The success of animated product videos introduced many different uses of videos in the market. From brand story videos to animated sales pitches, the list kept going on.
Among all these, product videos came up as a widely produced video type.
Using animations, brands can now quickly explain and promote even the most complex of products to their target audience.
On top of that, integrating upbeat music and some appealing transitions and infographics helps make the videos more interesting and engaging.
Below, check out 13 examples of great animated product videos alongside understanding the key benefits of using them in marketing strategies:
Why do Brands Love Animated Product Videos?
Almost 51% of global B2B marketers believe that product videos have yielded better ROI in terms of conversions and sales, while 86% of them agree that it’s a brilliant investment for lead generation.
Product Animated videos are a great way to showcase your brand’s personality and sell products or services to the largest audience within no time.
Many other benefits [more on that later], but first, grab a look at the examples that will inspire you to create your video creatively:
13 Animated Product Video Examples
1. Spotify Animated Explainer Video
Animated Product videos are certainly a great way to explain your product to the audience.
The biggest benefit of using animated videos is – they make complex things easier to understand.
Here is a great example of a product brand video–Spotify used the perfect mix of text + visuals + storytelling to convey their brand persona with this video.
The video had no voiceover and minimal text; the music, vibrant colors, and visuals were enough to explain the video’s message to the viewers.
What made the video truly amazing and unique is the use of live-action along with pop-art-style animation.
2. Ahrefs Animated Product Video
Animated Product videos are created to showcase the product’s features and how it’s beneficial for customers.
Product-based companies utilize these videos for marketing communication and social media ads. Virtual product demos, 360-degree product views, and animated product video explainers deliver a comprehensive experience for customers.
Ahrefs is an SEO tool that provides various SEO results to its clients. This video explains what the product actually is and how it works.
Starting with the problem, the product video shares an animated presentation of the product and its usage in a quick time.
It is not only the visuals; it’s the combination of what you hear and what you see that impacts decision-making.
The video efficiently explains the product to people who do not have much understanding of SEO or digital marketing.
3. Adobe Motion Graphic Video
Another engaging animated brand video type is Motion Graphics. Widely used by brands to explain complex products in the most interesting way possible.
This animated product video by Adobe is one of the best animated product video examples. With minimalism, clarity, and style, they have been able to convey the message to their subscribers.
The designer has worked on the design and display of elements to make it as informative as possible.
Even for a first-time viewer, the message is clear and catchy.
4. Unilever Whiteboard Product Animation
Whiteboard animation is one of the most popular approaches to bringing ideas to the screen.
Custom illustrations and animated characters are the key aspects of whiteboard-animated product videos. The goal of these videos is to break down a story or message and get the attention of the audience.
Unilever created this short whiteboard video to create loyalty and increase customer engagement.
Focusing on men’s hair and skincare, the brand told a story that kept viewers hooked till the end.
5. Rebrandly - SaaS Product Demo Video
Who said product marketing videos are lengthy and boring to watch?
This product video created for Rebrandly stands out as a perfect example.
Produced in motion graphics animation style, the video helps communicate the tool’s USP and additional features through appealing dashboards and icons.
Such product showcase videos allow brands to explain their offering better quickly, thus boosting conversion chances.
6. Google Business Solutions with Animated Video
While communicating with your potential customers, you need to create stunning videos that deliver your message within two minutes and bring people to your website.
The tech giant is known for its amazing and unique animations displayed on the search engine on special occasions. The company uses the same animated approach to explain its products.
In this video, Google has animations and motion graphics to explain what Google Home is and how it works.
7. Starbucks Product Animation Video - Visual Storytelling
Just having visuals is never enough in such a competitive marketing world. Brands need to come up with stories that engage, entertain, and evoke the emotions of the viewer.
Storytelling is the soul of creating animation that supercharges the video with a relatable narrative and character.
This Starbucks video uses animation, stop motion, and great storytelling to entice the audience. The short video answers the most asked question by its customers – why does Starbucks blend its coffee?
Though the video is less than a minute long, its animation and vibrant colors are enough to hook you.
8. McDonald's 2D Animated Product Video
2D animated videos are becoming increasingly popular for big brands. Being a powerful tool to communicate, 2D animated videos enhance user experience while exploring the website.
The most popular type of 2D animation video is social media videos, where you can stand out with unique posts and live-action content.
In its new app commercial, McDonald’s used 2D animation to explain how to order their favorite food to the customers. The brand ensured to highlight its brand colors throughout the video.
