8 Benefits Of Using Video on Landing Pages

Komal Kokate
Komal Kokate

Co-Founder & CEO, MotionGility

Benefits Of Using Video on Landing Pages

Video landing pages are said to be very important, ever wondered why? Because everyone knows that landing pages take a lot of time to be created. Video landing pages help in getting leads and that’s why they are of utter importance. Also, they help to collect data for your brand, which can further help you in creating surveys. 


Going by the facts, more than 80% of landing pages that use video content can generate better sales and have higher conversion rates. Isn’t that what every marketer looks for? Every organization needs to create a video landing page to ensure better lead generation.


These landing pages are responsible for convincing the audience to choose your brand or product or service. If you use video on your landing pages, it will a centerpiece that will attract a lot of consumers for you. These videos are effective in short commercial ads for organizations too.


Videos consolidate four components that people are wired to focus on: faces, voices, non-verbal communication, and development. That is the reason presentation page videos can be an ideal route for exhibiting the advantages of your item or administration in a short, compelling, and useful way.


Landing page videos can expand the period individuals remain on your site page, and if you place an explainer video on your item page, individuals will be keener to watch the video than pursuing a long book. The videos on your landing page enhance the marketing practices of the enterprises.


The description shows that only 28% of words are viewed on a normal landing page. Most recent investigations on web use have indicated that people can focus for 8.25 seconds, and as we realize that web capacities to focus are short, videos can serve you as an incredible method to state all that you need about yourself and your item advantages and still keep your crowd’s considerations.

Video content for Landing page  is 73% more effective than using text content or images only.

Here Are a Couple of Regular Employments of Video On Points of Arrival.


  • Explainer videos for landing page 
  • Tribute Videos 
  • Video Foundations 

Explainer Videos for landing page

landing page vector

An explainer video mentions to your guests what they have to know in a short, edible arrangement they can watch while tasting their morning espresso. Stretched out beyond now is the right time? A 90-second explainer video may be all you have to get individuals installed. 


Done right, as you’ll find in the model beneath, explainer videos permit you to make your lift pitch and hotshot your image without driving guests to peruse areas of content. 

Tribute Videos 

On the off chance that you’ve at any point said something comparative, at that point you’ve seen the intensity of social verification firsthand. Videos are an extraordinary method to add client voices to your greeting page, giving authenticity and individual touch that composed tributes need.


A video landing page efficiently fulfills the purpose of the website such as a video on a landing page directly connecting your emotions with the users and ensuring increased conversions and boosts the company’s sales.


Video Foundations 

Supplanting your saint shot with a video catches the eye of your guests and doesn’t give up. On the off chance that your marking requests visual style, at that point video foundation can improve it. What’s more, if you need to make a specific vibe or air, a video can show improvement over a still photograph can. 


At the point when you run advanced showcasing efforts, it’s significant that you make powerful presentation pages. Various components you can add to your greeting pages, including videos. Adding videos to your points of arrival can assist you with keeping leads connected so they in the long run convert. 


What are the advantages of using Video Landing Pages?

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    1. Videos Help Your Crowd Ingest Data Better

    At the point when you make greeting pages, you will probably get your crowd to act. Along these lines, you need to furnish them with the best possible data. 


    It tends to be hard to get all that significant data onto one point of arrival. On the off chance that you utilize a bounty of content, your leads will lose enthusiasm for your business. They would prefer not to feel overpowered by your points of arrival, however, this is the place videos can help. All you have to do is, approach an explainer video production company.


    Rather than overpowering your crowd with huge squares of content, keep their enthusiasm by making videos. Videos assist you with sharing more data in a shorter measure of time. Adding videos to your points of arrival can assist you with speaking with your crowd and offer all that they have to think about your item. 


    Videos are incredible in the event that you have a mind-boggling item. You will most likely be unable to clear your item too in words. Be that as it may, by utilizing video, you can appear and disclose your item to your crowd. 


    You will cover more data with less material by giving videos to your crowd. It’s significant that you despite everything remember composed content for your page to assist it with positioning on Google however including videos can make it simpler for your crowd to process a portion of your content.

    2. Videos Increment Commitment

    At the point when you make presentation pages, you need to draw in guests with the goal that they become familiar with your item and convert. Videos are an incredible method to keep your crowd connected on your page since they join sound and visual components to draw in your crowd. 


