Understanding Consumer Behavior to Create the Best Video Campaigns

Komal Chaturvedi
Komal Chaturvedi

Co-Founder & CEO, MotionGility

Understanding Consumer Behavior
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    Consumers are rapidly shifting towards social media for content consumption instead of other media formats. This content opportunity is creating a cut-throat competition amongst both businesses and creators to be on top in the feeds.

     

    But what helps one to stand tall in this neck-deep sea of possibilities?

     

    Well, it’s a number of factors but the most crucial factor that helps you not only break through but also make sure to engage users effectively is understanding consumer behavior.

     

    But why is the understanding of human behavior and psychology crucial in creating videos?

    Let’s unwrap the mystery by understanding how to create stellar video campaigns by understanding customer behavior

    Need more help understanding how customer behavior plays an important role in creating video campaigns?
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      1. Co-relation with Audience to Build Trust

      Understanding your target audience is the very first step to creating any successful marketing campaign. This applies to videos as well since the ultimate goal behind creating any content is to make sure your potential leads trust you well enough to be paying customers.

       

      But is it really crucial to build trust more than creating an exceptional storyline?

       

      Well! The answer is Yes…

       

      Building trust is the primary component of marketing as it not only helps you convert current customers but also makes sure word of mouth is out in the market to help you get more prospects.

       

      But how do I do it?

      Actually, there’s no right answer to the question as human psychology is complex and so is building trust. But here’re something to help you build trust with your target audiences

      • Make sure your characters and demographics resonate with your target audience.
      • Write a storyline that fits with your audience’s daily lives.

      But Does it mean I’ll get tons of customers with my video?

      Let’s understand how to make sure it’s the case.

      2. Targeting Outreach helps Boost Conversions

      Understanding your audience to create content is the best way to engage customers long enough to make a decision.

       

      And getting customers effectively using videos requires you to not only get more prospects but with the right outreach strategy you can boost conversions as well.

       

      Once you create a video that connects with your brand and makes sure it reaches the right audience, most of your video campaign troubles are gone for good.

       

      But what if my audience is not interested in my offerings at the moment?

       

      Is my investment gone for good in that case?

      In that case, allow me to take you on a journey to understand Brand Recall!

      3. Creating Connection for better Brand Recall

      Connecting with people is never a waste of effort in the long term. At times investing your efforts and assets in achieving brand recall may feel like you’re hitting a dead end but it never is.

       

      What makes me so confident about it?

      Well, it’s a series of marketing insights and success stories over the years in my career. I’ve seen businesses become brands and brands become a synonym for the product with the power of brand recall. 

      It not only helps you stand out from the competition but at times makes sure you’re on the top of competition in all aspects of growth.

       

      So if you’re a long-term player in the market, you need to build connections and improve brand recall.

       

      But Don’t you think I’ve to invest a lot of money in doing so?

      Not Really! You can connect and build sharability as well

      4. Building brand connect for more Shareability

      Shareability refers to making sure you reach out to potential customers without making any direct efforts or paying huge amounts of money. 

      Sounds like a business dream?

       

      Maybe it was until Social Media came into existence but getting word of mouth out about your business in the market is now no longer complex.

       

      All you need to do is make sure your video campaign resonates with the current scenarios and also encourage your potential customers to share itself.

       

      But ain’t getting a moment like this is similar to finding a needle in a haystack?

       

      Not at all, check out this brilliant video by Cadbury which became a brilliant marketing campaign for years around Rakhi.  

      The video not only connected with the audience on an emotional level but became the best example to portray everything we discussed above. 

       

      So should we move forward with the video creation?
      Well, Let’s recall everything once! 

      Want to boost brand awareness using engaging video content and generate better marketing results?

      Final Words

      Videos are without a doubt the most effective content type when it comes to engaging audiences and improving business outreach but making sure to create a video that resonates with customer behavior is important to make sure the campaign performs exceptionally.

       

      So making sure to create content, target outreach, and build connection and trust is a brilliant way to make sure your video campaigns become a hit and you stand on top of the entire competition.

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