13 Best Animated Product Videos That Improved Company’s Sales Exponentially

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Komal Chaturvedi

Co-Founder & CEO, MotionGility

best animated product videos
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    The success of animated explainer videos introduced many different uses of videos in the market. From brand story videos to animated sales pitches, the list kept going on.

     

    Among all these, animated product videos came up as a widely produced video type.

     

    Using animations, brands can now quickly explain and promote even the most complex of products to their target audience.

     

    On top of that, integrating upbeat music and some appealing transitions and infographics helps make the videos more interesting and engaging.

     

    Below, check out 13 examples of great product videos alongside understanding the key benefits of using them in marketing strategies:

    Why do Brands love Animated Product Videos?

    Almost 51% of global B2B marketers believe that product videos have yielded better ROI in terms of conversions and sales, while 86% of them agree that it’s a brilliant investment for lead generation.

     

    Product Animated videos are a great way to showcase your brand’s personality and sell products or services to the largest audience within no time.

     

    Many other benefits [more on that later], but first grab a look at the examples that will inspire you to create your video creatively:  

    13 Animated Product Video Examples

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      1. Spotify Animated Explainer Video

      Animated Explainer videos are certainly a great way to explain your product to the audience.

       

      The biggest benefit of using animated explainer videos is – they make complex things easier to understand. Similarly, animated explainer brand videos can also help your audience quickly understand what the product and your brand are all about.

       

      Here is a great example of an explainer product brand video-Spotify used the perfect mix of text + visuals + storytelling to convey their brand persona with this video.

       

      The video had no voiceover and minimal text, the music, vibrant colors, and visuals were enough to explain the video’s message to the viewers.

       

      What made the video truly amazing and unique is the use of live-action along with pop-art-style animation.

      2. Ahrefs Animated Product Video

      Animated Product videos are created to showcase the product features and how it’s beneficial for customers.

       

      Product-based companies utilize these videos for marketing communication and social media ads. Virtual product demos, 360-degree product views, and animated product video explainers deliver a comprehensive experience for customers.

       

      Ahrefs is an SEO tool that provides various SEO related to its clients. This video explains what the product actually is and how it works. Starting with the problem, the product video shares an animated presentation of the product and its usage in a quick time.

       

      It is not only the visuals; it’s the combination of what you hear and what you see that impacts decision-making. The video efficiently explains the product to people who do not have much understanding of SEO or digital marketing.

      3. Adobe Motion Graphic Video

      Another engaging animated brand video type is Motion Graphics. Widely used by brands to explain complex products in the most interesting way possible.

       

      This animated product video by Adobe is one of the best product animated video examples. With minimalism, clarity, and style, they have been able to convey the message to their subscribers.

       

      The designer has worked on the design and display of elements to make it as informative as possible. Even for a first-time viewer, the message is clear and catchy.

      4. Unilever Whiteboard Product Animation

      Whiteboard animation is one of the most popular approaches to bringing ideas to the screen.

       

      Custom illustrations and animated characters are the key aspects of whiteboard-animated product videos. The goal of these videos is to break down a story or message and get the attention of the audience.

       

      Unilever created this short whiteboard video to create loyalty and increase customer engagement. Focusing on men’s hair and skincare, the brand told a story that kept viewers hooked till the end.

      5. Rebrandly - SaaS Product Demo Video

      Who said product marketing videos are lengthy and boring to watch?

       

      This product video created for Rebrandly stands out as a perfect example. 

       

      Produced in motion graphics animation style, the video helps communicate the tool’s USP and additional features through appealing dashboards and icons.

       

      Such product showcase videos allow brands to explain their offering better quickly, thus boosting conversion chances.

      6. Google Business Solutions with Animated Video

      While communicating with your potential customers, you need to create stunning videos that deliver your message within two minutes and bring people to your website.

       

      The tech giant is known for its amazing and unique animations displayed on the search engine on special occasions. The company uses the same animated approach to explain its products.

       

      In this video, Google has animations and motion graphics to explain what Google Home is and how it works.

      7. Starbucks Product Animation Video - Visual Storytelling

      Just having visuals is never enough in such a competitive marketing world. Brands need to come up with stories that engage, entertain, and evoke the emotions of the viewer.

       

      Storytelling is the soul of creating animation that supercharges the video with a relatable narrative and character.

       

      This Starbucks video uses animation, stop motion, and great storytelling to entice the audience. The short video answers the most asked question by its customer – why does Starbucks blend its coffee?

       

      Though the video is less than a minute long, its animation and vibrant colors are enough to hook you.

      8. McDonald's 2D Animated Product Video

      2D animated videos are getting largely popular for big brands. Being a powerful tool to communicate, 2D animated videos enhance user experience while exploring the website.

       

      The most popular type of 2D animation video is social media videos, where you can stand out with unique posts and live-action content.

