7 Actionable SEO Tips to Boost Website Traffic This Quarter

Picture of Komal Chaturvedi
Komal Chaturvedi

Co-Founder & CEO, MotionGility

Actionable SEO tips
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There’s no other way about it. If you want to improve traffic on your website organically, you need to nail SEO. It enhances your visibility on search engines, increasing the likelihood of converting potential customers into paying clients. 

 

As per Highervisibility, more than 53% of all trackable website traffic originates from organic search, showing that SEO leads to more sales through increased visibility. But how does one go about improving website traffic?

 

This is when you must dig into advanced SEO strategies like offering deeply researched content, citing credible resources, and ensuring the website is technically sound.

 

In this blog, I’ve comprehensively covered  7 actionable SEO tips to help you drive more traffic to your website in the next quarter.

1. Create high-quality, E-E-A-T content

Google’s E-E-A-T framework stands for Experience, Expertise, Authoritativeness, and Trustworthiness.

 

Not a prime ranking factor, however according to Google’s approach, “it uses a variety of signals as a proxy to tell if content seems to match E-E-A-T.”

 

Yet, people-first content has been Google’s top priority. However, it doesn’t fully mean that you pay less attention to how search engines work. 

While writing content, pay attention to these factors:

 

  • Produce legible and credible content that impresses readers and not just search engines.
  • Lay stress on crafting engaging headings, subheadings & descriptions to boost CTR and session rate.
  • Embed data from known sources and quoted experts wherever necessary to improve the overall experience.
  • Make sure your content’s presentation is neat and well-structured for decent readability.
  • Include infographics, banners, and CTAs to evoke curiosity and action.

E-E-A-T isn’t just about ticking boxes. You need to demonstrate the true value of your business.

 

Businesses that prioritize E-E-A-T climb higher in search rankings, and visitors are engaged longer than their competitors. Even  SEO expert Neil Patel emphasizes the role of E-E-A-T in modern SEO strategies. 

 

According to Patel, E-E-A-T reflects what both Google and users want: expert-level content that answers relevant questions precisely. “Google’s focus on E-E-A-T aligns with customer needs,” he says.

“If you make authoritative content, you’re not just improving SEO or website traffic—you’re building a loyal audience.”

To improve your site’s E-E-A-T and increase organic website traffic, here’s what you can do:

 

  • Showcase Expertise: Address people’s objections. Back your claims with proof by adding expert reviews or testimonials to your content. Cite credible sources, so people know you’re not saying things out of thin air. 

  • Regular Content Audits: If you want users to keep coming to your website, update your content often. Reflect and find out what fresh information you can add to the content.

  • Research like an expert: Content is not just publishing random new pieces.  Find out what your competitors are writing about and see what angles and perspectives you can add to your blogs.

2. Optimize for user experience and Core Web Vitals

A modern SEO strategy is incomplete without user experience (UX) and Core Web Vitals. Both influence user satisfaction and search rankings.

 

Websites that load fast and are interactive get more traffic, engagement, and conversions. Google’s focus on Core Web Vitals (CWWs) prioritizes, no surprise, only one thing: user experience.

Google’s documentation specifies the following requirements for the Core Web Vitals:

Optimizing these metrics can mean the difference between retaining customers and losing them to competitors.

 

From the ranking POV, ensuring these factors are in their optimized state can help improve your website’s visibility on the SERP.

 

For instance: 

  • eBay’s 100 ms improvement in load time led to a 0.5% increase in “Add to Cart” actions.
  • Vodafone improved Largest Contentful Paint (LCP) by 31%, resulting in an 8% increase in sales.

All in all, Core Web Vitals are critical metrics that help you measure your site’s visual stability, page loading performance, and user interactivity.

To improve your website’s performance and user experience, you can implement these changes:

  • Utilize a CDN: Distribute content globally for faster loading times.
  • Minimize JavaScript and CSS Files: Reducing unnecessary code improves interactivity.
  • Compress Images: Smaller file sizes load up fast.
  • Host on a Dedicated Server: This reduces latency and improves reliability.
  • Limit Third-Party Scripts: Excessive scripts can slow down your site.
  • Leverage Tools:  For instance, you can use Google PageSpeed Insights to troubleshoot performance issues.

3. Implement advanced keyword research techniques

Implement advanced keyword research techniques

While performing keyword research, look for the phrases people search for.

 

Now this can include digging up Google’s autosuggest or People Also Ask sections to fetch actual keywords or phrases.

 

Today, SEO tools like SemRush, Ahrefs, etc., offer intent-based keyword research features for deeper analysis.

 

Based on the data and variations provided by such tools, SEOs advise leveraging long-tail keywords and related phrases to better fulfill search intent.

 

As per Moz, almost 70% of searches contain long-tail keywords, hinting at how brands can capitalize on this opportunity to boost their CTR.

 

By including such keywords, you can generate an average 36% conversion rate and higher conversions as compared to just 11% for short-tail keywords.

Check out some additional techniques you can use to implement advanced keyword research: 

  • Use tools like Semrush, Ahrefs, LowFruits, and Google Search Console to discover keywords with fewer difficulty scores.
  • For new ideas, strike honest and open conversations with your audience and engage with them on platforms like Reddit.
  • Combining search volume, keyword difficulty, and intent is a winning approach to identifying opportunities. If you want to uncover unexplored areas, conduct SEO keyword analysis

Incorporate all sorts of keywords—commercial, transactional, or informational.

