Videos have evolved and captured a major part of the digital world. And no wonder why it is so widely loved. Video is one form of content that personifies your product as well as blends in well with the technology. Keeping everything aside, one thing videos deliver is the engagement. In less time, it portrays everything that is needed and engages the audience. Isn’t that something you’d want to inculcate in your promotion?
One of the most innovative forms of videos these days, which have grabbed a lot of attention are the whiteboard animation video. Whiteboard animation is one artistic way to present your business or product. In the video, the author/narrator records a story while physically illustrating the story on a white background.
Pros of Whiteboard Animation Videos:
– They are artistic and entertaining. The whole chalkboard process looks very appealing as the story of the product unfolds.
– It is easy to consume. Be it students, potential leads or mere audience, anyone and everyone can consume it.
– Creativity is at par. Imagine how creative it would look, if your product is topped up with a video that is so creative and innovative.
– Whiteboard animation is one format that blends art and e-commerce in the aptest way possible.
Although a lot of marketers and business persons have been preferring Powerpoint since early times of digital age, whiteboard animation has somehow overtaken this for many of them.
Why to choose Whiteboard Animation Videos over Powerpoint presentation for employee training?
Switching on to something that’s new and yet not so established is always a matter of doubt. When we talk about Powerpoint, we know that it simplifies complex subjects into simple bullets and graphics. Add to it some infographics and you have a crisp presentation to flaunt. Then what makes marketers switch to whiteboard animation videos?
Powerpoint has all the well-deserved respect, but everything evolves for good. Whiteboard animation holds engagement level worth applauding. They combine audio, visuals, animation and story to create a video worth leaving a mark. Not just this, they also turn out to be one of the most creative ways to train your employees and personnel. Can Powerpoint do that? Not really.
Why you should be using whiteboard animation for employees’ training?
Many years ago, employee training program used to comprise of corporate training videos that were straight out of the camera with one person facing and narrating everything he knew. It was more like ‘Knowledge Transition’ than the actual training.
However, with the emergence of whiteboard animation videos, corporate training can be made easier and more fun. Its effectiveness has surprised not just the employees but the employers as well. Here are some reasons why whiteboard animation videos are a boon for corporate training. Have a look:
1. They are interesting :
The engaging capacity of whiteboard animation videos is so high that in no time the employees start loving it. Psychologically, whiteboard animation videos bring out the artistic curiosity of the employees. As soon as the employees watch these videos, they get excited about it and hence this simplifies the learning and training process.
2. The process of simplification :
No matter how complex your training process is, a whiteboard animation video can break it down for your employees. The illustrator or the animation artist breaks down the whole process visually while the narrator explains it as per the visuals. The script of the video is designed considering the training process of the company. No matter if the new employees are audio learners or visual lovers, whiteboard animation videos will turn out to be their guide.
3. The video unifies them in a creative way :
When a group of employees or trainees watch such an artistic whiteboard animation video together, they grasp it quickly. The video also unifies them and influences to open doors for creative approaches while working. Not to forget, whiteboard animation videos create a relaxed, entertaining atmosphere where learning with fun is purely implemented.
4. Whiteboard animation videos are accessible :
Not that corporate videos are not accessible, but they still remain a rawer platform. However, whiteboard animation videos can be uploaded on YouTube or other drives and can be watched as per convenience. They can even be shared with family and friends to flaunt about the new learning process of the employees. This way it doubles the marketing of the videos too. Isn’t that an add on?
5. On the go :
The whiteboard animation videos won’t require rocket science. Rather, they are so easy to deal with that Often corporates don’t opt for just one whiteboard animation video, they go for series. Be it the launch of a new product, an explanation about the old one or mere training programs, whiteboard explainer animation videos are a boon. Not to forget, whiteboard animation videos can also trend. They have the potential to grab all the social media attention that is required, to trend and make a great market presence.
6. They are cost-effective :
Best whiteboard videos are made out of an economical budget. Yes, you read that right. They don’t cost you a fortune. And once you spend on the production of the video, it is a forever asset to you. For your employees and even trainees.
7. The results are measurable :
When you provide your employees with effective whiteboard animation, you provide them with an asset that helps in their learning process. Once the video is with the employees, you can track down its effectiveness. Have the employees digested the videos well? What is the engagement level? Thus, you will know if the training program is a hit or not.
With that being, you can consider whiteboard animation videos as a boon for your company. And if you are planning to opt for an effective whiteboard animation video, MotionGility is one place you can look up to. Reach out to us and we would love to produce a crisp animation video for you because we believe in delivering the best whiteboard animation videos in most cost-effective budget.
Remember, learning has to be fun, and we’d be more than happy to help.