    Your crowd is multiple times bound to communicate with a video than a square of content. They will decide to watch a video over perusing a page loaded up with content since it’s a snappy and effective approach to convey data. 


    Moreover, individuals are bound to assimilate the data on the off chance that you utilize a video on your point of arrival. Your crowd will be increasingly keen on a clasp or two on your greeting page to find out about your items.


    3. Videos Assemble Brand Affiliation

    enhance brand awareness vector

    Brand affiliation is a major piece of your business. You need individuals to perceive your image when they see your logo or an item. It may be the deciding variable that encourages you to gain more changes down the line.


    At the point when you construct your image through squares of content, it is hard for your image’s character to sparkle. You can only with significant effort pass on your image’s picture.


    With video, nonetheless, it is a lot simpler to advance your business’ image in an imaginative and customized way. Video is particularly successful because it gives you the chance to convey a powerful message about your image utilizing visual and sound components. 


    This sort of media is demonstrated to be a viable method for expanding brand acknowledgment. Brand acknowledgment increments 139% after viewing a video. It’s a successful method to assist individuals with getting comfortable with their image! 


    For what reason does mark acknowledgment make a difference? 


    Brand acknowledgment is a significant piece of acquiring transformations. Individuals need to feel certain that the brands they purchase items from our dependable and a solid match for them. Building trust and acknowledgment will enable your crowd to turn out to be increasingly acquainted with your business. 


    Regardless of whether somebody sees your point of arrival and doesn’t change over, it doesn’t mean you’ve passed up a lead. At this point, when you use brand acknowledgment techniques, they will recollect your business. In the long run, when it comes time to change over, your leads will recall your image and pick your business over your opposition. 


    Video marketing is a successful method to assist them with recalling your image. Your crowd is bound to recall what occurs in a video more than what they read in a section. By utilizing video, they will perceive your image and trust your business more.


    4. Landing Page Video Support Transformations.

    At this point, when you utilize a video on your presentation page, you will expand your change rate. Truth be told, adding videos to your points of arrival can expand your change rate up to 80%! 


    Things being what they are, how would they effectively change over leads into paying clients? Video marketing practices using video on your landing page improve the conversion rates through building relations with the customers.


    Video marketing is one of the best practices since it enables you to get your crowd to settle on a passionate buying choice. Utilizing the reaction you evoke with your videos, you can help bump your crowd towards change dependent on how they feel. 


    Numerous organizations use feeling to urge their crowd to change over. For instance, many organizations utilize feeling to urge individuals to give to their association. At the point when creature sweethearts see creatures enduring, they can’t resist the urge to attempt to give cash to support those creatures.


    These sorts of videos cause individuals to feel a specific kind of path about a business or item with the goal that they demonstrate dependent on how they feel after viewing a business or video cut. They are incredible assets that permit organizations to take advantage of their crowd’s feelings. 


    Additionally, when you use video on your greeting page, you give your crowd the chance to take a gander at your item very close. They can see it in real life and get a closer point of view of your video. It gives your leads a factual investigation of your item before they buy it. 


    Individuals need to know everything to think about the items and administrations they’re hoping to buy. By giving crowds a progressively itemized point of view of your item with videos, you will win more transformations for your business.


    Furthermore, utilizing enthusiastic videos relating to your image will help make brand acknowledgment and convert leads.


    Are You Looking Forward To Having An Explainer Video For Your Laniding page?

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    5. You Provide Information as well as a CTA

    When you add a video on a landing page, you know that you are giving out information to your viewers, along with a video. This also helps in video marketing. That is something that comes additional and your audience would simply love it. Also, the use of a different type of video based on the target audience helps to increase the conversion rate.


    After watching a video on your landing page, users are inspired to take a call to action and make the decision to buy the product. Video content marketing helps the viewers to know about the product or service and ensures the growth of the business.


    videos address the problems of the people and provide a solution to the specific problems by describing the products and their benefits. These ensure the improvement of the conversion rate by establishing engagement and improving relationships with the users.


    6. Videos Are Easy to Share

    what is social media video image

    Since videos are easy to share, the traffic on your landing page will increase because of the shareability. Increasing brand awareness traffic will lead to better conversions and increased sales. That sounds like a win-win situation for you as a marketer.


    Videos enable the viewers to effortlessly understand the information about the product or service. The higher engagement and grabbing attention using the videos help the organizations to improve their conversion rates.


