Without instructional videos, explaining and communicating complex products or processes to your target audience can be a nightmare.
And so with 40.4% of global users preferring to watch learning videos online in 2024, the need for actionable and informative videos continues to rise.
These videos are excellent resource material for target users and prove equally helpful for internal communication, customer satisfaction, and employee training.
I’ve compiled a list of the best animated instructional video examples to help you understand their power and how to integrate them into your organization’s workflow.
Also, explore their benefits and most preferred video types by marketers below.
Let’s begin with the examples.
12 Informative Animated Instructional Video Examples
1. ParkAdda - Platform Tutorial
For B2B brands, instructional videos work wonders as they help them effectively market and promote their platforms.
This is exactly what ParkAdda did for its newly launched parking solution app. They got a tutorial video created that explains how their app functions and the suite of features it comes along with.
While creating this video, our focus was to provide their target audience with an overview of their portal and generate engagement & inquiry toward their platform.
To achieve this, we started with a strong hook in our script, created relatable background visuals, and integrated informative icons through motion graphics for proper explanation.
2. American Heart Association - CPR Demonstration
For healthcare, medical, and para-medical professionals and even common men, instructional videos work as a guiding hand in helping them learn concepts quickly.
This video by the American Heart Association provides a crisp tutorial regarding how civilians can save an individual’s life through CPR.
Explained through a 3D animation style, the video demonstrates the CPR technique and offers a quick explanation of its importance in emergencies.
3. Ahrefs - How to Series
Ahrefs revolutionized the SEO industry by introducing its full-fledged analysis tool that offers multiple features for keyword research, content explore, etc.
So to offer a deeper insight into one of the key features, they published a comprehensive no-fluff instructional video demonstrating a practical usage of it.
But, the most important thing to notice here is that the video focuses entirely on explaining how the feature works and how users can leverage it for additional growth.
4. Samsung - Customer Services
Tech giant – Samsung, is known for its excellent customer services globally. This tutorial cum customer support video showcases how the Technical Customer Support team offers quick support to its customers.
With almost 75% of users consuming videos through their smartphones, creating a mobile-first video marketing strategy has become inevitable today.
This offers great insight into how technology and even industry brands can create short animated videos to tap their customers via mobile devices.
Struggling to generate marketing results using an outdated strategy?
Check Out: 2024 Updated Video Marketing Strategy – Complete Guide
5. Powtoon Enterprise: Text to Speech
With tools, the biggest problem brands face is offering their target audience an easy understanding of the software.
So when Powtoon – an animation video software introduced the Text to Speech feature, they even uploaded an engaging how-to video regarding its functionality.
Guided by a background voiceover, the video explains how users can navigate this feature and enhance their video quality through custom texts converted into speech for better user understanding.
6. Amazon Echo - How to Set Up Echo Dot 3rd Gen
The next on our list of animated instructional video examples is Amazon’s range of smart home devices – Echo Dot 3rd Gen.
Produced in a multimedia animation style, the video adopts a use case style narrative of how their device functions in a home setup.
Such a way ensures the viewers grab a clear understanding of how using the product can help elevate their lifestyle, boost internal security, etc.
Leverage Visual Storytelling to Boost Viewer Attention & Engagement
Check Out: Visual Storytelling – Meaning, Techniques, and Examples
7. DocuSign Notary
This instructional video example by DocuSign offers a quick tutorial on how you can sign a document remotely.
Presented with a practical demonstration and fluent narration, the video also touches upon the key points of DocuSign’s feature.
Such visual demonstrations offered by technology brands often serve as virtual assistants to users’ queries and grievances.
8. PS4 Pro | HDR Set-Up Tutorial
As per Statista, around 25.8% of viewers watched tutorials or how-to videos on setting up new devices on YouTube.
Well, this isn’t something new as such videos provided step-by-step instructions, thus easing users’ experience.
This tutorial video published by Sony for their product PS4 Pro carries a similar format where a user is seen to have easily set up his new gaming console by following the steps provided.
From the visual perspective, the video is equipped with a matching color scheme to increase appeal and reinforce Play Station branding.
