Video marketing has become one of the most crucial business strategies in 2025.
Brands across industries are relying on it to explain ideas clearly, engage audiences, and boost conversions.
Among all video formats, explainer videos stand out. They simplify complex topics, build stronger recall, and drive sales – making them a must-have for any business.
Now, when it comes to creating explainer videos, you usually have two options:
DIY Tools – Platforms like Powtoon or Adobe Spark that provide pre-built templates for quick, low-cost videos.
Explainer Video Companies – Professional teams that create tailored, story-driven videos designed to align with your brand and marketing goals.
DIY tools may seem convenient and budget-friendly at first, but they often fall short in areas like customization, storytelling, and quality. On the other hand, professional companies bring strategy, creativity, and expertise to the table.
So, if you’re wondering which option works best, here are 6 strong reasons why choosing an Explainer Video Company over DIY tools is a better idea.
6 Reasons to Choose an Explainer Video Company Over DIY Tools
1. Saves a Ton of Time
Deciding to create an explainer video yourself is a time-consuming process due to the complexity of understanding animation styles, background effects, etc.
There are chances you might not come up with an ace video despite investing a massive amount of time and effort.
Whereas, by getting it produced from an explainer company, you get a professionally designed and animated video uniquely aimed at attracting your target audience.
2. Helps Improve Sales & Revenues
No one wants to compromise the quality of their video while pitching their brand during sales or presentations.
Dropbox’s fascinating case study validates the idea of how explainer videos can boost revenues.
Through its video, the SaaS company generated a staggering 10 Million extra customers yielding an impressive ROI of $48,000,000 in revenue.
This tells us how animated explainer videos can help you attain your monthly or yearly sales targets and expand your business.
Want an explainer video that attracts more users toward your SaasProduct?
3. Ensures Proper Detailing
Animated explainer video companies know the specifics of creating videos aptly.
The videos they create include all the details in a beneficial way, whereas DIY tools are mere bots and templates that won’t care for your vision and goal you wish to achieve.
After all, when the audience watches your video, they must get a clear picture of your brand and products.
And, explainer videos are capable of delivering the right message to your target audience.
4. Helps Present Your Brand Strongly
Trust us, an explainer video created by an Explainer Video Production Company will leave an impression that a DIY video wouldn’t.
Well, that’s exactly like the difference an expert creates.
When you present your brand in the market, a professional explainer video will level up your pitch to offer your products or services in the strongest way possible.
5. Results In Higher Conversion Rates
You would not want to miss out on conversion opportunities due to a poorly developed explainer video.
Professionally developed videos are more customer-centric because they are developed in a strategic manner to address the pain points of customers.
As a result, the videos developed by companies increase your chances of triggering product signups and increasing conversions.
6. Boosts Web Traffic & Engagement
An interactive video embedded on your website can improve the chances of attracting an audience by 80%.
Hence, when opting for videos made by professionals, you can expect a great inflow of web traffic.
Explainer videos fulfill the business’s requirements by grabbing the viewer’s attention and encouraging them to visit the website.
Conclusion
Believe it or not, hiring an explainer video company over DIY tools is more of an investment than an expense.
A poorly created video would never serve your purpose, no matter how many templates you insert or how fancy your video looks.
You can always hire professionals like MotionGility to serve your purpose of an ace explainer video.
Concluding with a fact: A well-created Explainer Video can garner 30% more sales for your business.
Instead of taking risks, an organization can always utilize its time and effort in the best way.
If you want us to create a result-oriented explainer video for you, click on the button below to get in touch today.
