Explain New Technologies and Ideas Using Animated Videos

Komal Chaturvedi
Komal Chaturvedi

Co-Founder & CEO, MotionGility

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    There are approximately 1.35 million tech startups worldwide. Technology is expanding like no one could have imagined before, it is probably surpassing all human expectations.

     

    With each passing day, technological advancements are made in various domains. Whether we talk about the innovations in artificial intelligence or the emergence of blockchain and NFTs.

     

    While technological breakthroughs bring certain remarkable benefits, they also come with challenges.

     

    One of the major challenges is to make people familiar with the latest technology.

     

    How to overcome these challenges? I’m sure you’ve guessed it by now.

    Of course, it’s Animated Videos!

     

    Let’s delve into the topic on how you can express new technology using animated videos

    Importance of Animated Videos in Technology

    If we talk about technology, it comes along with some level of complexity and challenges. It becomes more difficult for less tech-savvy people to understand it.

     

    Animated video can help here by illustrating technological concepts and applications. These videos can break down tricky ideas into relatable content and make technology more accessible to a wider audience.

     

    Whether you want to introduce your new software in the market or explain the features and benefits of your new tech product, these videos have the ability to present any technical software in a clear and concise way.

     

    Not only that, but animated videos can also help you in your marketing campaigns.

     

    In recent times, marketers have stated that using animated videos in their marketing strategy has been their best decision yet.

     

    78 percent of marketers are also planning to invest in video marketing in the coming years. 

     

    Leveraging videos in the marketing strategy helps in effectively communicating technological innovations. Videos also help people gain a deeper understanding and appreciation for the revolutionary impact of technology.

     

    Well, there are several areas where new technologies are experiencing major advancements.

     

    Let’s understand how you can effectively make use of animated videos in these areas.

    Want help to Create Videos that can make your Tech Products Easy to Comprehend?

    1. Cloud-based software

    Cloud-based software are the applications and services delivered over the internet and hosted by a third-party provider.

     

    Users find it difficult to understand the true potential of this software as they are not fully aware of the product or services it offers.

     

    Animated videos help in understanding these software by presenting its features, benefits, and functions in a visually appealing way.

     

    Software providers can effectively educate and onboard users by using these videos. Animated videos make the learning process more enjoyable and impactful.

    Portfolio+ - Animated Cloud Walkthrough Video

    Target Audience: Bank Executives, Developers

    Video Type:FinTech Explainer Video

    Industry: FinTech

    2. IoT & Home Automation

    The Internet of Things (IoT) is a network of devices connected across the web.

     

    This help to communicate and share data via the Internet and we talk about home automation, which is the integration of IoT devices.

     

    How to ensure that all your smart devices are compatible and inter-operating with each other? Many users find it difficult to function and set up these IoT devices.

     

    Animated videos for IoT & Automation can help in showcasing the step-by-step instructions of the installation process.

     

    Here videos can be a great way of educating and inspiring viewers. These videos can help in the visual representation of the home automation services which will attract the users and help them to understand the services better.

    Samsung - Live Action Explainer Video

    Target Audience: General Audience

    Video Type: Live Product Demo Explainer Video

    Industry: Electronics

    3. Blockchain

    Blockchain technology is a decentralized digital ledger that securely records and verifies transactions across several computers or nodes.

     

    It is relatively new and a little complicated to understand which leads to a lack of understanding and awareness. 

     

    In this scenario, animated videos are an excellent tool for explaining the concepts and their mechanisms in a visually engaging manner.

     

    These videos have the potential to engage the viewers and retain their attention which helps blockchain industries to reach a wider group of audience.

    DAO Network - Animated Blockchain Explainer Video

    Target Audience: Cryptocurrency and Blockchain Enthusiasts, Investors

    Video Type: Animated Explainer Video

    Industry: Blockchain

    4. Metaverse

    The metaverse is a new multidimensional digital world that makes use of virtual reality, augmented reality, and other modern internet and semiconductor technology to provide individuals with real personal and professional experiences online.

     

    As the metaverse evolves, new users need guidance on how to navigate and interact within this virtual space.

     

    Here animated videos serve as an instructional tool by providing step-by-step guidance and demonstrating the various features and functionalities of the metaverse. 

     

    These videos help individuals and organizations envision the possibilities and benefits of the metaverse by presenting their use cases in an appealing style.

    Nike Football - 3D Animated Video

    Target Audience: Generic

    Video Type: 3d Animation

    Industry: Metaverse

    Want to know what impact does the virtual world has on the animation industry?

    Check out : The Impact of Virtual Worlds on the Animation Industry

    5. Energy and Sustainability

    As technology is evolving, it is also having a great impact on energy and sustainable resources.

     

    Many people are still unaware of the wonders that energy and sustainable technology do to our environment.

     

    Animated videos are a great source to explain the workings of sustainable technologies in an easily understandable manner.

     

    When making purchasing decisions, more than 55% of B2B Energy Retailers choose video content over any other format.

     

    Hence, animated videos for the energy industry can effectively use to bring awareness among the people about the latest and upgraded sustainable resources that are being innovated to protect our environment.

    Mercados JouleOS - Animated SaaS Video

    Target Audience: Generic

    Video Type: Live+Animated Product Demo Explainer Video

    Industry: Energy

    6. Advertising & Marketing Technologies

    Automation and Artificial Intelligence have completely changed the scenario of the marketing and advertising industry.

     

    It enables marketers to track, analyze, and optimize marketing campaigns to customers in real time.

     

    Advertising animated videos help in explaining these marketing advancements which make people more familiar with the constant changes happening all around.

     

    Thanks to their shareability, animated videos can be shared with a wide range of audiences through websites and social media channels.

     

    It can ultimately lead to creating awareness among more marketers to understand the latest advancements in no time.

    Hubspot Marketing - Animated Martech Video

    Target Audience: Marketers

    Video Type: Animated Advertising Video

    Industry: MarTech

    Conclusion

    Choosing video animations can never turn out to be a bad decision for understanding any level of technology.

     

    Animated videos can solve the complexity and difficulty of every product or service in an easy-to-understand and engaging manner.

     

    To introduce your new technology to the world, you should always choose to create an animated video, as these videos can raise awareness of your product much faster than you might expect.

     

    Embrace this exciting form of visual expression and unleash the potential of animated videos to encourage the adoption of new technology.

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