Your target users spend a considerable amount of time hanging out on social media platforms.
As per recent statistics, almost 73% of the total audience has agreed that a brand’s active social media presence has influenced their purchase decision.
This speaks tons about how a single animated social media video can help brands leverage the presence and the time spent by users on social media platforms to their advantage.
In today’s scenario where brands are struggling to grab the attention of their target audience, social media animated videos are playing an instrumental role in acquiring users, generating awareness, and increasing revenues.
For your better understanding, here’s a compilation of one of the best social media video examples to help inspire you for your next video:
The Best Social Media Video Examples
1. Covid-19: The journey of disposable masks
Target Audience: General Audience
Explainer Video Type: Non-Profit Awareness Explainer Video
Industry: Education
For organizations to spread the word about their new societal or economic development project on social media channels, awareness videos have worked tremendously well.
Owing to obvious reasons, videos are currently the highest shared media format on social platforms be it Facebook, Instagram, TikTok, etc.
For social media, videos must be crisp, visually appealing, and actionable to grab audiences’ attention.
During the Covid pandemic, we created a similar-sounding non-profit explainer video for raising awareness about the correct disposal of masks and highlighted the damage caused by plastic thereafter.
2. Payments Reimagined - CRED
Target Audience: Millennials & People aged 25-50 years old
Explainer Video Type: Animated Advertising Video/ Commercial
Industry: Financial/FinTech
Modern-day startups and enterprises have figured out that the only way to grab the attention of their target audience is by going heavy on social media.
And what works best on such platforms? Undoubtedly, videos!
Through this commercial, CRED rolled out an animated video by aesthetically making use of kinetic typography video animation style and eye-catchy elements & icons.
By showcasing different benefits users may enjoy if they choose CRED to pay their bills, the video establishes an instant connection with its viewers and persuades them to download the app.
3. Skrill - Money Transfer
Target Audience: Millennials & Businesses
Explainer Video Type: Financial Service Explainer Video
Industry: Banking/FinTech
You might have noticed the manner in which brands leverage the power and viewership of top sports tournaments across the world.
Right from NFL and FIFA to IPL, brands have ensured their product reaches the right audience via commercials and during live-broadcast sports presentations.
In this video that we created for Skrill, we incorporated the theme of cricket in the script and storyboard, which helped grab the attention of viewers.
Also, by using rich infographics & effective characters, we ensured the video successfully positions Skrill as the best digital money transfer solution.
4. Brand Launch/Logo Reveal
Target Audience: General Audience
Explainer Video Type: Brand Launch/Promo Video
Industry: Animation/Motion Graphics
Often, brands have turned to social media platforms to promote their products and even launch their new services.
Apart from introducing new products, new businesses have entered their target markets by making use of motion graphics to reveal their logos, team members, brand assets, and line of products.
Considering the ready availability of their target audience on social platforms, it becomes easy for brands to get in their eyes and position themselves in the market.
5. Asana - Work Works Better With Asana
Target Audience: General Audience
Explainer Video Type: 2D Motion Graphics
Industry: Software-as-a-Service [SaaS]
Juggling between a variety of tasks and managing daily operations is something almost every professional and company struggles with.
However, with CRM tools like Asana, teams can smoothly get their work done without the fear of missing deadlines, losing track of work, and other workflow challenges.
With this super-catchy animated video housing rich icons, graphics, and energetic voiceover, Asana successfully captures the attention of its target audience on social platforms where grabbing attention is a challenging task in itself.
6. Blockchain TV
Target Audience: Tech Enthusiasts and Professionals
Explainer Video Type: Brand Launch Video
Industry: Blockchain, Artificial Intelligence, Crypto.
This video is one of the finest social media video examples you will ever come across. It’s crisp, catchy and smartly captures the attention of users.
Produced in the kinetic typography animation style, it beautifully introduces a new platform where users can stay abreast with the latest happenings around blockchain, crypto, NFTs, metaverse, and everything related.
Social media users have extremely short attention spans and the length of this animated video can be a perfect reference point for brands looking forward to introducing their products in the market using videos.
7. mCura - Next Level HealthTech
Target Audience: Health & Medical Professionals
Explainer Video Type: App Demo/Promo Video
Industry: Healthcare/ HealthTech
Since the world survived the shocks of the Covid pandemic, social media users have increasingly witnessed a rise in products and services related to healthcare pitched to them via brands.
A lot of healthtech and pharmaceutical companies have resorted to integrating videos into their social media marketing strategies.
Through this short animated video, mCura HealthTech pitches its mobile app specially designed for doctors and hospitals to look over their OPD activities and to stay updated with everything that needs their attention
8. MotionGility Video Showreel
Target Audience: Startups, Enterprises & MNCs
Explainer Video Type: Showreel
Industry: Animation/Motion Graphics
A showreel is nothing but a highly edited quick compilation of all the work that a company has done for its previous clients.
