Digital Advertising is flourishing and businesses are shifting towards PPC to advertise their products and services. But is online advertising really an effective way of growing effectively?
Well, there’s no size fit all response to the same but businesses are getting a great response using Digital Ads and are getting both outreach and conversions in budget.
The ROI of Digital Ads is proven to be more than 400% better than traditional commercials and with the right Ad content up your sleeves, the results can be exponential.
Moreover, today’s brands are actively leveraging the power of advertising videos to get the best ROI on Ad campaigns.
But what makes these videos special? Aren’t they regular videos only?
Let’s find out.
What Makes Ad Videos Special?
Ad/Commercial videos are comparatively short videos created to get the word out about your brand.
The video content is planned such that your brand is placed in the life of potential users effectively.
Once they can visualize the product in their lives and accept it as a part of their routine, making a sale is 200% easier.
Ad videos make sure it happens and your brand becomes an identity for the product. They have the potential to make sure your brand stands out from the competition.
But are they really special?
Well, this depends on your business requirements but here are some reasons why advertising videos must be on your priority list:
- They make sure your product is visible everywhere across the web.
- The presence of right resolutions ensure the video is available for repurpose on multiple platforms which is a relief on the pocket.
- With the right hook, Ad videos have proven themselves to be a great tool in making your brand a synonym for the product or services
If done right, animated videos can be a great tool for businesses to promote themselves on the web.
Once you’re done with it, all that is left to do is start with your advertising video and get the best ROI on Ad campaigns.
Let’s unravel the process step by step:
How to make Ad Campaigns with a Good ROI(Return On Investment)?
Step 1: Make sure you know your product or service in and out
Creating your Ad is all about making sure your product or service is known to your target audience.
But to do that, understanding your offerings yourself is crucial at all stages of the sales funnel.
Whether it’s Awareness or Action, all stages require you to have a good understanding of your product or services all throughout.
To do so, you must have answers to all these questions:
- What is my product?
- How can my product help my target audience in their daily life?
- How my product is better than what’s existing in the market?
- Who’s my brand’s primary audience?
Once you have it figured out, move forward with the content creation part of the process.
Step 2: Start working on creating your Advertising Video
Creating an advertising video is a simple process. You must make sure your video resonates with your target audience.
You might want to explore different advertising video creation ideas but remember –
All videos must be able to connect with the audience and must offer some relatable storylines and sensible humor in the process.
But above it all it must be able to portray a buyer’s persona and make sure to induce a buying decision.
A good Ad video is short and connects with your audience in terms of behavior and lifestyle.
Thus to make sure your Ad video is effective and brings on a good ROI:
- Ensure your Ad video has a good storyline that connects with your target audience.
- The Ad characters must resonate with your target audience and must be relatable to the demographics.
- The Ad video can include catchy phrases and songs to help them go viral.
If the video is created in line with the above-mentioned pointers, all that’s left to do is start distribution and go viral on the web. And it all starts with choosing the right video host .
Step 3: Choose a video host & Ad Platform to reach your potential customers
Choosing the right video hosting site is one of the easiest yet most time-consuming research to execute before making your video go viral.
But if you can answer these questions and can understand your target audience to the core, the time can be cut short to as low as 30%.
You must make sure to align your research with the following questions:
- How quick is the hosting site’s server?
- How many of my potential clients trust the web host I’ve chosen?
- Does the hosting site include functionality that meets my specific marketing objectives?
To know more about choosing the right video hosting sites, check out: Best Video Hosting Sites To Achieve Business Goals
A well-researched host with the right audience targeting can help you achieve your target goals 300% faster. All you have to do is be clear on your Ad goals and budget.
Step 4: Understand your Ad Goals and Budget
Understanding your Ad goals and the budget decision is a crucial part of the process. You need to make sure your Ad budget is calculated properly as:
- Daily Budget
- Weekly Budget
- Overall Budget
The reason you must be clear on all budgets is so that you get to have clarity of overall money management throughout the process and a clear understanding of the budget can help you distribute your budget effectively to improve ROI.
Once you’re done with the process, all that’s left to do is keep analyzing your Ads performance and adjust your campaigns accordingly to get the best ROI on Ad campaigns.
Generating the best ROI on your ads is not a one-day process, it requires constant analysis and adjustments throughout the process.
The only way to get is by making sure you understand your product, audience, and target market thoroughly.