There’s no one-size-fits-all when it comes to ‘culture’.
And therefore, every organization has a different approach toward building and defining an environment that brings out the best in their team.
So if you look at the global brands around, you will notice a unique pattern of embracing their beliefs, processes, and shared values.
Picking a few from the best company culture videos, I’ve compiled a compilation that highlights those patterns and how their teams go about it.
Before you explore them, check out what company culture is and how it plays an integral role in any organization’s success.
What is Company Culture?
A company culture is an amalgamation of guiding principles, attitudes, ethics, and patterns that form an organization’s identity.
Broadly, it isn’t limited to workplace policies and focuses more on unifying a team for one concrete mission and vision aimed at future success.
Corporate culture videos become significant here as they allow brands to demonstrate their inner values and priorities.
With today’s 46% of applicants prioritizing a micro-managerial environment and creative workflow while looking for jobs, it’s evident that an organization’s culture plays an integral role in attracting the future workforce.
Well, check out the videos below for better understanding:
12 Best Company Culture Videos
1. What’s it like to work at Google?
At a company housing almost 180k employees, imagine the diversity level regarding past experiences, ideas, cultural & work values, etc.
This is exactly what Google’s culture video speaks about. The video demonstrates varied perspectives on how employees view Google and how much they love coming to work every day.
But more than that, the video echoes the significance of collective values shared amongst the team that aims to build excellent products for the world.
2. Bolt - Come Build With Us
Company culture isn’t about having a shiny infrastructure, table tennis tables, free snacks, and all those cool perks you hear about.
Instead, it’s more about how a team and its workflow functions. Well, Bolt’s company culture video presents a similar narrative highlighting how their organization operates beyond those fancy amenities.
As the video progresses, notice how skillfully they’ve integrated their core principles revolving around customer centricity, user lifecycle, accountability, etc., thus stressing Bolt’s work culture.
Want to know how brands are improving their brand awareness and reaching target audience ?
Check Out: 14 Corporate Video Examples + How to Create Them
3. Apple - Inclusion & Diversity
This is one of the best company culture videos you will ever come across.
With inclusivity at the core, Apple’s brand culture video is a perfect example of accommodating people from varied cultures, ideologies, choices, etc., into an ‘Open’ environment.
Featuring 68 employees from various departments, the video acts as an excellent visual model for promoting diversity across a culturally rich workplace that Apple stands for.
4. Life at Duolingo
When a company anticipates what an individual needs during his/her working hours, that’s where you have won at establishing a great company culture.
So far, this has been portrayed in Duolingo’s corporate culture video where the entire spotlight is not on the perks but – how seamlessly their team functions.
Reflected holistically in the video, the E-learning platform’s philosophy revolves around providing diverse education through language learning, all under a chill and transparent work culture.
5. Netflix Culture
From selling DVDs to producing award-winning shows and documentaries and dominating the OTT space, Netflix and its team have come a long way.
Recalling an event campaign, individuals from different departments talk about how they planned and pulled off a massive event after failing and re-engineering the process.
All in all, Netflix’s culture video stresses how their culture is driven by the principle of – Take Big Risks, Make Big Bets, and Learn From Those Failures to achieve success.
6. Amazon Culture
Surprisingly at Amazon, no one uses PowerPoint presentations. Llew Mason provides us with a deeper insight into the what and why of this unusual practice in their work culture video.
For them, discussion, clarity, and feedback matter the most for their internal decision-making and customers rather than fancy slides.
This shift in focusing on what’s necessary for building an efficient and results-driven workforce has brought Amazon long-term success.
7. Slack - Building Meaningful Workplaces
Well, this video is not fully about Slack’s internal working culture.
Instead, it’s a comprehensive take on how the internal communication tool is focused on building a medium that helps develop meaningful workplaces.
With Slack’s global director at the center, this culture video highlights the importance of key elements such as background setting, attitudes, perks, and everything necessary to build a thriving working environment.
8. Inside Nestle USA
Nestle’s slogan ‘Good Food, Good Life’ stands as a guiding principle for employees working across the globe.
Easily one of the best corporate culture videos in the FMCG category, Nestle’s video shows how a collaborative, global team is all you need to deliver great products to customers and consumers alike.
Not only does the corporate video feature its employees but also its wide range of products, thus highlighting the collective elements that shape the organization’s culture at large.
9. Dropbox
Launched 16 years ago, Dropbox revolutionized the cloud storage market by allowing individuals and enterprises to seamlessly share data with the world.
And through their animated product video, they’ve demonstrated the same values that drive them at work – Collaboration, Vision, and Creativity.
Produced in a 2.5D animation style, the video’s storyline encapsulates an appealing vibe and message that focuses on how creative ideas remain integral amongst the workforce.
10. The REI Co-Op
Another exciting example in the list of the best company culture videos, Rei Co-Op’s video sheds light on how no matter what, any day it’s the people who drive a brand to success.
Keeping friendship and love for nature as the central force in this animated video, the brand has creatively integrated visual storytelling to not only communicate a touching message but also invite attention toward its agenda.
This technique is often leveraged by brands while getting educational or cultural videos as it helps them establish relatability with the target audience.
11. Hubspot
The best business culture videos are the ones that have employees as the lead communicators, and not some fiction-based storytellers.
Well, only that helps you get your brand’s word out. And Hubspot has perfectly utilized this technique by showcasing what its team feels in a raw and precise manner.
Citing how they feel about their colleagues and the work environment, the video features authenticity, cross-team collaboration, and teamwork as the core pillars that make their work at Hubspot exciting.
12. MetLife
As an MNC helping millions of customers access a financially secure future, MetLife’s corporate culture video stresses the pillars of diversity, commitment, and a steady financial life for its customers.
The video features a few of its core team members and their approach toward building a confident and inspired working future for their team and the society at large.
Alongside, their campaign #AllTogetherPossible is also highlighted in the video that carries the brand’s vision – “united by purpose, guided by empathy and inspired by our unique backgrounds and perspectives.”
That's it!
Now that you’ve completed watching the best company culture videos, it’s time to reflect upon your brand’s culture video and strengthen your efforts.
These videos are an excellent inspiration for unifying your workforce for a shared vision and instilling more inclusive and collaborative work values for attaining success.
Want to know how at MotionGility we can help you create an animated brand video and get your brand’s word out?
A free 15-minute call is all you need. Schedule one here or fill out a quick contact form to get things going:)
