7 Exceptional Video Ideas for FinTech (With Examples)

Picture of Komal Chaturvedi
Komal Chaturvedi

Co-Founder & CEO, MotionGility

Fintech Video Ideas
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    Videos are an exceptionally popular format for content consumption across the web. The statement “Video Content Is The Most Widely Consumed Content Type Across the Internet” is no doubt a fact nowadays.

    And with rising competition across the web in the FinTech industry, making sure to include videos in the content marketing plan is no longer an exception whether you’re a startup, unicorn, or amongst Fortune 500. 

    But how do you decide what is the right content to publish and where?

    Well, I’ve no secret formula, but I went across the web and collected some brilliant insights on what’s working to plan this list of brilliant FinTech Videos across the web

    Interesting Fact

    A common decision made by 72 percent of marketers is to use explainer films and how-to videos to share information about the company’s goods

    These ideas FinTech businesses to get started with Video Marketing and create videos that not only grab the audience’s attention but also engage them long enough to make a decision.

    Want to learn more about video marketing on socials?

    Check Out:  Social Media Resources

    So Are You Ready To Create Your Own Secret Recipe Of Success?

    Let’s unfold these 7 brilliant video ideas for Fintech Startups to improve marketing goals

    1. Explainer Videos

    Explainer Videos are short videos that are made to give your target market information about your product, service, or brand. They help you in simplifying complicated concepts and engaging your audience in unique ways to persuade them to make a purchase.

    Explainer Videos are a perfect choice for FinTech startups to boost sales by using comprehensive content to create unique engagement campaigns. These videos help users relate to your brand and generate a need for your services or products in daily life.

    Portfolio | Financial Explainer

    Target Audience: Online Finance Developers
    Animation Style: MotionGraphics Animation
    Company: Portfolio Plus

    ICICI | Animated Educational Video for FinTech

    Target Audience: Banking Related Audience
    Animation Style: MotionGraphics Animation
    Company: ICICI Bank

    Animation Explainer for Cindicator

    Target Audience: Financial Analysts and Data Scientists
    Animation Style: High-End MotionGraphics Animation
    Company: Cindicator

    2. Brand Videos

    Brand Videos are business-oriented videos that help brands to share their core values with potential audiences. Unlike traditional videos, which can feel generic and uninspired, your brand video has the potential to really make a statement and leave a lasting impression.

    So don’t be afraid to invest in creating a high-quality brand video that truly captures the essence of your brand and sets you apart from the competition. 

    Brand videos are a great choice to begin your online video marketing journey. With the right messaging and approach, your brand video can help you build confidence, credibility, and trust with your target audience and ultimately drive more business your way.

    Corporate Promotional Video - Fintech Company

    Target Audience: Customers and stakeholders
    Animation Style: 2D Animation
    Company: X Tech Global Finance

    What is Paypal

    Target Audience: End Customers
    Animation Style: Line MotionGraphics
    Company: Paypal

    3. Animated Advertising

    Animated Advertising Videos are short videos created to get the word out about your brand and grab audiences’ attention. 


    They let you have the ability to craft a memorable and engaging message that showcases your brand’s offerings. Whether you’re looking to promote a new product or service, or simply want to raise awareness about your brand in general, these videos are a great way to get started.

    Animated Advertising is the best way for Financial Services to get the word out about your product and share all your services and products with the target audience. They’re a great tool for both local and global promotions via online advertising.


    Target Audience: TV Viewers
    Animation Style: MotionGraphics Animation
    Company: Skrill Money Transfer
    Industry: FinTech 

    Erste Christmas Ad

    Target Audience: Bank Customers
    Animation Style: Cartoon Animation
    Company: Erste Bank

    Barclays | Digital Safety | Public Wifi

    Target Audience: End Customers
    Animation Style: Character Animation
    Company: Barclays Bank 

    4. QnA Videos

    QnA Videos are videos created to answer queries generated by your audience across the web. It can be both live and pre-recorded sessions with questions collected from various sources across the web.

    Typically, they consist of social media live streams, survey responses, expert comments, and awareness films that respond to the most frequently asked questions about your brand, product, or industry.

    So they can finally get an answer to all the burning questions they’ve been waiting to ask for the past decade like “Why did the chicken cross the road?”

    QnA Videos are the best way to establish one’s business as an expert in a niche and stand out from the competition. With well-researched and precise answers, you can grab the attention of the right audience and establish an expertise in your niche.

    Future Proofing Innovation x Financial Services

    Target Audience: Stakeholders
    Animation Style: Mixed Media
    Company: Capgemini

    Why the Indian Financial Year Starts in April

    Target Audience: Users

    Animation Style: Educational MotionGraphics
    Company: HDFC Bank

    5. Brand Story-Telling

    Do you know what’s super important in Fintech to stand out from the cut-throat competition?
    Your brand!

    And what better way to get your fans excited than by telling them the story of how it all began?

    Opening your brand’s doors to your audience by allowing them to see all the behind-the-scenes happenings and watch the trust that they gain in your brand grow. In turn, this builds stronger relationships with your audience which will result in more sales and brand loyalty.

    FinTech Brand storytelling videos are a great fit for all startups and businesses trying to build an emotional connection with the target audience. A brilliant way to do so is by sharing relatable stories and emotional sentiments related to your brand vision.

    Story of A PayPal Merchant "The Leather Man"

    Target Audience: Paypal Merchants
    Animation Style: Live 
    Company: Paypal India

    6. Event Coverage Videos

    Event coverage videos are a great way to showcase your company’s culture and reach out to potential stakeholders by showcasing the brand values and team. This not only encourages potential talent to join you but also encourages potential customers to invest in your brand based on your company’s values.

    Event coverage videos are a great choice to kill two birds with one stone. These videos can be helpful for both the hiring and customer acquisition processes. 

    Razorpay FTX 2019

    Target Audience: Finance Enthusiasts
    Video Type: Event Highlights

    7. Interview Videos

    Interview videos are ones created with an industrial influencer or expert to answer the questions people are curious to know about their life or related to their contributions and achievements in the industry.

    In an interview video, the person mostly answers the questions people are curious to know about in a way that solves all audiences’ doubts

    Interview videos are a great way to connect with your audience on a personal level and answering their queries build trust and help you stand out from the competition.

    Sanjay Uppal and Steve Woo, on TheCube

    Target Audience: YouTube Streamers
    Company: Vmware

    With the right FinTech Video Idea you can achieve target goals upto 2x faster

    There are tons of strategies and inspirations available across the web to help you learn which is the right video content type for your upcoming campaigns. But if you’re really not sure what to do, just follow the age-old rule: If all else fails, just post a cute cat video!




    Anyway, marketing your FinTech product using videos sounds complicated until you have the right inspiration to begin your video journey. Thus, it is more essential now than ever before to choose the right videos in order to achieve your targeted marketing goals. 


    Well, there’s no way any content type can get you exceptional results overnight but with content efforts and the right timing you can achieve 2x growth for your fintech products using videos.

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