Marketing in 2024 is more focused on brand building and reputation than urging the audience to buy a product.
Based on a recent comment in an interview by Gary Vaynerchuk, focusing your efforts on brand building and marketing will help you save time while making a sale.
In the internet-based business era, gaining trust and engaging customers long enough to build a brand is hard. The major challenge corporates and Startups face in brand building is explaining the company’s entire vision in the audience’s attention span.
Worry no more, We have a perfect solution for every corporate need.
What is a Corporate Video?
Corporate videos are powerful tools for brand introduction, engaging stakeholders, and showcasing corporate vision.
They come in various forms, including animations and live-action, catering to diverse audiences and budget considerations.
14 Most Watched Corporate Video Examples
1. Spotify Premium
Spotify introduced itself as a part of consumers’ lives and introduced its premium service to the company.
The video uses a great combination of animations, colors, and cartoons with incredible visuals to portray Spotify as a relaxing necessity.
The transitions took us to various places and the message introduced us to a premium offer in collaboration with Hulu.
This makes it one of the most memorable creative corporate videos of all time.
2. ETSI Corporate Video
The ETSI Corporate Video uses exciting music, soothing voices, and real-life stock footage and videos.
Each element in this video narrates a story and displays innovation in VR using motion graphics. The script, animation, transitions, music, SFX, Voiceover, and graphics are powerful to engage and impact.
The video is a fine example for brands looking to introduce enterprises and large companies with powerful visions, R&D, and innovations.
Confused which animation style to choose for your brand’s corporate video?
Check out: 8 Best Animation Styles Brands Love For Their Videos
3. Coca-Cola
The Coca-Cola Company introduced its products and placed the company as a part of consumers’ daily life by combining footage of all ages of people using one or another drink by Coca-Cola as refreshment.
This company video combines visuals from across the world with incredible motion typographical transitions.
The video progresses to show the history of the brand and the production process. Slowly transitioning to sharing the vision of modern innovation using AR elements and social campaigns run by the company.
4. Blockdaemon Overview
Blockdaemon, a Blockchain Node asset company introduced itself to the world as an online revolution in hosting and managing Block Nodes to launch and manage your blockchain or NFT elements.
They introduced the company to the world using a walkthrough video sharing the entire purpose of the company using an animated explainer Video.
This example is just a simplistic video that uses vibrant colors and music to explain the entire Company’s products using minimal transitions and UI visuals sharing the entire product walkthrough of the website.
5. Convergent
This video is one of the best examples of a corporate explainer video combined with incredible voiceover and layovers of infographics to promote the digital solutions that the company provides.
Convergent is a prominent Irish company providing digital transformation solutions through converging processes, people, and information.
The video showcases how data and technology work together and presents its elements with infographics. It looks like a traditional video for a corporate website.
The company has published the video on the homepage to educate the customers.
Want crisp tips to help kickstart your corporate video process?
Check out: 12 Tips to create your next corporate video
6. Why Starbucks Blend Coffee?
When it comes to Animated Corporate Videos Starbucks is a brand we couldn’t neglect. Starbucks introduced various facilities and products to the world using animated videos.
This video took us to the roots of Starbucks Coffee and tried to make us understand why they use traditional blending methods and use coffee as a seed blend instead of pre-made powder.
The entire vision was displayed by the company in this incredible corporate video in less than a minute.
7. 360 Property Group
This video is a great example of a production video created with a high-quality professional camera and professional cinematographers and editors. The voiceover uses a strong engaging voice to share 360 Property Group’s vision and methodology.
The video shows everything from vision to work culture to profit metrics on-screen ending with an animated logo of partners and firm.
The video managed to share all these in less than 2 minutes, which makes it one of the best corporate videos ever.
8. GE
Unlike its competitors, GE uses an animated timeline infographics video that starts with the history and achievements of the corporation.
The video progresses to share the corporation’s vision using the future numbers in the timeline.
GE introduced the new CNC Cutting 3D Printing mass production and portrayed itself as an American dream in terms of creating jobs and training employees.
9. We are Bolt
This is one of the best corporate company video examples you would ever come across.
Bolt’s brand video features an exciting and energetic background tone with the video’s central plot revolving around 3 key pointers: Who, What, and Why.
But the most vital part is their approach while producing the video. This proper corporate style effectively highlights the company’s story and persuades viewers to explore its website.
Planning to create a video strategy to reach your target audiences better?
Check out: Corporate Video Marketing Strategy To Get You Started in 2024
10. Intel
Intel’s brand video embraces its vision: “If it is smart and connected, it is best with Intel”.
By integrating kinetic typography and multimedia animation style, their corporate company video motivates viewers to create something meaningful and timeless.
In the end, the tech giant subtly plugs their USP by highlighting how you just need a solid idea and Intel’s software support to fly high!
11. Ogilvy's 75th Anniversary
Ogilvy celebrated its 75th Anniversary and shared an inspirational corporate marketing video to showcase their brand and creative innovation in advertising.
The video briefly highlights Ogilvy’s creative pillars including its founder David Ogilvy, their advertising work, journey, etc., using footage, visuals, numbers, etc.
Ogilvy’s video beautifully captures what the brand stands for and how it empowers its clients to reach their target audiences using its creative abilities translated into commercials.
12. The Story of Netflix
Netflix’s video is a prime example of how you can share your brand journey creatively by producing a fusion of an excellent video script, footage, graphics, sound effects, etc.
From selling film DVDs to entertaining the entire world through streaming movies, shows, documentaries, etc., the media giant has united the world on its platform.
