factors related to the business and how they do their work in different situations. USP healthcare Forum presents how efficiently the organization is committed to timely work done and expanding their market by collaborating with people.
UPS Healthcare ensures the delivery of full end-to-end logistics and supply worldwide. The video presents how the organization is committed to its work and overcomes negative situations that affect its business.
Perfect storytelling using a single character engages the viewers, which helps to develop their knowledge about the brand and product. Moving a single character in the entire video attracts the viewers to know more.
9. Fusion Medical Animation Showreel
These videos explain the procedures to make complex things simple and understandable. It ensures to explain every small part of complex procedures and makes it easy for the viewers to understand everything effortlessly. Proper explanation using videos helps the brand connect with the audience.
Fusion Medical Animation works to produce animation videos that help to explain complex things quickly and understandably.
The organization presents the internal functioning of the human body, how the drug works in the human body, and several procedures that help to boost knowledge.
Effective presentation of complex procedures engages the users and develops their interest to watch the videos till the end. The things or objects seem real because of the relevant colors used.
Also, background music helps users not to distract and increases watching hours per user.
10. UPS Healthcare Forum
The video explains several factors related to the business and how they do their work in different situations. USP healthcare Forum presents how efficiently the organization is committed to timely work done and expanding their market by collaborating with people.
UPS Healthcare ensures the delivery of full end-to-end logistics and supply worldwide. The video presents how the organization is committed to its work and overcomes negative situations that affect its business.
11. 7SIGNAL
The video addressed how the services of 7SIGNAL are beneficial and effective for businesses to encounter several issues and are suitable for people and institutions.
It focuses on the problems that arise based on connectivity issues. 7SIGNAL is a complete solution that efficiently assists institutions for better results.
7SIGNAL provides IT support to ensure smooth connections to check the patient records and timely alarm the institution to fulfill several institutional tasks.
The organization ensures 24*7 supervision to timely detect issues and send reminders.
Voiceover with background music develops the user’s interest and encourages them to watch the entire video. Also, delivering relevant and specific information satisfies the users to get the required information and increases their knowledge about the brand.
It provides how the brand benefitted the healthcare institutions and helps to improve their credibility.
12. NEXUS Animated Explainer Video
These videos are highly effective because of their features to target specific user groups and ensure several benefits for businesses.
The accessibility over several digital platforms ensures the business targets potential users.
NEXUS provides high-standard services to people who want timely services without delay. NEXUS helps people to connect the doctors for their health issues and ensure to delivery of satisfactory services. The brand presents itself to deliver the multi expertise services.
The video has exceptional storytelling that targets specific audience groups. It targets specific real-life issues that impact the customers’ pain points.
The short length of videos and proper descriptions increases the video’s effectiveness. The video also mentions the contact details to connect with potential customers and generate leads.
13. Tempus Next - Healthcare Animation
Focused on delivering critical care insights, Tempus leverages AI and extensive molecular data to revolutionize healthcare.
Produced in an icon-heavy and isometric style, this healthcare explainer video still stands out as a minimal video in the animation industry.
However, it might come out as a traditional and not-so-impactful video for many viewers and artists.
5 Reasons Why Healthcare Brands Are Using Animation Videos
Healthcare is a complex industry, especially as it becomes complex to market a life-saving device, a new diagnostic platform, a patient-centric app, or any other healthcare product.
The challenge here is to not only explain clearly but also quickly, alonsgide being compliant with the regulatory standards.
However, marketers have shown their trust in healthcare animation videos and are integrating them into their strategies.
Check out the 5 key reasons why they have increased their usage:
1. Breaks down Complexity with Clarity
Healthcare concepts are extremely complex and can easily confuse patients, stakeholders, staff, etc.
This is where a healthcare explainer video acts as a powerful bridge, leveraging custom illustrations, storytelling, and voiceover to help the audience visualize the process or product effectively.
What’s more interesting is that all this happens within 60-120 seconds and in a way that static slides or manuals could never do.
By simplifying and not oversimplifying, these videos boost comprehension and product awareness.
2. Builds and Strengthens Brand Awareness
In the healthcare industry, credibility is the key.
By creating healthcare videos that demonstrate a company’s expertise, healthcare companies can build trust with potential customers.
Since these videos use motion graphics and sound to evoke curiosity in the viewers’ minds, they can help increase retention of a brand’s product.
For instance, if you’re a B2B healthcare data analytics platform, a 60-second explainer video is all you need to capture & communicate what your product is all about.
3. Eases stakeholders' Journey and Builds Trust in Services
Medical explainer videos carry a user-friendly and engaging approach, which helps healthcare brands build trust in the market.
By helping hospitals and medical device manufacturers demonstrate their products easily, these videos have been proven to enhance customers’ user experience.
As a result, crisp demonstration helps brands increase user adoption, boost conversions, and improve sales, respectively.
4. Simplifying Product Communication Within Compliance
While advertising healthcare products, you need to abide by the various compliance frameworks and regulations.
This is because saying the wrong thing or even saying anything extra might force you to pull back your campaigns, resulting in a loss of monetary and professional resources.
However, marketers have now gained a level of control with healthcare videos, as it allows them to be authentic and clear with their visuals, scripts, and motion graphics.
Plus, these videos also carry disclaimer messages that are original and help maintain creativity without compromising on actual details.
5. Reinforce Brand Recall and Boost Market Value
Your target audience is visual learners, especially when marketing healthcare devices or products that involve lengthy procedures and techniques.
By using healthcare animation videos across your website, social media, email campaigns, or medical conferences, brands can turn their content into brand touchpoints.
Over time, this consistent use of videos shall play a powerful role in reinforcing brand recall while also boosting the brand’s perceived market value.
Final Words
When it’s about healthcare, medical animation videos play an integral role in helping brands ensure clarity on multiple parameters.
So if you’re a healthcare brand or any startup, directly or indirectly related to the healthcare industry through analytics, hardware, software, etc., an explainer video is the best investment you could make this year.
We’ve helped giant brands like Pfizer, MetricAid, DocNexus, Zus Healthcare, etc., explain their complex products and services through explainer videos.
Book a free 30-minute call with our animation video expert today, and let’s get started.
