Content across the internet is being consumed widely in form of videos. It won’t be wrong to state, ‘Video Content Is The Most Widely Consumed Content Type Across the Internet’.
Thus, It is now mandatory for businesses to dive into Video Content creation to reach their target audience. But unfortunately, there’s no secret formula to achieving success with videos.
So how do you decide what is the right content to publish on your video channels?
Well, I’ve no secret formula, but I did compile a list of YouTube Video Ideas(With Examples) To Boost Your Digital Marketing Campaign In 2023.
Interesting Fact
88 percent of marketers have found that the ROI of video marketing campaigns is better than satisfactory
These ideas will help your business to get started with YouTube and create videos that not only grab the audience’s attention but also engage them long enough to make a decision.
If You’re not sure how to begin working on the YouTube platform
Check Out: The Utimate YouTube Guide
So Are You Ready To Create Your Own Secret Recipe Of Success?
Let’s unravel these 9 brilliant starter ideas for businesses to win the video marketing game and stand out from the competition
1. Brand Videos
Brand Videos are short videos that help brands to share their values with the audience. Unlike Traditional Videos, which aim at advertising or promoting brands products, or services, Brand Videos are aimed at sharing your brand’s core values to create a unique proposition in market.
Brand videos are a great choice to begin your online video marketing journey. These videos help to share your brand’s core values and help your target audience to be a part of your growth journey and become loyal customers of your brand
Microsoft Build: AI for Accessibility
Target Audience: People Wanting To Help Differently Abled People
Animation Style: Live+Typographic
Company: Microsoft
Industry: AI and Tech Development
Zendesk - Relationships are complicated
Target Audience: Public Relationship Managers
Animation Style: Live+Typographic
Company: Zendesk
Industry: SaaS
The Lego Story
Target Audience: End Customers
Animation Style: Cartoon Animation
Company: The Lego Group
Industry: ABS Construction Toys
2. Animated Advertising
Animated Advertising Videos are short videos created to get the word out about your brand. These videos are the entry step to your sales funnel and share your brand offerings with your audience within seconds creatively and engagingly.
Animated Advertising is the best way to get the word out about your brand and share all your offerings with the demographics you are targeting. They’re a great tool when it comes to local promotions via social ads.
My Food My Place
Target Audience: Foodies
Animation Style: 2D Animation
Company: My Food My Place
Industry: Food Delivery
Skrill
Target Audience: TV Viewers
Animation Style: MotionGraphics Animation
Company: Skrill Money Transfer
Industry: FinTech
3. Explainer Videos
Explainer Videos are short marketing videos created to explain your product, service, or brand to your target audience. They help to break complex ideas and creatively engage your audience to convince them to make a buying decision.
Explainer Videos are a great choice to boost sales by using self-explanatory and comprehensive content in engagement campaigns. These videos help users relate to your brand and generate a need for your offerings in daily life.
OPA Marketing
Target Audience: Micro-Influencers
Animation Style: 2D Animation
Company: OPA Marketing
Industry: Digital Marketing(Influencer Marketing)
Portfolio | Financial Explainer
Target Audience: Banking Related Audience
Animation Style: MotionGraphics Animation
Company: Portfolio Plus
Industry: FinTech
AssetMark | SaaS Video
Target Audience: Tech Companies
Animation Style: MotionGraphics Animation
Company: Asset Mark
Industry: SaaS Product
Curious How We Create Such Flawless Animated Explainer Videos?
4. DIY Roundabouts
DIY Roundabouts are creatively engaging tutorials that help your viewers with what is next, related to your offerings. These videos are created with to help your audience perform various tasks related to your product or service.
These Videos are a great choice for all services and product industries to help the audience understand why the product is necessary and what are the various possibilities once they opt for your offerings.
Why Use Animated Explainer Video For Your Business?
Target Audience: Businesses That Own Explainer Video
Animation Type: Classic 2D Animation
Company: MotionGility Pvt td
Industry: Children Entertainment
Tekken 8 Combo Tutorial Jin
Target Audience: PS5 Gamers
Animation Style: 3D Aniamtion
Company: PlayStation + Bandai Namco (Tekken Project)
Industry: Video Game
5. QnA Videos
QnA Videos are videos created to answer queries generated by your audience across the web. It can be both live and pre-recorded sessions with questions collected from various sources across the web.
These are usually social media lives, survey response videos, expert opinions, and awareness videos answering queries to most asked questions related to your Brand, Product, or Industry.
QnA Videos are the best way to establish one’s personality as an expert in a niche. With well-researched and precise answers, one can grab the attention of the right audience and establish a good brand value in niche.
Sales IQ Testimonial By Mahindra
Target Audience: Sales IQ Potential Leads
Animation Style: Live+Typography Compilation
Company: Zoho
Industry: Smart LMS Service
6. Advice and Tips
Advice and Tips are roundabout videos that help your audience to achieve the full potential of your product or service. They help your target audience to visualize your service as part of their business growth.
These are usually created with the intention of helping the audience to achieve various business goals in collaboration with the services or products you’re offering.
Advice and Tips videos are the best choices for businesses to engage audiences by helping them to achieve the best ROI using services or products you deliver.
Smart Watch Recommendation
Target Audience: People Looking For Budget Smart Watch
Company: Noise
Industry: Smart Wearable Devices
WordPress Tips and Tricks
Target Audience: WordPress Users
Company:Ferdy Korpershoek(WordPress Tutorial)
Industry: No-Code Web Dev
7. Brand Story-Telling
Knowing your brand is important for your audience and sharing the true story behind building a brand is a great way to not only introduce them to your brand but also build trust by sharing your journey to the present.
Brand storytelling videos are a great fit for startups and small businesses trying to build an emotional connection with the target audience. A brilliant way to do so is by sharing relatable stories and emotional sentiments related to your brand vision.
Coca Cola
Target Audience: Young Adults
Animation Style: Live + Animation
Company: Coca Cola
Industry: FMCG
Starbucks
Target Audience: Coffee Lovers
Animation Style: Live + Animation
Company: Starbucks
Industry: FMCG
8. Event Coverage Videos
Event coverage videos are a great way to showcase your company’s culture and reach out to potential stakeholders by showcasing the brand values and team. This not only encourages potential talent to join you but also encourages potential customers to invest in your brand based on your company’s values.
Event coverage videos are a great choice to kill two birds with one stone. These videos can be helpful for both the hiring and customer acquisition processes.
Event Highlights Microsoft
Target Audience: Tech Enthusiasts
Company: Microsoft APAC
Industry: Software
9. Interview Videos
Interview videos are ones created with an industrial influencer or expert to answer the questions people are curious to know about their life or related to their contributions and achievements in the industry.
In an interview video, the person mostly answers the questions people are curious to know about in a way that solves all audiences’ doubts
Interview videos are a great way to connect with your audience on a personal level and answering their queries build trust and help you stand out from the competition.
Interview With Aman Gupta
Target Audience: YouTube Streamers
Company: The BarberShop
Industry: Infotainment
Choose The Right Video To Achieve Your Target Marketing Goals Is Important
Marketing using videos sounds complicated until you have the right inspiration to begin your video journey. Thus, choosing the right videos to complete your target marketing goals is more of a necessity now.
There are tons of digital marketing courses and inspirations available across the web to help you learn which is the right video content type for your upcoming campaigns.
Well, there’s no right answer to this except choosing the video that aligns closely with your target marketing goals and budget.
