Marketing folks chase the results for the brand. Over the last 50 years, marketing has evolved incredibly. From newspapers, and print to 3D Billboards, Facebook, and TV Ads, marketers try everything to get the revenue graph growing.
In recent years, videos have taken over the trend. Tech innovation has made it possible for every human on the planet to watch videos with no difficulty.
Marketers are leveraging this fact by introducing video as the driving factor in marketing strategy.
Out of all forms of videos, corporate infographic videos have caught the attention of almost every brand. The ability to deliver information in lesser time and with more engagement has proved its worth.
That is what led to the hike in demand for infographic videos. Infographic videos allow you to analyze ten pages of information per minute.
In addition, the animated visuals help viewers understand the content much more effortlessly.
For example, if you wanted to learn about the current market scenarios —investment opportunities, demand/supply, inflation, etc. You could quickly check out a short video instead of reading lengthy reports.
Let’s check out these amazing Infographics Video Examples and plan your next Infographics Video:
12 Outstanding Infographics Video Examples
1. Handle with Care
| Video Type | Training Video |
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The internet is loaded with tips and tricks on being a good parent. But this video combines the stats, facts, and instructions into an exciting animated infographic video.
Though first-sight viewers might find there’s a lot going on on every screen but the video clearly gives major space to animations showing instructions. There are 9 phases explained in this infographic video.
Each phase has images, vectors, and seamless animations to ensure the viewer is never losing attention.
The voiceover is not robotic. The tone keeps changing with the scenes and the importance of information on the screen.
The unique part of this video is the sound given to transitions. Every transition clearly reflects that a section of the video is completed and a new section is starting.
This is super important for long-duration videos.
2. Pinterest
| Video Type | Instructional Video |
|---|
The previous animated infographic video had mesmerizing voiceover that kept viewers alert and engaged throughout. But, there are animated infographic videos that create impact without voiceover too.
This video has no voiceover. What does it tell us?
Each element of an infographic video has the power to narrate a story.
The script, Animation, Transition, Music, Sound Effects, Voiceover, and Graphics are powerful enough to engage and impact. With stats being the hero of the video, this video has no very visible transition. One scene takes you to another without much change in the background.
This smoothness is essential in all kinds of animated explainer videos. A global brand like Pinterest is using infographic videos in its marketing strategy.
This clearly reflects the ability of infographic videos in helping brands achieve their marketing goals.
3. Bean to a FART
| Video Type | Education Video |
|---|
Our digestive process can be as short as 2-3 hours to as long as 5-6 hours for varied food products we eat. Even if you go to read a blog for this digestive process, it will be a long 10-12 min read.
But isn’t that boring and too time-consuming?
That’s where this video beats every form of content. In 60 seconds, this video tells you the complete journey of a bean.
The creativity shown in representing enzymes, and organs as small actors in the movie are catching the attention.
This is one of the biggest advantages of infographic videos. A ton of information is packed creatively in a short duration. The goal of the video was to show the step where the bean is turning into the gas. Even in a short duration, no scene or information is shown in hurry.
Such clever scripting and animation take viewers into another world without wasting any second.
4. AT&T Cargo View
| Video Type | Walkthrough Video |
|---|
AT&T Inc. is the world’s largest telecommunications organization. The brand’s product Cargo View is a B2B service, enabling businesses to track goods throughout the supply chain.
AT&T uses animations to make the information understandable and explain how the product works.
The visuals showed different scenarios to display how Cargo View can be used. Though the video was completely informative, the visuals and music made it captivating.
5. Epson
| Video Type | Commercial Video |
|---|
Epson is an electronics company that manufactures a wide variety of multifunctional printers.
The company sells and supports printers in a variety of categories and for a variety of applications. They are also a major producer of information and imaging equipment.
The animated infographic video for Epson is able to grab viewers to the last second It has a vibrant color palette reflecting high energy.
The business concept is presented in a unique and colorful manner, enticing viewers to watch the video until the end. You can use this infographic video example whether you have a hardware or software product.
It is an excellent example of the positive impact that a simple infographic video can have.