A search intent, focused on different areas, will help you curate content for various stages of the search journey.

4. Focus on mobile-first optimization

58.67% of all website traffic worldwide comes from mobile phones. Therefore, if you want more traffic on your website, mobile-first optimization is something you can’t turn back from.

 

Mobile-optimized and indexed websites get both higher conversion and organic traffic.

 

Take these companies, for instance:

 

Especially, e-commerce, SaaS, and healthcare brands should pay close attention to mobile-first optimization, given that 70% of users research products on mobile before purchasing.

 

As Cindy Krum, CEO of MobileMoxie, points out, “Mobile usability is completely separate from mobile-first indexing. A site can or cannot be usable from a mobile point of view, but it can still contain all of the content that we need for mobile-first indexing.”


Your business can achieve mobile optimization by prioritizing:

 

  • Responsive design, compressing images, reducing load times, and streamlining navigation.
  • Simplified checkouts, fast-loading pages, and easier entry-exit accessibility.

5. Utilize structured data and schema markup

Many professionals sideline this element but trust me, this is one of the most actionable SEO tips that can generate real results.

 

Search engines are incapable of reading websites on their own. To understand and rank websites, they need a framework.

 

Structured data and schema markup are those frameworks. When you structure your website, search engines can understand the content better, adding to improved visibility and ranking.

 

While the initial setup may seem daunting, tools like Google’s Structured Data Markup Helper simplify the process, and the long-term traffic benefits far outweigh the effort.

For instance: Rakuten implemented recipe schema and saw a 2.7x increase in traffic and a 1.5x rise in session duration.

 

Their product markup also boosted CTR by 2% and improved average rankings by one position. 

 

With 70% of mobile users researching products before purchase, the mobile-specific schema is especially critical.

 

As Martha van Berkel explains, “Schema markup enhances visibility by helping search engines understand content context and relationships.”

 

Cindy Krum further highlights its importance, noting that “Schema is critical for mobile-first indexing, catering to mobile-specific search intents.”

 

To implement schema effectively, use JSON-LD for easier maintenance and focus on marking up key content types such as articles, products, and events.

 

Regular testing with Google’s Rich Results Test ensures accurate implementation, and updating schema alongside content changes keeps your site optimized.

 

Including breadcrumb markup enhances navigation and site structure, providing users with a better search experience and improving overall engagement.

6. Build quality backlinks through relationship building

Relationship-based link-building is vital because it aligns with Google’s emphasis on natural, high-quality backlinks.

 

By fostering authentic relationships, you can secure sustainable, relevant, and powerful backlinks that significantly boost your website’s authority and search rankings.

 

Outreach Monk’s Case Study stresses the importance of quality backlinks in improving SEO.

 

For a client in the cannabis industry (420DC), they implemented a strategic relationship-building campaign, leading to a 1,035% increase in organic traffic (from 4,792 to 55,723 visitors).

 

The website’s domain rating improved from 21 to 51, and organic keywords expanded from 1,937 to 35,047.

Relationship-based backlinks have a 58% click-through rate compared to 41% for non-rich results.


Long-tail keywords
marked up with schema acquired through relationships achieve a 36% average conversion rate, compared to 11% for short-tail keywords.

 

Martha van Berkel, CEO of Schema App, explains: “Relationship-based link building is not just about acquiring backlinks; it’s about creating a network of industry connections that can lead to various opportunities for collaboration, content promotion, and brand recognition.” 

 

To build quality backlinks through relationships, start by identifying key players in your industry—influential figures, bloggers, and peers whose content aligns with your brand. Use personalized outreach.

 

You can send customized emails or social media messages to initiate contact and show genuine interest in their work. You can also:

  • Engage in online communities like industry forums and social media groups to naturally build relationships. 
  • Collaborate on content like blog posts, infographics, or webinars to foster mutual trust and attract backlinks.
  • Offer value first—feature their content or provide insights before requesting a backlink. Maintain long-term connections by staying in touch, offering support, and finding opportunities for continued collaboration.

7. Optimize for voice search and conversational queries

With voice search on the rise—every month 1 billion people use voice search, and 27% of mobile users rely on it—if you’re not optimizing for voice search and conversational queries, you’re deliberately losing clients.

 

There are 4.2 billion voice assistants in use, estimated to reach 8.4 billion by early 2025.

 

Additionally, 50% of searches depend on featured snippets, often used for voice queries. Long-tail keywords give better results with voice search because 82% of searches use long phrases when requesting their queries.

 

While traditional SEO has its place, optimizing for conversational queries addresses the unique needs of voice search, improving content relevance and structure.

 

Here’s how you can optimize for voice search:

  • Create content to answer common questions about your services/products.
  • Structure answers concisely. Try aiming for around 30 words on average.
  • Use conversational language and a natural tone in your content.
  • Incorporate FAQ sections to address voice search queries.
    Format content using headers, bullet points, and numbered lists.

Key Takeaways

By following these SEO tips, you can take the first step toward improving your website traffic. However, note that SEO results are not random.

 

Thoroughly assess your website, target market, and competition. Our professional SEO services can help you generate quality traffic if you require expert assistance.

 

Having worked with startups & businesses, and more, our experts can help you regain lost traffic, improve technical status, and enhance search visibility.

 

Click here and grab your website’s free SEO audit