You understand the huge marketing potential of the explainer video and their ability to drive traffic and conversions for your business. But now you are looking for the best animated explainer video production company out of so many explainer video companies and plenty of video styles for getting your explainer video done.
There are many factors one should consider while choosing an animated explainer video production company but few key factors are there which need to be there in the criteria. Before coming to any selection criteria we must recommend to look for a perfect balance between these 3 components and they are – understanding, creativity and approachability.
The best animated explainer video production company not just make amazing videos but instead it understands the importance of how creativity can make an impact on your business and then helps you to achieve that impact in terms of boosting the conversion and sales.
Their professional and creative skills combined with the thorough research and understanding of client’s company and it’s business ended up by delivering an explainer video that does what you expect it to do. Before choosing “any” animated explainer video production company one must absorb the fact completely that you are not just hiring a company or an agency to get your explainer video done, but you are picking up someone who is going to represent your brand and it’s value all over the digital world and other platforms.
Lets begin with How to choose best animated explainer video production company for you.
Usually you have a look at company’s website and their work portfolio for getting an idea about the work quality and variety. By doing this you may get an overview of the video production house but it doesn’t necessarily mean you have got all the decision making information.
The best way to get the insights of an animated explainer video production company is by directly communicating with the concerned person and the team- members who are going to make the explainer video for you. After having this conversation regarding your requirements and needs the shortlisted candidates will be narrowed down to very few and now you have to think about these factors that would surely help you take the right decision while deciding for the best animated explainer video production company.
1. Communication/ Approachability-
Key to establish a successful buyer-supplier bond lies in the communication. The animated explainer video production company you choose should be on one hand professional enough to convey its services and options of choice and friendly enough on other hand to make you feel comfortable while conveying your expectations. A smooth and hassle-free communication process requires no language barrier, all time availability of the client handling department and a feasible mode of communication. Make sure the explainer video company you are handling your project to should be capable of maintaining an open dialogue and has a fast response rate. They need to be prompt and clear in their action plan and intentions.
2. Video Production Quality & Expertise –
As we have mentioned it already it’s of crucial importance for you to have a high quality explainer video because it’s not just going to be utilised for marketing but also going to constitute a major part of your brand value. To get a taste of the video quality of the explainer video company to which you have assigned the job of explainer video production, go through their portfolio, case study section (if any) and the previous clients’ testimonial.
Analysing the portfolio will help you to understand that whether the video production company would be able to fulfill your standards and expectations or not. No matter how much an animated explainer video production company proclaims but its not mandatory that the one which suits best for your friend’s business should be suitable for you too.
Their expertise and experience is going to be the major factor for deciding which company you should hire.
Next you need to take care of few key factors that determine the quality of an animated explainer video. An explainer video consists mainly of 5 parts viz – Script, Voice over, Illustration, and Animation.
Script – It should contain and convey the clear message of the business and brand. It should be written in a way that shift between the ideas should be smooth. A script need not to be a collection of plain monotonous sentences instead it should have the mix of elements such as emotions, humour, exaggeration, storytelling and all.
Voice Over – The narration quality is the soul of the video you cannot see it but it gives life to an animated explainer video. Noisy and unclear voice can make the whole video poor even though it may have the top class graphics and animation. A well performed voice over has clear voice with no disturbance in the background and flawless pronunciations with the suitable accent.
Illustration – This step involves the creation of graphics. Well created graphics have a close resemblance to the idea/ identity of the client’s entity. Uniqueness combined with creativeness generates amazing graphics which could give a very appealing element to your video.
Animation – Animation moves, pauses, perspectives, etc are what that ultimately bring life to your video. How the characters are moving, how the background going, how elements are coming and going in a scene, transition among the scenes is going smoothly or not, and so on, these are the various points that can help you to decide the quality of the animation.
3. Video making process and Feedback –
While opting for animated explainer video production company you should go for a company that wants your involvement in the video making process because no matter how thorough research they have done but still no one knows your product better than you. Ask the company you are considering like how their video production process works, what are there check points, and mode of revisions for modification in the video. Their overall process should not be consisting of too many futile technicalities and it must be easy to understand and follow for you. As too much technicality and too many steps in the process creates confusion and delay in the flow of output.
4. Have a concern for my company and understand my product –
If an animated video production company doesn’t get back to you within a span of 10 to 12 hours then understand you are not so important to them. Time is money and it should be treasured and valued regardless of the fact that to whom it belongs. While speaking to someone from the company you can tell by the relevant questions they ask about your business and product that how much personal attention they are pouring in the project and how much it matters to them. No video production house can be termed as the best animated explainer video production company unless they treat the project as their own. There should be a sense of belongingness and undivided attention while understanding the client’s requirements.
5. Turnaround/Time –
Turnaround time or turnaround rate is the time required to complete the project. Time is a very crucial and determining factor while selecting any explainer video company. The turnaround time of the video provided by the explainer video company should come before your publishing date. Also keep one thing in mind that detail requires time hence either provide a generous and reasonable time frame for completion of project or on another hand if you still need it at very short notice then be ready to bear some extra cost but never let the quality of the videos suffer as it is going to represent your brand on a global level. You must understand the best of quality needs one of these two factors- either time or cost.
6. Price/budget consideration –
This is one of the most important factor while opting for an animated explainer video production company. No matter how big any business is but they have a defined budget for marketing and nothing can alter it in major no matter even if it promises to give hike in the revenues. The price range for the videos should be known to you without any hidden charges and it should fit into your budget. Keep one thing in mind if you are hiring the best animated explainer video production company the cost you are paying is an investment for you in the name of your brand and business. Hence keep the explainer video cost in your budget frame but do not trade the video quality for cheap price.
What's Your Message?
Every brand or business has some message to convey to the world especially to the customers. So, the good part is that we know how to make it interesting and worthwhile so that everybody listens. Contact us now, tell us your story and message and let it reach to the mind and heart of your customers.