Keeping the varying customer age groups in mind, the video was easy to understand, unique, and interesting.
9. Dove Animated Videos for community awareness
When it comes to creating animated videos that contribute to the community, it gets important to tell the story right with an emotive tone.
With an endless combination of illustration, music, facts, figures, and characters, a brand can evoke the right emotion and spread awareness for a specific cause. This is a great way to enhance brand reputation and match international brand standards.
The brand is known for creating awareness about women’s bodies and helping them feel good about themselves. With the thought, Dove partnered with cartoon Network to create this amazing masterpiece.
The video uses live footage and animations together to make this video stand out. The poetry-like voice-over helps the user to connect with the video on a deeper level.
10. Shopify Chip Reader - Product demo video
If you follow Shopify, you might have seen their product animation demonstration of the Shopify Chip reader made for pop-up shops.
The demonstration of the product offers information and a variety of objectives for the users.
With an eye-catching demonstration and creative graphics, the animated brand video appeals to new buyers and existing Shopify users.
11. Convergent
Another popular example of infographic animation is Convergent’s explainer videos. Convergent is a software company offering digital products and solutions to clients across the world.
With basic animation and a Call-to-action, the video has been used for marketing and education purposes across various channels.
You can create infographics for service-based brands and digital products that serve across industries.
12. Mindfulness by Apple
Apple has recently developed the brand strategy of mindfulness in terms of screen time.
With their health app, one can easily track how much time they spend on screen—a simple yet engaging way of promoting brand and app features.
13. Sales Studios - Product Marketing Video
Sales studio helps customers with customized email marketing and sales pitching with customer experience automation.
The video explains business solutions by highlighting the most common sales issues and providing the best solution for the same.
This type of animated video is specially created for service-based companies that offer digital solutions and assets.
The video is created keeping the brand colors and clarity in mind. Companies can also use these explainer videos on their homepage or service page to explain a specific product or service.
4 Benefits of Product Videos Brands Must Know
1. Demonstrate your product better compared to traditional methods
Modern startups are adapting to the digital-first approach, forcing entrepreneurs to switch to effective marketing tools that can potentially help them accelerate their product’s launch.
And since we’re discussing how explainer videos help startups explain their product in the best manner possible, here’s the reason why:
You see, these videos are highly equipped with rich illustrations, explainer characters, and infographics that help put on a crisp presentation.
Now, this automatically puts them miles ahead of traditional tools such as lengthy text-based manuals, boring slides, etc.
Considering the decreasing human attention span, these videos are an excellent tool to grab the attention of viewers and communicate the brand’s key message quickly.
Here’s an example of a similar product demonstration animated video:
Dock | The Best Way to Work with People
Target Audience: B2B Enterprises
Video Type: Marketing/Product Awareness Explainer
Industry: SaaS
2. Help create hype in the market and improve Brand Visibility
As a startup owner, your concern about an effective product launch can be quite decent considering the impact it can have your marketing strategy.
It’s here when you can explore the advertising [read: curiosity-building] side of explainer videos in the face of animated commercials
Regarding commercials, there’s a simple reason to it – They are quick, carry engaging elements, and are the best when it comes to creating a product’s hype.
On top of that, startups are free to leverage their usability beyond creating hype, such as for launching new features of their existing product line.
This characteristic fuels the concept of how explainer videos help startups strengthen their brand’s visibility by utilizing a tool that helps reach a mass audience.
Here’s an appealing example of a top FinTech explainer video that talks about the introduction of a new era in the UX design of a mobile app:
CRED | Welcome to NeoPOP
Target Audience: Credit Card Holders
Video Type: Brand Awareness
Industry: FinTech
3. Enhance the initial Onboarding Journey during the Product Launch
Shifting the focus to SaaS or complex tech-based startups, the prime concern product owners face is facilitating a hassle-free onboarding experience for first-time users.
Usually, when a new product is launched, marketers largely expect a huge & concentrated inflow of visitors on the website or landing page.
And they least expect a situation when visitors bounce off their websites due to absence of a convenient onboarding process.
This is exactly when startup owners can make use of explainer videos by attaching them on product landing pages, thus providing a clean guided tour of the product.
Check out below how Amazon’s Cloud Computing ar,m AWS enhances its users’ onboarding experience through a motion graphics video:
Amazon Web Services | AWS Onboarding
Target Audience: Large-scale Enterprises/MNCs
Video Type: Platform Explainer
Industry: Educational
4. Boost product signups and conversions
Imagine a situation where a potential customer saw your new product’s advertisement on the internet and visited your landing page –
Only to find out there’s nothing that convinces him to sign up for your platform!
