7 Best Explainer Video Animation Software For Your Next Video In 2023

Komal Kokate
Komal Kokate

Co-Founder & CEO, MotionGility

Explainer Video animation Software

Your explainer video needs an adrenaline rush from the best-animated video software available in the market.

 

Enterprises worldwide using animated explainer videos have witnessed a massive jump in user engagement, web traffic, and business revenues.

This can be achieved if you have the right animation video software by your side. 

 

Considering the appealing user interface, solid animation, and motion graphics functionality offered by various software, your video’s success can be promisingly ensured. 

 

People love watching short videos. However, a lot goes behind producing and converting them into appealing content pieces.

7 Best Explainer Video Animation Software That You Must Consider

1) Doodly - 2D Animation Software

Doodly is one of the first choices when it comes to creating engaging whiteboard videos.

 

This video software offers users different boards to create videos and pick elements such as whiteboard, green board, and glass board.

 

The software is interactively designed to help users create a video by simply dragging and dropping elements as per different frames.

 

Also, Doodly offers users a ton of explainer video templates to choose from. Users can pick the relevant template as per their video requirements and start animating:)

Key Features

  • Huge collection of images, sound files, and elements to choose from.
  • Freedom to choose different characters and props as per the need.
  • Smooth import of images for animation videos using Doodly’s Smart Draw Technology

Pros

  • 30-day Trial available.
  • Compatible with both Windows & Mac OS.
  • Decent customer support to help you get started.
  • Quick & easy interface suitable for beginners as well as professionals.

Cons

  • No choice of a Free Plan. 
  • Limited character, prop, and scene choices are available in the basic plan.
  • Condensed image library.

Pricing

  • Monthly – $39 Standard & $69 Enterprise
  • Yearly – $20 per month Standard & $40 per month Enterprise

Who Should Use?

Doodly can be a good choice for creating basic whiteboards and other explainer video types by bloggers, small businesses, and illustration artists.

2) RenderForest - Free Whiteboard Animation Software

RenderForest is an amazing option for creating animated logos and attractive explainer videos. 

 

The software offers plenty of design elements, media templates, image assets, plain logos, etc., for the users to unlock their creative abilities.

 

With RenderForest, a large number of video types can be produced. These include educational and corporate presentations, quick product demos, promotional scenes, etc.

Key Features

  • All your video design solutions are provided under one roof.
  • Choose from appealing pre-ready elements for logos, mockups, presentations, etc.
  • Plenty of themes and templates to save your research time.

Pros

  • A Free-Forever Plan.
  • Features like Autosave and Slide design provide an amazing user experience and ease the video production process.
  • 4K HD templates provide your video with a cinematic experience.
  • A fair level of customization is available.

Cons

  • Only 500MB of storage is available in the Free Plan.
  • The rendering process is lengthy.

Pricing

  • Lite: $6.99/Month-billed Annually
  • Pro: $9.99/Month-billed Annually

Who Should Use?

Renderforest can be an excellent option for freelancers and students wanting to create quick and engaging explainer videos.

3) Vyond - 3D Animation Software

Vyond is one of the top explainer video makers, well-known for its captivating video results and graphics-related features.

 

The software allows users to fully customize their doodle-based video characters and complement them with engaging graphics and props available.

 

Additionally, the tool provides interactive backgrounds and animated objects to help you get started quickly.

Key Features

  • Library provides ready-to-use media assets for animation.
  • Allows customization of expressions, skin types, outfits, and movements.
  • Variety of text boxes, logos, music and sound effects, etc., available.

Pros

  • Free-14 day Trial Plan.
  • Allows easy syncing of the narrator’s voice to animated characters.
  • Adding different camera angles is supported to enhance the video experience.
  • Great product to produce professional animated videos for beginners.

Cons

  • Cloud-based infrastructure slows down the production process sometimes.
  • Difficult to manage multiple character expressions and movements.
  • Lacks customization feature for rotating 3D objects.

Pricing

  • Essential: $49 billed Monthly & $25 per month billed Yearly
  • Premium: $89 billed Monthly & $54 per month billed Yearly 
  • Professional: $159 billed Monthly & $83 per month billed Yearly

Who Should Use?

Vyond can be an excellent option for multiple business types ranging from small enterprises to multi-national companies.

Want help creating amazing video characters that resonate with your users and improve their viewing experience?

4) Wondershare Filmora - 2D & 3D Animation Software

Filmora boasts as one of the best video editing software in the global market. 

 

Rated as the best software to get started in the world of video editing, Filmora offers a simple and user-friendly UI design. 

 

It also allows users to make use of green screen-based animations and transitional elements. One of the fascinating attributes of Filmora is its ability to edit and render a 4K quality video without the pain of a drop in quality and smoothness.