6. Social Media Day Video
| Video Type | Social Message |
|---|
The video is created to share social media stats on the occasion of International social media day on 30th June.
Mashable, a multichannel platform and a recognized entertainment company established 30th June as social media day in 2010 to promote its importance for content and the overall social impact.
MotionGility team created the video with infographics and facts, representing social media stats, and its massive impact on day-to-day life.
7. Omega Pharma
| Video Type | Corporate Video |
|---|
This video is an example of a corporate infographics explainer video aimed at promoting Omega Pharma using both global and growth statistics.
The video showcases global data, customer date, and company achievements to make them work together and portrayed its business as a top firm with infographics.
Corporate infographic videos are one of the most popular options for a website’s homepage and landing pages as they help consumers visualize growth with the brand
8. Piriton
| Video Type | Commercial Video |
|---|
One of the best infographic explainer videos that you can get inspired by. Piriton is a syrup used to treat allergies like Hay Fever, Per Allergies, insect allergies, etc.
The video promotes the product by showcasing characters and the data on the probability of catching a fever due to allergy-causing germs and dust.
With a fantastic narrative, cute characters, and information, the video is simply what a product video should look like.
9. Scribble Live
| Video Type | Walkthrough Video |
|---|
ScribbleLive is one of the most popular content marketing platforms, so the video they have created is expected to be captivating yet informative.
This infographic video explains how ScribbleLive works and helps businesses produce high-quality content.
The video includes communication goals and how content could be distributed across various channels and in multiple forms.
With vibrant colors and infographics, this video represents an ideal video type for content-based platforms.
10. Walmart
| Video Type | Marketing Video |
|---|
If you are into professionally created infographic videos, this infographic for the Walmart Neighbourhood Maker LA campaign is what will inspire you.
The storyboard with the same colors and infographics presentation makes it a must-watch to understand how the design and graphics complement the overall content.
Being a multinational retail corporation, Walmart runs a chain of grocery stores, department stores, and hypermarkets worldwide.
They are the leader in employment and sustainability, and the video is created to share the idea of an effective employment cycle and how Walmart offers jobs within the community.
The tone of the video is calm and information-focused. Regardless of being 2.15 minutes long, the video keeps you engaged and surprised with its to-the-point message and the stats that the video conveys.
11. Twitter Timeline Infographics Video
| Video Type | Brand Story Video |
|---|
Twitter Timeline is among the most popular videos on Youtube, not just because Twitter is as popular as Facebook or Instagram or the most defining social media platforms in the last two decades, but the impact it’s been making on people worldwide.
From political to individual and business points of view, it has been a revolutionary social media channel for millions of global users.
The exciting infographic video is designed to showcase important milestones that twitter has achieved over the tears.
The timeline starts in March 2006, when it was launched with the first tweet, and takes you all the way through February 2020’s Donald Trump reached 71.8 million followers.
12. Street Churros: Take Out Cafe
| Video Type | Commercial Video |
|---|
Here is an interesting video that promotes the take-out cafe business with a short infographic video. Street Churros were started in Korea with the most popular street food ‘Churros’.
Useful tips for creating engaging Business Infographic Videos for Successful Marketing
Relevancy
Always go with the information or topic relevant to your target audience’s needs and interests. Infographic videos focus on putting relevant designs or graphics in the video to make it simple for viewers.
Syncing voiceover with information and graphics is key for a high-quality infographic video.
Catchy Start
The title and the first few slides of an infographic video are essential parts that must be appealing.
Start with the problem and surprising facts that inspire the viewer to watch the rest of your video. Retaining viewer to the last second of your video is the toughest goal.
Ensure that starting 3 seconds are delivering users any one of the following elements – emotion, relatability, shareability.
Combination of Creativity and Information
Every infographic video should contain three elements to make it work. Information, Animation, Narration. The combination of these three can make technical infographics much easier and more digestible.
The bean to fart video is creative in designing characters, the Pinterest video is creative enough without voiceover and other examples also give ideas for creativity.
Want to Know More About Explainer Video Characters?
