Marketing in 2022 is more focused on Brand Building and Reputation that urging the audience to buy a product. Based on a recent comment in an interview by Gary Vaynerchuk, Focusing your efforts on Brand Building and Marketing will help you save time while making a Sale.
In the era of Internet-based business, it’s hard to gain trust and engage customers long enough to build a brand. The major challenge faced by corporates and Startups in brand building is explaining the entire vision of the company in the attention span of the audience.
Worry No More, We have a perfect solution for every corporate need.
Corporate Videos!
A corporate video is any non-advertisement video content created for or commissioned by a business, corporate, company, or organization created with the purpose of introducing the brand to the audience.
They can be produced as videos, Animations, or a combination of both and are combined with voice, music, or both to introduce your company to Employees, Stakeholders, Investors, and consumers.
Corporate Videos are an interesting way to communicate with your users as they add depth to your story and help users to trust your brand.
Corporate video production can be done with both, A Camera Crew or a team of Animators depending on your budget, goals, and target audience but Animated corporate videos are proven to be 17% more effective amongst Generation Z users of the Internet.
With no actors to manage and animation resources available on the internet, Animated Corporate videos are not only easy on the pocket but are also eye catchy and engaging.
Let’s check out these amazing Corporate Video Examples and plan your next Corporate Video
8 Award Winning Corporate Video Examples
1. Spotify Premium
| Animation Style | 2D Animation |
|---|
The video animation portrays the daily life of the majority of employees and helps them visualize the product as a part of routine relaxation.
Spotify introduced itself as a part of consumers’ life and introduced its premium service to the company.
The Video used a great combination of animations, colors, and cartoons with incredible visuals to portray Spotify as a relaxing necessity.
The transitions took us to various places and the message introduced us to a premium offer in collaboration with Hulu.
This made it one of the most memorable corporate videos of all times
2. ETSI Corporate Video
| Animation Style | Live Action |
|---|
The ETSI Corporate Video uses exciting music, soothing voices, and real-life stock footage and videos.
Each element in this video narrates a story and displays innovation in VR using Motion Graphics Elements. The script, Animation, Transition, Music, Sound Effects, Voiceover, and Graphics are powerful to engage and impact.
The video is a great corporate video choice to introduce enterprises and large companies with powerful visions, RnD, and Innovations.
Here are some corporate animation styles to inspire your next video
Check Out: Corporate Animation styles
3. Coca-Cola
| Animation Style | Motion Graphics |
|---|
The Coca-Cola Company introduced its products and placed the company as a part of consumers’ daily life by combining footage of all ages of people using one or another drink by Coca-Cola as refreshment.
This company video combines visuals from across the world with incredible motion typographical transitions.
The video progresses to show the history of the brand and the production process. Slowly transitioning to sharing the vision of modern innovation using AR elements and social campaigns run by the company.
4. Blockdaemon Overview
| Animation Style | Motion Graphics |
|---|
Blockdaemon, a Blockchain Node asset company introduced itself to the world as an online revolution in hosting and managing Block Nodes to launch and manage your blockchain or NFT elements.
They introduced the company to the world using a walkthrough video sharing the entire purpose of the company using an animated explainer Video.
This example is just a simplistic video that uses vibrant colors and music to explain the entire Company products using minimal transitions and UI visuals sharing the entire product walkthrough of the website.
5. Convergent
| Animation Style | Live Action |
|---|
This video is one of the best examples of a corporate explainer video combined with incredible voiceover and layovers of infographics to promote the digital solutions that the company provides.
Convergent is a prominent Irish company providing digital transformation solutions through converging processes, people, and information.
The video showcases how data and technology work together and presents its elements with infographics. It looks like a traditional video for a corporate website.
The company has published the video on the homepage to educate the customers.
6. Why Starbucks Blend Coffee?
| Animation Style | 2D Animation |
|---|
When it comes to Animated Corporate Videos Starbucks is a brand we couldn’t neglect. Starbucks introduced various facilities and products to the world using animated videos.
This video took us to the roots of Starbucks Coffee and tried to make us understand why they use traditional blending methods and use coffee as a seed blend instead of pre-made powder.
The entire vision was displayed by the company in this incredible corporate video in less than a minute.
7. 360 Property Group
| Animation Style | Live Action |
|---|
This video is a great example of a production video created with a high-quality professional camera and professional cinematographers and editors. The voiceover uses a strong engaging voice to share 360 Property Group’s vision and methodology.
The video shows everything from vision to work culture to profit metrics on-screen ending with an animated logo of partners and firm.
The video managed to share all these in less than 2 minutes, which makes it one of the best corporate videos ever.
8. GE
| Animation Style | 2D Animation |
|---|
Unlike its competitors, GE used an Animated Timeline Infographic Video that starts with the history and achievements of the corporate.
The video progresses to share the vision of the corporate using the future numbers in the timeline.
GE introduced the new CNC Cutting 3D Printing mass production and portrayed itself as an American dream in terms of Creating Jobs and Training Employees.
Why Does These Videos Work?
- Engage all generations of viewers
- Simplify complex Visions Using Fun Animations or Motion Typography
- Corporate videos work on all paid and Social Channels
- Help Companies build a Brand Reputation across the Globe.
