Instagram Marketing In 2023: Latest Trends Businesses Must Know

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Komal Chaturvedi

Co-Founder & CEO, MotionGility

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    Over the years, Instagram has proven itself to be an unbelievably useful platform for every Branding, Marketing, and Personal Need.


    It features interactive content in multiple forms, including pictures, texts, videos, shoppable posts, interactive Carousels, Live Story Sessions, etc. So it wouldn’t be wrong to say that its versatility is what makes it great.

    Instagram Marketing Trends 2023

    Instagram has always been an ever-evolving platform that offers tons of online exposure. The days are near when it will be famous for being a formidable e-commerce site.


    Its innovative tools and creative features have enabled creators to make interactive, fun, and creative Content.

    Knowing the latest Instagram Marketing Trends in 2023 will not only keep you on the curve, but will also help you grow, give more exposure to your business, and bring more online traffic, and will ultimately add to your revenue.


    No matter if you are a Social Media Expert or just Starting to Build your Presence on a Social Media Platform, there is a lot that you can accomplish.


    Being aware about the latest developments will help you in optimizing your reach and solidifying your online presence.

    Need Help To Outreach Target Audience Using Social Meda?
    Here's the list of 8 Instagram Marketing Trends that are predicted to benefit Entrepreneurs & Marketers in 2023:
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      Instagram Reels: A Revolutionary Marketing Tactic

      instagram marketing in 2023: latest trends businesses must know

      On July 21, 2022, Adam Mosseri confirmed that Instagram is merging all video content into Reels.


      Ever since then, one thing is crystal clear: For Instagram, Reels are their top priority. 


      Now how is this affecting the content published on the platform?


      You see – There’s an ongoing battle between three giant video-sharing platforms namely Tik-Tok, YouTube Shorts, and now Instagram Reels.

      If you look at the intentions and strategies of Instagram merging video content into Reels, its primary focus is to go heavy on in-feed video content while also not letting its pictures-sharing feature die for users worldwide.


      Another testimony to this change is the creation of a dedicated tab for all video-based content available on Instagram. That shows how serious they are about prioritizing video content.


      Did you know that around 2 billion users interact with Reels every month? 


      With the launch of Reels, it has become the go-to choice for influencers, content creators, and brands to discover new audiences, attract insane engagement, and increase their revenues through the in-app shopping feature.


      In 2023, we shouldn’t be surprised if Instagram continues to enhance the experience of Reels and adds more attention-grabbing and shareability features.

      Building Communities: Through Instagram Stories

      If you would have noticed carefully, a lot of your favorite creators and influencers have started showing up daily. 


      This translates to how actively they are making sure to stay connected with their followers by sharing their life updates through stories.

      Stories are undoubtedly a great way to build communities and ignite massive engagement. 


      Even small startups are beginning to squeeze the most out of stories by sharing developments, BTS content, and much more related to their growth.


      It won’t be incorrect to say that stories have empowered creators to share valuable content and allow users to form digital relationships with them.


      Also, they are the sole reason why users have started terming them as budding personalities on Instagram.


      Instagram is always going through a variety of changes related to enhancing user experience, launching tiny yet impactful features, and ensuring to not miss a single chance of attracting new users to its platform.


      And successful content creators have always adapted to new updates thus gaining a first-mover advantage over their competitors.

      Moment & Meme Marketing: New Engagement Weapon For Brands

      Remember when famous footballer Cristiano Ronaldo conspicuously shifted the Coca-Cola bottles and gestured toward Water bottles being a healthy choice during UEFA Euro 2020 press conference?


      Well, thousands of brands were quick enough to capitalize on this opportunity and shared memes to grab their audiences’ attention.


      Today, memes have become an important asset for brands to communicate and establish their presence in the minds of customers. 


      A lot of new-age startups and multinational brands have resorted to jumping into the exciting pool of sharing funny, raw, and shareable content with their followers.


      The impact of memes and moment-based content on the audience can be realized from the extent that memes have recorded the highest number of shares through stories, feeds, and direct messages on Instagram.

      If you focus on the memes and moment-related content published on Instagram, you will come across tons of such opportunities.


      As brands, you get a golden chance to leverage this incident and make the best out of it.


      It’s true that users consider Instagram as a platform to stay in the loop with ongoing social, political, and geographical issues and voice their opinions. 


      However, memes are a great way through which they are united by known brands, ending up forming their core set of followers.

