Find a public problem and build your product around it.
That’s what we have heard about building successful businesses, right?
There’s nothing wrong with that, but what if the public is not helping you build that business?
This happens when your users aren’t converting, and it’s a common problem among product owners.
They are told to build a market-fit product, and they do it, but then they’re met with problems like…
High bounce rates on landing pages, trial users not becoming paid users, and finding it hard to explain a feature-heavy product under 60 seconds.
While reading this, if you felt we’re talking about you, then we promise, we’ve written this article just for you.
Keep reading because your solution’s coming.
Tried All the Best Practices with No Results?
When product owners learn about their conversion failure, they complain to their marketing teams.
And the marketers know what to do next because there are dozens of marketing strategies to improve conversion rates.
The most common one is A/B testing, where you test multiple versions of the same landing page by changing some sections.
You can also hire a copywriter to rewrite the landing page copy or go to your designer and redesign the whole layout.
Marketing teams also optimize the funnel, tweak the UX, and shift the value proposition as a way to improve conversion rates.
These strategies can work, but only if your audience actually understands what your product does in the first place.
But if people don’t even get your product in the first few seconds, they won’t be your customers.
So, the point is: Conversions are not all about poor design or bad copy – it’s about clarity.
And clarity is often what’s missing from most conversion strategies.
Even a toddler knows the fact that attention spans are shorter than ever.
Your visitors don’t want to scroll through walls of text or guess how your product works.
Instead, they want instant clarity because, without that, no CTA tweak or button color will save your conversion rate from going down.
How To Convey Product Clarity To Users
Product clarity isn’t just about simplifying your message, but it’s about delivering the right message in the right format.
Your product might solve a real, painful problem, or it might even be better than your competitors’.
But if your audience has to work hard to get it, they won’t stick around.
The truth is, in today’s digital world, your users don’t read, they scan.
And if your product is technical, feature-rich, or unfamiliar, trying to explain it with lots of text or static visuals won’t help you.
You need to make people feel the value of your product, and for that, you need to show, not just tell.
And that’s when you use a format that combines story, visuals, and simplicity:
Explainer Videos: A Better Way For User Conversion
Unless you’re living behind the code of your product, you’d know that humans are wired for visuals and stories.
We process visuals multiple times faster than text, and we’re far more likely to remember a message when it’s shown to us, not just told.
That’s exactly what explainer videos do.
They take your complex and feature-heavy product and turn it into a simple, engaging story your audience can instantly understand.
In under 60 seconds, they answer the question every visitor has:
“What is this, and what’s in it for me?”
Instead of scrolling through long paragraphs or clicking through feature tabs, your users get a fast, clear understanding of your product.
And when people get it, they actually convert.
That’s not just theory, but explainer videos actually change your metrics.
Multiple sources found that if you put a video on your landing page, it can boost conversions by 80% to 86%.
Also, users spend more time on your landing page, increasing the retention rate, which is a good signal in Google’s eyes.
Overall, landing pages with explainer videos often see higher engagement, lower bounce rates, and increased demo requests, signups, and purchases.
It’s not some marketing magic, but a better way to communicate.
So, will you be the first one to try explainer videos for better conversions?
No, that’s not the case.
Real World Examples of Explainer Videos' Success
Numerous brands leveraged the benefits of explainer videos to achieve desired results for their products, and here we’ve listed some of them for your inspiration:
1. Portfolio+
Explaining core banking software isn’t an easy task, especially when it involves complex term deposit systems.
That’s why Portfolio+ needed a simpler way to communicate with financial institutions, and we helped them turn their complexity into clarity through a sleek motion graphics video.
This SaaS explainer video helped their audience quickly understand the value of their solution and ultimately drove better engagement and conversion outcomes.
2. Dropbox
After investing in an explainer video to showcase their brand and simplify their offering, Dropbox acquired 5 million new customers for their platform.
Plus, they also generated over $24 million in additional revenue attributed to the video’s impact.
3. Rebrandly
Link shorteners are everywhere, but Rebrandly does more than just shrinking URLs.
So, they needed a way to show their powerful features like branded domains and link tracking, without overwhelming users.
MotionGility helped them by creating this animated video through which we simplified their value, captured users’ attention, and gave people a strong reason to choose Rebrandly.
Conclusion
Building the product isn’t the end of challenges for product owners.
Once you’ve created a market-fit product, attracting users and converting them is what builds your business.
And if your product conversion rate is low, then it’s time for you to apply some actionable strategies.
Giving your users clarity is one of them, and the best way to provide clarity about your product is through explainer videos.
Studies found that viewers retain 95% of a message when they watch it in a video compared to just 10% when reading text.
We have seen this first-hand because at MotionGility, brands keep coming to us when they have a product to explain to their users.
We helped brands like Aditya Birla, HDFC Life, Rebrandly, Portfolio+, and dozens of others create engaging and conversion-focused explainer videos.
If you want the same, you can contact us to get our affordable explainer video services.