       

      In its new app commercial, McDonald’s used 2D animation to explain how to order their favorite food to the customers. The brand ensured to highlight its brand colors throughout the video.

       

      Keeping the varying customer age group in mind, the video was easy-to-understand, unique, and interesting.

      9. Dove Animated Videos for community awareness

      When it comes to creating animated videos that contribute to the community, it gets important to tell the story right with an emotive tone.

       

      With an endless combination of illustration, music, facts, figures, and characters, a brand can evoke the right emotion and spread awareness for a specific cause. This is a great way to enhance brand reputation and match international brand standards.

       

      The brand is known for creating awareness about women’s bodies and helping them feel good about themselves. With the thought, Dove partnered with cartoon Network to create this amazing masterpiece.

       

      The video uses live footage and animations together to make this video stand out. The poetry-like voice-over helps the user to connect with the video on a deeper level.

      10. Shopify Chip Reader - Product demo video

      If you follow Shopify, you might have seen their product animation demonstration of the Shopify Chip reader made for pop-up shops.

       

      The demonstration of the product offers information and a variety of objectives for the users. With an eye-catching demonstration and creative graphics, the animated brand video appeals to new buyers and existing Shopify users.

      11. Convergent

      Another popular example of infographic animation is Convergent explainer videos. Convergent is a software company offering digital products and solutions to clients across the world.

       

      With basic animation and a Call-to-action, the video has been used for marketing and education purposes across various channels.

       

      You can create infographics for service-based brands and digital products that serve across industries.

      12. Mindfulness by Apple

      Apple has recently developed the brand strategy of mindfulness in terms of screen time.

       

      With their health app, one can easily track how much time they spend on screen—a simple yet engaging way of promoting brand and app features.

      13. Sales Studios - Product Marketing Video

      Sales studio helps customers with customized email marketing and sales pitching with customer experience automation. The video explains business solutions by highlighting the most common sales issues and providing the best solution for the same.

       

      This type of animated video is specially created for service-based companies that offer digital solutions and assets.

       

      The video is created keeping the brand colors and clarity in mind. Companies can also use these explainer videos on their homepage or service page to explain a specific product or service.

      3 Product Video Benefits brands must know

      1. Increased Engagement

      Animated videos have been proven to engage viewers 66% more compared to lengthy text-based product manuals or static images.

       

      This is mainly because product videos are not just normal videos. Instead, they provide an appealing 360° view of the entire product through visual elements such as icons, characters, infographics, etc.

       

      This increased engagement automatically leads to higher retention rates thereby facilitating a greater understanding of your product in the minds of the target audience.

      2. Improved Conversion Rates

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      3. Increased Shareability and Virality

      Product videos hold the capacity to go viral over social media and provide global reach to a brand’s marketing efforts.

       

      Through demo videos, brands can leverage the power of internet platforms, capture the attention of their target audience, and attract them to watch and share their videos.

       

      This enables the unlocking of peer-to-peer video’s shareability with like-minded individuals by the viewers.

      Over to You

      Animated videos are perfect for brands who want to keep up with the trends and find the right leads for their business. Unlike other forms of videos, animated videos go beyond imagination and versatility.

       

      By understanding the users and showing them answers to their questions, you are presenting a favorable solution for them. Just hit on the pain points, and your animated product video is going to become a lead magnet in no time.

       

      Hence, you need to find the right people to have the right animation skills for your animated product demo video. No matter how complex your product is, animation can make it look the easiest thing to understand.

       

      MotionGility is a leading Animated Explainer Video Production Agency that will help you to create your product’s visibility with the help of animated video.

      Frequently Asked Questions

      Q1. Are there any specific industries for which animated product videos are well-suited?

      Product videos are widely used by diverse industries. A few include SaaS, Financial Services, Blockchain solutions, Generative AI, Healthcare, etc., and many others.

      Q2. How do product demo videos contribute to a brand's marketing and sales strategy?

      Both combined, these animated videos play an integral role in helping brands strengthen their marketing and sales funnel pipelines respectively.

       

      From branding to awareness and user onboarding to conversions, product explainer videos fit perfectly well at every stage.

      Q3. What are the best tips for creating excellent and engaging product demonstration videos?

      For digital product videos, pay sharp attention to the video’s script. Leverage storytelling and ensure it’s as per the AIDA framework.

       

      Next, create appealing graphics and motion transitions for better visibility. This will help you hook your viewers’ attention and generate results

      Q.4 How can I get a high-quality video created for my brand/product?

      Multiple self-do tools are available for creating such videos with pre-set templates, transition library, stock visual elements, AI voiceovers, etc.

       

      However sadly, these tools will not offer you customization as per your brand’s tonality or product specifications.

       

      This very need can be addressed by an experienced product video production company that specializes in creating product highlight videos on a large scale.

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