It showcases different products, services, what a company does, etc., through visuals and Motion Graphics.
Through our showreel, we intend to portray the quality of work we have provided to our past clients and how well we can create a similar piece for you, keeping in mind your requirements and target goals.
Now that you have gone through one of the best social media video examples, it’s essential to understand why you must leverage the power of media by using videos in today’s fast-paced world:
Why are Social Media Videos Critical for Your Brand’s Growth?
With the exponential rise in the number of users, brands now have an exciting opportunity they can capitalize on by using videos in their digital marketing strategies.
To help you understand more about how social media videos can help boost your brand’s growth, here are the top 3 benefits of using these videos in your marketing campaigns:
1. Positions your brand effectively
This goes without saying that social platforms mainly deal in visuals, and to be specific, video content.
In an environment where the attention span of humans is already low, visuals can persuade viewers into abandoning their continuous scrolling and devote their attention to a brand’s video.
2. Reach a Global Audience
Contrary to the popular saying – The world is an oyster, the social media world is huge in a manner where brands have a wider spectrum to communicate their product to a global audience.
By sharing videos in the social arena, brands can leverage the power of the platform’s global reach and invite attention even from audiences across oceans to their designated website or landing page.
3. Encourage Engagement and Boost Sales
With the advent of social platforms such as Instagram going heavy in promoting their in-app shopping feature, retail & consumer brands can utilize animated videos and directly encourage their audience in checking out their products.
Once the viewers land on the website, they can be again retargeted with a new set of videos created for the next stage of the conversion funnel.
How to Become a Social Media Planning Maestro With Animated Videos
Now that you are well aware of the concept of social media planning, let’s understand the elements and techniques alongside social media videos that you must know in order to successfully establish your social media presence.
1. Research About Your Target Audience
Before you begin to create content for social media, a prerequisite is to conduct market research and know all about your audience’s demographics.
Analyze their personas, preferences, and interests to be able to tailor your content accordingly. The more you know about your audience, the more you will be able to attract them with captivating content strategies.
2. Set Goals to Achieve
Every social media plan consists of a set of SMART goals that help businesses thrive and generate incredible profits.
Be specific about the milestones that you want your social media plan to achieve for you. Do not go generic with just aiming for an increased number of followers or virality of a content piece.
What’s more, you can chalk out a plan to integrate animated social media videos by aligning your goals with your overall social media marketing strategy. Then, choose any of the monitoring tools to keep track of your performance.
3. Select the Right Social Media Platforms
Be it Threads or Mastodon, every day, a new social media platform has a new update for the users.
Each platform has its significance and attracts a unique audience. TikTok and Instagram work well for businesses geared toward Gen-Z, while LinkedIn and Twitter are more effective for businesses in specific industries.
However, there’s something that unites these platforms – Social media videos.
This is because they are universally fit for any platform you pick for your business and provide that edge in terms of attention-grabbing and evoking engagement.
4. Create Compelling Content
It is all in the content, they say, and well, they say it right. Create a social media content marketing strategy and focus on delivering useful and interesting content pieces.
Indulge in experiments and try different content forms such as explainer videos, reels, infographics, blogs, newsletters, e-books, guides, and whatnot.
To avoid the stress of content posting every other day, check out any free social media scheduler or a content calendar and schedule all your posts in advance.
5. Build a Community
Businesses cannot thrive alone on social media. You need like-minded individuals and experts around to hype up your presence and add a certain value to it.
Hence, it is essential to build a community around your brand by engaging with people on social media, interacting with customers, asking for feedback, etc.
Not many are aware of the fact that social media videos are used as an ice-breaker for kickstarting new programs or even launching business communities.
It’s quite exciting to unite people for a common business or brand awareness cause by using non-profit or awareness videos, which can be further rolled out on social media platforms, thus accelerating marketing efforts.
6. Run Social Media Ads
Alongside organic marketing techniques, invest a little in social media advertising.
You can boost your rankings and drive more traffic to your website by integrating your social media videos both on social handles as well as on website and landing pages.
Allocate a budget mindfully and ensure track of the performance of your ads with the help of social media monitoring tools.
7. Keep An Eye on Your Competitors
While your hard work tops the list of efforts that will pay back the most, it is important to keep an eye on the strategies your competitors are working on.
Analyze how they are making content and how they are leveraging their social media videos for maximum reach.
Take inspiration and make room for improvements in your own social media marketing strategy to deliver the best to your audience.
Conclusion
The power of social media is beyond our expectations.
As a business owner, it’s better to channel this power using tools such as videos that can help you meet your business and marketing goals.
If you want us to help you in leveraging this power, get in touch with our video marketing expert today and generate more revenues through videos.