Key Features

  • Variety of animation templates for all types of videos.
  • Powerful editor to edit, streamline effects, and add transitions.
  • Export functionalities to help users render and download videos.

Pros

  • Intuitive platform design and easy navigation.
  • Allows downloading of Premium Video Effects package for free.
  • Super easy for newbies to begin and learn basic video editing processes.

Cons


  • Requires decent system configuration for optimum performance.
  • Removal of the watermark is not possible in the Free plan.
  • Expensive for beginner-level professionals and Youtubers.

Pricing

  • Individuals: $19.99 billed Monthly & $49.99 per month billed Yearly
  • For Teams: $155.88 billed per month Yearly 

Who Should Use?

Filmora is majorly used by content creators and large organizations for their internal and external communication requirements.

5) Animaker - Cloud-based Animation Software

Animaker is another wonderful addition to the list of productive explainer video animation software. With its efficient drag-and-drop functionality, users can create videos with minimal effort.

 

Moreover, the voiceover feature provided by Animaker allows users to add engaging voiceovers to their videos.

 

The platform has helped over 15M professionals and organizations worldwide create enticing videos.

Key Features

  • Over 120 types of animations available for explainer videos.
  • Allows device-based resizing of videos for a dedicated user experience.

Pros

  • Preferable platform to create whiteboard animation videos.
  • Huge library of stock photos and videos to integrate into your explainer video.
  • Best tool for professionals belonging to non-design/art fields.

Cons

  • Free plan available with limited availability of downloads, video length, and storage.
  • Fairly expensive for beginners and small-scale businesses.

Pricing

  • Basic: $20 billed Monthly & $10 per month billed Yearly
  • Starter: $35 billed Monthly & $19 per month billed Yearly 

Who Should Use?

Animaker can be used by small & medium scale businesses for basic marketing needs.

Are you struggling to create an explainer video for your business?

6) Powtoon

Powtoon is one of the leading video creation platforms used by 96% of all Fortune 500 companies.

 

The platform helps users create efficient presentations, catchy introductions, and a variety of social media videos through its vast library of images, graphics, soundtracks, etc.

 

This tool empowers enterprises to create explainer videos that are stunning and visually rich, thus helping them attain their marketing goals.

Key Features

  • Availability of presentation templates and access to Storyblocks.
  • Allows integration of videos to major social media publishing platforms.

Pros

  • Smooth interface makes it easy to add all the elements and animate them.
  • Color palettes and designs are industry-friendly.
  • Doesn’t require the user to be technically sound.

Cons

  • Many users may find the editing process a bit confusing.
  • Limited variety of templates and images to choose from.
  • Requires too much time to upload images and videos to the timeline.

Pricing

  • Lite: $30 billed Monthly & $10 per month billed Yearly
  • Professional: $182 billed Monthly & $60 per month billed Yearly

Who Should Use?

Powtoon can be used by medium and large-scale businesses for basic and advanced marketing needs.

7) Invideo

The last tool on our list is Invideo, a super-quick and easy-to-use video editing software. Invideo is loved by its users due to its rich stock footage and image library.

 

With a complete video customization feature available, users can smoothly add screen transitions, emojis, and characters to make their explainer videos more interesting for viewers to watch and enjoy.

Key Features

  • Built-in text-to-video generator to convert blog posts into videos.
  • Quick templates to create social media-related video content.
  • Many video addon elements to enhance the quality of the video.

Pros

  • Brilliant interface with tons of media asset options to choose from.
  • Color palettes and designs are industry-friendly.
  • Efficient customer support system to address queries.

Cons

  • For longer videos, rendering eats up a lot of time.
  • Absence of categorization of uploaded media makes it difficult to manage.
  • Feature of saving files in dedicated folders for future reference is unavailable

Pricing

  • Business: $30 billed Monthly & $15 per month billed Yearly
  • Unlimited: $60 billed Monthly & $30 per month billed Yearly 

Who Should Use?

Invideo can be used by individuals, personal branding experts, influencers, and small businesses.

Connect With Our Video Marketing Experts Today And Get The Work On Your Dream Explainer Video Started!

How to create an engaging explainer video?

Well-known explainer videos have a few things in common. They include a quick and concise summary of the product or service, an engaging video script, rich visuals, appealing motion graphics, and a realistic and actionable promise to solve users’ problems.

 

The above-mentioned points if kept in mind, will effectively help you come up with an animated video that brings you measurable and excellent results.

 

As an award-winning explainer video company, we have successfully delivered actionable videos for hundreds of our global clients.

If you want us to create an animated video for your business that promises you user conversions and brand identity, we would love to create a video for you.

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