But more importantly, this inspirational corporate video briefly touches upon Netflix’s most viewed shows and web series, thus reinforcing its branding and tagline – “Watch what you want, when you want”.
13. Unilever
To promote sustainability through their brands and products, Unilever launched a stop-motion video illustrating the importance of a sustainable future.
To summarize, the video stresses the initiatives and programs the company is undertaking in line with its respective products to build a safe and accessible future for everyone.
From the creative front, it’s not often brands prefer such a video animation style for corporate videos. Still, here in Unilever’s case, it offers an insightful and engaging perspective for the viewers.
14. Ruiten Foodpack
Corporate videos prove effective only when they creatively capture the essence of a brand’s story, journey, or any topic they intend to convey.
And Ruiten’s video exactly does that. It comprehensively throws light on the brand’s key strengths and offerings alongside complementing them with relevant footage.
Not to forget, the video’s script plays a key role here in bringing together the visuals and transforming them into an engaging visual experience for the viewers.
Why Modern Brands are Producing Corporate Videos
The power of animated videos can be more realized from the fact that today’s marketers believe integrating corporate videos in digital campaigns can fetch qualified leads by up to 66%.
You might ask – What’s the real agenda behind brands brands driving toward corporate video production?
Well, nothing better than an appealing video that acts as your brand’s official 24/7 digital spokesperson…
1. Reinforces Brand Awareness
A strong customer base is built on multiple factors such as brand loyalty and how much they’re aware of your products and organization as a whole.
It’s all about the identity in the minds of your target audience and at what level their user experience stands.
To enforce and reinforce this emotion, top brands such as HDFC, SAP, Microsoft, ITC, etc., have resorted to getting corporate videos produced to amplify their brand story.
More importantly, animated videos help top brands associate and stick their vision and story in the target audiences’ minds forever.
Here’s how HDFC & RBL Bank made use of a corporate video to reinforce brand awareness:
2. Strengthens Customer Trust
Producing corporate videos is not only about getting videos created about a brand story or a product’s journey.
Sometimes, they’re also used as an instrument to strengthen customer’s trust through testimonial videos.
Since these videos feature real customers/clients speaking about their experiences about their user journey with the brand or product, it instills a sense of belief and humanizes the brand.
Here’s how Zoom used a testimonial video in a corporate tone with the review they received from Hubspot:
3. Demonstrates Brand Expertise
In this competitive market, brand managers can leverage corporate videos and establish credibility by promoting themselves as market leaders.
This is because – Through videos, a brand can showcase its industry expertise and how they’re offering efficient and results-driven services or products to the target market.
Now doing so would establish them as a thought leader in their domain and by being vocal, brands can position themselves as an experienced and industry-approved service provider.
Through brand storytelling, brands can grab and retain their customers’ attention and craft an image of a leader in the competitive market.
How to Create Corporate Videos - 5 Quick Tips
Want to check out how an award-winning video production process looks like?
Check out: MotionGility’s Video Production Process
1. Research & Scripting
![14 best corporate video examples + tips to create them [2024 updated]](https://motiongility.com/wp-content/uploads/2023/06/Scripting-3.png "14 Best Corporate Video Examples + Tips To Create Them [2024 Updated]")
Identify the purpose of your video. Before you begin writing or getting the script written, answer these questions:
- What will the video talk about?
- Who is the target audience?
- What action do you want your viewers to take after watching it?
The idea here should be to form a storyline that keeps your viewers hooked. Identifying your target audience will help you create statements and arguments
2. Prepare a Storyboard
A storyboard is a blueprint of your corporate video that contains multiple sketches and details about the elements to be showcased in the video.
The purpose of creating a storyboard is to get a bird’s eye view of how the entire video will flow.
Creating one will help you better communicate your video’s key agenda to visualizers, illustrators, editors [live shoot], or animators [animated].
3. Shoot the Video
Once the blueprint is ready, it’s time for the most important element.
While shooting the video, focus on angles, character positioning, transitions, and capturing.
Corporate videos are generally expected to be raw, straightforward, and empathizing.
Therefore, to make your video look appealing and actionable, the essence must be communicated and captured perfectly.
4. Add VoiceOver & Edit the Video
If you plan to showcase a visuals-only video, choose a background voiceover that suits your corporate video’s narrative.
Usually, artists with energetic and emotionally high voices are preferred for such videos.
While editing, remember to integrate transitions into your video. Doing so will help add smoothness and improve the viewing experience. Also, do not forget to add subtitles for better communication.
Conclusion
Corporate Videos are the best way to build a brand and enhance your marketing strategy. These videos help you generate revenue and act as a direct part of the sales funnel.
Frequently Asked Questions
Q1: How long should a corporate video be?
The ideal video length depends on the message communicated to the target audience, the strategy, and the preferred platform.
Usually, corporate videos created to showcase a company’s vision, promote services through animated videos, or raise awareness around a topic vary between 60-90 seconds.
If training employees through a comprehensive demo video is the case, the length varies between 120-150 seconds.
Q2: What is the difference between corporate video and commercial video?
Corporate videos are videos that are more focused on explaining a company’s vision, story, or product. Their length could be either 60, 90, or even 120 seconds.
Whereas, commercial videos are short videos not more than 30-45 seconds in length. Here, the agenda is to persuade viewers to take quick action, i.e., it could be opting for a demo, downloading an e-book, purchasing the product, subscribing for a free trial, etc
Q3: How to make an engaging corporate video?
Corporate videos are usually intended to target B2B audiences, however not always as it depends on a brand’s requirements.
Having said that, the key elements to make any corporate video engaging are: Storytelling, Purpose, Clarity, and Crispness.