      Instagram Ads: Promote Your Business With Variety Of Ad Types

      instagram ads- motiongility

      Instagram’s Potential Advertising Reach is 849.3 Million users, and with this kind of exposure, you can do wonders in advertising and promotions. Instagram gives you the option of advertising your product or services through a variety of ad types, such as:


      Stories Ad: Promote your products or services with Insta Stories.


      Photo Ads: Take help from the ever-green picture-based posts.


      Video Ads: Share the video with added motion and sound for enhancing your ads.


      Carousel Ads: Swipe-able Ads that allow you to share multiple photos and videos


      Collection Ads: Inspire your audience visually and help them discover and browse products.


      Explore Ads: Reach people in Explore Tab and help them expand their interest beyond their following.

      The Dominance of Creator-Based Content

      How many creators do you follow on Instagram? 5, 10, or 20? Well, that’s what the platform has become all about. 


      Users worldwide have witnessed an exponential rise in the number of content creators or influencers [as GenZ loves to call them]. 


      With every passing day, new creators are focusing their attention on picking up an industry and going crazy about them creating, publishing, and engaging with domain-focused content.


      This has helped them in establishing new identities leading to getting them known as domain experts. 


      If you look around, these content creators have been successful in amassing a ton of followers, thus building engaging communities and a loyal fan base.


      Also, a few of them have even started monetizing their communities by offering them exclusive content and actionable resources. 


      As far as content creators are concerned, Instagram seems to continue emphasizing their role in bringing more and more users to its platform during the next year.

      In-App Shopping: One of the Most Talked About Features of Instagram

      instagram shopping

      Instagram shopping being the latest trending feature, is available in 46 countries around the world.


      The In-app shopping feature offered by Instagram is the reason why Instagram is on its way to becoming a formidable e-commerce site.


      It allows you to efficiently put your products and services on display and get in touch with your potential customers.


      And with the help of Instagram Shoppable posts, you can easily redirect your audience to your business page, giving them an option to explore your business and its products or services.

      Interesting Facts

      83% Of People Discover New Products and Services on Instagram. Over 81% of People Research Products or Services on Instagram, and 80% Decide Whether to Buy Products or Services.

      Explore The World with Insta's Explore Tab

      instagram explore- motiongility

      With over 500 Million+ daily users of Instagram’s Explore tab, you can expect a lot of potential online traffic on your account or post if it gets featured.


      The Explore Tab algorithm tracks people’s interests and likes concerning what kinds of accounts they follow, what posts they like, and what they search. It then determines the kind of posts they would be interested in and customizes their Explore Tab accordingly.


      This feature would help you because you are automatically reaching your target audience, and your posts are presenting themselves in front of people who are already interested.


      This way, the brands featured in the Explore Tab garner more likes and following and are more likely to build a more extensive audience base.


      Now, the main question arises: How do you get yourself featured in the Explore Tab?


      We will try to answer this question through the following steps:

      • Use of Relevant Hashtags
      • Adding Your Location
      • Posting Regularly To Engage the Audience
      • Sharing Content At Peak Hours
      • Including A Call To Action

      Sponsored Content: Brand Partnerships With Creators

      igtv- instagram

      With the rise in content creators, brands have become super active in establishing their presence on Instagram.


      A lot of brands have begun to leverage the reach and popularity of known influencers to attract customers toward their products or service.


      This has paved the way for brands wishing to partner with creators belonging to their industry of operation. 

      This has paved the way for brands wishing to partner with creators belonging to their industry of operation. 


      If you look around, you will notice how cleverly brands establish relationships with the influencers who they think can positively impact their social traffic. 


      In the days of users expecting unfiltered content, authenticity, and behind-the-scenes clips, brands are always on the lookout for relatable influencers. 


      Instagram is also planning to extend new monetization options that creators can use to their advantage. 


      The usage of “sponsored” based content is taking the centre stage with influencers promoting new products and getting heavily paid in return.


      The affiliation environment of how brands used to partner with creators has drastically changed with the entry of Reels. In the next year, this will improve, even more, to say the least.


      As we are way in 2023, many things come across as trending, and the rest will fade into the dark.


      Instagram has always been dynamic, and it will continue to be. The only thing that will remain the same is the popularity of Instagram among users.


      With such a solid user base that the social media platform has built over the years, it is harmless to say that it will continue to be popular among the public.


      Many new features are introduced, but whether it will be a trend or not is decided by users.


      The above-list of Instagram Marketing Trends for 2023 that we have curated will help you increase your reach and connect better with your target audience.

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