Well there could be nothing worse than this as it’s a clear loss of a potential paying customer.
Here, explainer videos help startups leverage this opportunity and convert prospects into customers by offering them a quick walkthrough of the product.
As a result, the video acts as a guide,e helping visitors understand the ins and outs of a product, thus encouraging them to sign up.
Here’s an example of the same:
Target Audience: B2B Enterprises
Video Type: Platform Explainer
Industry: Project Management
Few Tips to Create Effective Product Videos?
Creating an effective animated product video isn’t just about pointing a camera at your product; it requires meticulous planning and execution.
Rather than creating a product video yourself, you can always choose to get a video created by an experienced animated video production company for enhanced results.
But if in case you’re planning to do it yourself, here are the key steps you must follow:
Let’s break down the process:
1. Identify Your Target Audience First
Before embarking on your video production journey, understand your audience. Who are you speaking to? What are their needs and preferences?
This crucial step lays the foundation for the entire video and ensures your message resonates with the right people.
You can also conduct surveys and engage with your target audience to gain deeper insights into their behavioral pattern.
2. Define the Key Message
Your product demo video should have a clear and concise message that highlight the unique selling points of your product.
What problem does your product solve, and how does it improve the customer’s life?
These elements can be largely covered in your script by using a compelling hook and an engaging plot.
3. Write a Engaging Script
A well-crafted video script is your video’s backbone. It outlines the flow of your video and keeps it engaging and easy to follow.
Your script should emphasize key features, demonstrate how the product solves a problem, and highlight its value to the user.
More importantly, it should avoid any jargon or technical language as it might confuse your audience.
4. Create Appealing Storyboard
Creating a visual storyboard is like mapping out the DNA of your video.
It details the scenes, camera angles, transitions, and visual elements, giving you a clear vision of how the video will come to life.
Incorporate visuals that resonate with your target audience. Visual elements should be relatable and appealing to the viewers, enhancing engagement.
5. Use Quality Voiceover
Consider adding a voiceover or captions to explain points clearly or make your video accessible to a wider audience.
It’s better if you make your voiceover or captions in multiple languages if you have an international audience.
Apart from integrating an energetic voiceover in your video, you can even include sound effects or exciting background music by researching sound files from free royalty-free music sites.
6. Optimize for Different Platforms
Tailor your video for different platforms. Adjust the format, length, and aspect ratio to ensure your video is engaging and effective, whether it’s on social media, your website, or email campaigns.
As far as your website or guest websites are concerned, you can even choose to embed your video to attract visitors and convert them.
For social media, you can create teaser versions of your video to pique interest and provide a link to the full video. This can drive traffic to your main platform.
Over to You
Animated videos are perfect for brands who want to keep up with the trends and find the right leads for their business. Unlike other forms of videos, animated videos go beyond imagination and versatility.
By understanding the users and showing them answers to their questions, you are presenting a favorable solution for them.
Just hit on the pain points, and your animated product video is going to become a lead magnet in no time.
Hence, you need to find the right people to have the right animation skills for your animated product demo video.
No matter how complex your product is, animation can make it look the easiest thing to understand.
MotionGility is a leading Animated Explainer Video Production Agency that will help you to create your product’s visibility with the help of animated video.
Frequently Asked Questions
Q1. Are there any specific industries for which animated product videos are well-suited?
Product videos are widely used by diverse industries. A few include SaaS, Financial Services, Blockchain solutions, Generative AI, Healthcare, etc., and many others.
Q2. How do product demo videos contribute to a brand's marketing and sales strategy?
Combined, these animated videos play an integral role in helping brands strengthen their marketing and sales funnel pipelines, respectively.
From branding to awareness and user onboarding to conversions, product explainer videos fit perfectly well at every stage.
Q3. What are the best tips for creating excellent and engaging product demonstration videos?
For digital product videos, pay sharp attention to the video’s script. Leverage storytelling and ensure it’s as per the AIDA framework.
Next, create appealing graphics and motion transitions for better visibility. This will help you hook your viewers’ attention and generate results
Q.4 How can I get a high-quality video created for my brand/product?
Multiple self-do tools are available for creating such videos with pre-set templates, a transition library, stock visual elements, AI voiceovers, etc.
However, sadly, these tools will not offer you customization as per your brand’s tonality or product specifications.
This very need can be addressed by an experienced product video production company that specializes in creating product highlight videos on a large scale.