9. Boat Watch Flash - Tutorial
Products like smartwatches, home devices, etc., naturally confuse customers as they find it a bit complicated to navigate through their functionality.
Realizing this problem, boAt launched a detailed instructional video explaining how to set up and use their Watch Flash.
The video doesn’t carry a voiceover but soft upbeat music and contains inter-connected visuals with respective captions presented in a kinetic typography style.
As a result, the video perfectly serves its purpose of offering customers an effective working explanation of the product.
Want to explore how global brands are using Kinetic Typography?
Check Out: 12 Kinetic Typography Examples + How to Tips
10. Google Assistant
It’s always beneficial to kick aside jargon and use digestible visuals and narration when explaining technical concepts.
As a brand that is widely known for its appealing animated explainer videos, Google yet again put up a clear tutorial video of their smart technology – Assistant and how it works.
Their way of educating users ensured viewers remained hooked till the video’s completion and absorbed information and understanding quickly.
11. How to Shoot Product Videos - Premiumbeat
Through this close to 8-minute how-to video, the host offers a detailed tutorial on how to shoot commercial product videos.
Zack, the video’s host, begins with a quick humorous moment followed by listing down the tools and different levels of production that occur during product shoots.
Later on, he jumps on a practical demonstration stressing the usage and importance of lights, angles, saturation, positions, etc., for effective outputs.
Overall, he ensures his viewers thoroughly understand shooting product videos through his engaging educational videos.
12. PicMonkey - How to make custom GIFs
To boost user engagement and interaction on its platform, Instagram launched a series of tiny yet highly effective features such as Location tags, featured music, stickers, GIFs, etc.
So to spice up things a little bit, companies like PicMonkey jumped in with a feature that allows users to create their personalized custom GIFs for more fun. How cool is that?
Their video is accompanied by a guiding lady voiceover that crisply explains the entire functionality of the tool.
Easily, this is one of the best brand instructional video examples you will ever come across. It’s super clear, and engaging, and hooks the viewers’ attention till the end.
3 Benefits of using Animated Instructional Videos
1. Enhances User Education
Educational videos help the business by boosting the knowledge of their audience because proper knowledge about the brand and its offerings reflects an increase in brand awareness.
For businesses, tutorial videos also help boost the employee’s confidence and develop a sense of self-belief among them.
2. Helps Improve User Experience
While onboarding new customers, brands often aim to provide a hassle-free user experience for better retention.
Here, how-to or instructional videos smoothly help brands achieve their onboarding objectives by reducing time, cost, and the risk of lower efficiency.
3. Boosts User Engagement
For longer customer retention, users must remain engaged and invested in your product.
Since these videos carry attractive visuals like icons, infographics, etc., they easily capture viewers’ attention and drive them to take action, thus boosting engagement.
Conclusion
Instructional videos carry the power to break down product complexities and help provide an interesting yet educational walkthrough of a product.
But with them, there’s an integral component that needs to be taken care of – Production Format & Style.
If you’re planning to get an animated instructional video for your software, our experienced team can help you get the word out.
Let’s create your product video and help you achieve your user education, brand awareness, and customer retention goals.
Frequently Asked Questions [FAQs]
Q1: What is an instructional video?
Instructional videos are tutorial-style short or long videos that provide viewers with a crisp yet thorough walkthrough of how a tutorial functions for easy understanding.
The key agenda of using an instructional video is to break down complex concepts into digestible pieces.
Q2: How to make an instructional video?
Simple steps to creating a self-produced instructional video include:
- Research and ready your instructional content.
- Prefer using visuals, graphs, infographics, etc. over lengthy text walls.
- Invest in good software that supports seamless transitions, effects, etc.,
- Prepare your script, narration, and storyboard [recommended]
- Shoot the video, edit it with intros & outros, add subtitles, etc.
- Promote and distribute it for increased viewership.
However, modern-day brands prefer an upgraded and results-driven approach: Animated & Live Action Videos.
Either of the 2 formats can be chosen based on your instructional video’s requirements.
Q3: What is another name for instructional video?
Instructional videos are also known as tutorial videos, how-to videos, walkthrough videos, learning videos, educational videos, etc.
