In a chaotic marketing environment with low attention spans and many brands to compete against, how do you overcome these obstacles? Considering the rise in new technologies and innovative marketing tools, the demand for interactive material that grabs the audience’s attention quickly has subsequently shot up.
However, with the emergence of mixed media videos, marketers and business owners have now got themselves a medium that promises them enhanced brand visibility and better conversion chances. Built on a creativity-infused model, these mixed media videos are produced by blending a variety of animation styles that finally take up the shape of an animated video.
But certainly, there have to be many reasons why they’re so useful and loved by modern marketers. Let’s discuss the ‘why’ behind it.
Reasons Why Mixed Media Videos Work So Well
From consulting to FMCG and natural resources to Tech, many industries are leveraging the power of mixed media videos to enhance their brand communication.
Given how marketing strategies and preferences are evolving rapidly, it has become imperative for brands to keep themselves updated with effective tools that can help them reach their target audience effectively.
Here are 4 reasons explaining more on the same:
1. Boosts social media engagement
A fusion of multiple elements, such as motion graphics, text, footage, cutouts, etc., forms the heart of mixed media videos. This combination of engaging elements results in a dynamic piece of animation, allowing brands to grab the audience’s attention more efficiently as compared to traditional social media videos.
Mixed media videos become versatile for sharing on multiple social media platforms, thereby boosting social engagement, shareability, and also traffic on the brand’s website.
In turn, the social signals generated via engagement on these multimedia videos also amplify the reach of a brand’s social media campaign, thus exposing the brand’s visibility to a larger audience set.
2. Increases information retention
Here’s a mixed media animation example – Notice how the mixture of visual and sound elements helps the brand showcase its journey and increase the information retention levels of its target audience.
Each element in this mixed media video is synced in a manner that hooks the viewers’ attention till the video’s completion, encouraging them to visit the website in the end. Now this has a lot to do with how these videos smooth the viewers’s experience in remembering the content presented to them via multi-format visuals.
As a result, marketers get an opportunity to leverage their presence and convey complex topics, demonstrate products/services, and even make key public announcements efficiently.
3. Beats Low Attention spans
Today’s marketing scenario requires brands to cut across the fluff and communicate their message quickly.
This is exactly when mixed media videos help brands bypass their viewers’ short attention spans, and allow the rapid delivery of information.
What’s more interesting is that by integrating these videos into campaigns, marketers can confidently create long-form content because they now have the backing of mixed visuals.
4. Improves conveyance of Complex Information
One of the key issues faced by modern brands today is the inability to successfully communicate their complex product features to the target customers.
For the audience, the only thing that matters is how efficiently using a particular brand’s product can solve their problems.
So here, marketers can use the combination of animation and narration using mixed media videos to break down technical concepts into digestible elements for better comprehension and clarification.
Accordingly, this engaging breakdown of information will help them grab the key points and understand the product/platform’s value proposition.
How to create Mixed Media Videos?
As creative as it can get, creating mixed media videos is certainly an activity you would enjoy doing yourself. But it’s always better to get them created by an experienced animation company for excellent & satisfactory results.
Here’s the video production process that goes into the picture:
1. Scriptwriting
As every process would kickstart, the first stage after initial research has been done, belongs to the video’s script. This involves a careful scan of all the brand’s key points, the USP that needs to be communicated, and the action that a brand wants its video viewers to take.
All of this then takes the shape of actionable statements compiled together to form a script.
2. Materials Gathering
As discussed the inclusion of multiple animation styles is involved in the creation of a mixed media video above, this stage involves the finalization of the styles to be used and the items to be showcased.
For instance: If footage or paper cut-outs are to be used, those items will be brought into the software for quick compilation where additional illustrations will take place, followed by the animation stage.
3. Voiceover
Quickly, before moving to the last step, the voiceover of the video will be recorded as per the brand’s requirements. This is an important step considering the impact of the narrator’s voice on the overall video’s tone and approach.
4. Animation
This is where all those elements come to life! Animation involves adding sequential motion to still pictures, characters, and sound effects for an enhanced visual experience.
Conclusion
Ever since visual content in the face of mixed media videos has gained momentum, brand owners and marketers have shifted to using them to their maximum advantage. Given how the current digital landscape is advancing rapidly, it’s time you leverage its power and improve your users’ experience.
So if you’re a brand wanting to create an effective video and looking for an award-winning animated video company that houses mixed media animation artists, contact us today! Or book a Free 15-minute Strategy Call with our video marketing expert, and let’s begin your video production journey together.