    The organizations get started the video marketing after successfully being accepted by people over different platforms such as social media, YouTube, commercial ads, etc. The short length of videos makes the content easily sharable and also enables organizations to utilize the videos over different channels such as YouTube and others.


    7. Helps to Increase Visit Time

    Video landing pages make sure that the user stays on your page for a longer period. This means that they will get to know your brand better. A landing page video describing a product or service helps customers’ decision-making.


    The video landing pages help build relationships with the users and create a connection with users to update them about the offers and discounts provided by the organization. The increase in the user visit time helps to increase users’ conversions into customers.


    An increase in the customer visit time reflects the improvement in the brand value and enhances the company’s goodwill in the market. The landing page video engages the users and improves the level of trust among the users about the brand.


    Video marketing considers one of the best marketing practices because it generates better results than other marketing tools and practices. Video landing pages reflect the betterment of the organization’s sales and profitability.


    8. Builds Better Connection

    Organizations can build a connection with the users by uploading the video content and ensure to engage the users to visit the company website. The landing page videos are an effective way to generate leads because people are familiar with the video. In addition, social media channels ensure better results than other marketing practices such as email marketing, brochure, etc.


    A landing page video creates trust among the visitors about the brand and ensures connecting the users to the brand. The videos address the real-life issues of the users and provide solutions to their issues that create connections and encourage them to buy the products.


    A better connection reflects the improvement of the sales and profitability of the organization. Also, the landing page video help to develop the loyalty of users towards the organization, and ensure sustainable development of the business within the industry.

    Animated Explainer Videos to boost your marketing with 10X results

    How to increase conversion rates on your landing page?

    Video landing pages efficiently engage the people towards the company and build connections with them. The connection builds people’s trust in the brands, which indicates the improvement in the interaction between visitors and the company.


    Here are some points that indicate how a company increases the conversion rates using the landing pages or how to improve the landing pages to convert more visitors into customers.

    Improve page loading speed

    In the fast-moving world, people don’t want to use slow processing tools and avoid them. Also, the loading speed of the website impacts the customers psychologically. A website that takes time to load content distracts the users, which reflects a bad impression of the brand among the customers.


    Organizations need to improve the website speed and ensure better results in less than one second. A good loading speed of video landing pages connects the potential customers to the brand and ensures to delivery of better results that satisfy them and build better connections.


    Balance in text, Images, and videos on your landing page

    The excessive images, texts, or video content on the landing page impact the attractiveness of the landing pages. The excess data impact the authoritativeness of the content presenting the landing page.


    The content presented by the company on its landing page should be well organized and well-balanced. The text content is suitable only for visitors who prefer to read text, the same as the video. But the balanced use of content is better for all types of visitors and ensures to engage and conversion into customers.


    Landing Pages Should Be Attractive

    The attractive landing page ensures better customer attraction and engages them to know more about the brand and its offerings. The higher engagement of the customers helps them understand how the products or services are useful for them, and videos help to understand the processes or descriptions of the products.


    Attractive content always provides better results because visitors prefer to watch well-organized and attractive content that addresses all their issues. The attractiveness of the landing pages grabs the attention of visitors and attracts them to watch or read the content the organization presents.


    Video Landing Pages Should Address Target Audience

    social media video production

    Enterprises ensure to address the target audience because the video landing pages addressing the target audience are more effective than pages addressing all audience groups. The audience within the market is not the same, and businesses do not efficiently address all audience groups.


    Addressing the specific audience group through a landing page video helps to get more results and effectively convince them to experience the organization’s products or services. Targeting particular audience groups using landing pages helps to generate more leads and ensures business growth.


    Focus on Call to Action

    Businesses should prefer one call-to-action for all video landing pages because the different call-to-action processes create complexities. One call-to-action helps in getting more leads for getting more leads.



    Landing pages having one call-to-action link generates 26% more conversion rates than landing pages having four to five call-to-action links.

    The video landing pages having numerous call-to-action processes create confusion among the visitors. These affect generating leads and impact the decision-making of the visitors. 


    Final Thoughts

    A landing page video improves the organization’s marketing practices and helps increase the business’s customer base. This attracts more people to the market and converts them into the organization’s customers.


    The landing page video on the website more efficiently describes the details to the visitors and develops trust among the visitors about the brand.


    Last but not least, videos build a better connection with the audience. They connect well. While they depict a problem, they also offer a solution that the viewers are willing to take up. This surely builds more credibility for you.  You can contact us for an ace video, and we would be happy to help.


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