Ever watched a video tutorial to learn a new skill or product?
Well, over 77% of B2B marketers believe that such videos help brands grab their audiences’ attention and boost engagement.
Tutorial videos are a vital marketing tool brands use to fuel their user education objectives.
This is mainly because they integrate smoothly into their marketing campaigns and business processes.
In this blog, I’ve discussed at length how to make video tutorials, the most common types of video tutorials, tools for creating them, and a few creation tips.
4 Best Video Tutorials Types
Here are a few types marketers prefer the most when getting a video created for their brand or product.
As this involves more about what you wish to showcase, you must ensure that the style broadly aligns with your agenda to generate maximum results.
Check them out below:
1. Live-Action Videos
Live-action videos are ideal for teaching the audience how to do something.
A live-action tutorial should be used for real scenarios, for example, how to crochet a blanket or bake a cake.
2. Screen Recordings
Screen recordings are ideal for product demonstrations.
With screen recording, you can create how-to guides or walkthroughs and put forward a comprehensive show.
3. Animated Tutorials
Known by marketers as a tool that both engages and educates, animated video tutorials can be used in marketing campaigns to explain complex concepts and showcase products.
They are ideal formats for product demos or software explainer videos.
4. Text-to-Speech Videos
Text-to-speech videos are becoming extremely popular as they’re relatively easy to create.
Also, many web-based tools allow you to transform plain text into a training video without any recordings.
Now that you know the various types of tutorial videos you can create, check out the most important part – how to make them using the correct software.
4 Quality Software for Creating Tutorial Videos
There are plenty of recording and animation software available for creating educational videos.
Here are my top 4 picks:
1. Movavi Screen Recorder
If you ever felt that recording your screen and other activities is a clumsy activity, you haven’t yet tried Movavi Screen Recorder.
You can use Movavi to record your screen for a software tutorial, mass webinar, flash animation, or even a video call.
Supported both on Mac and Windows, you can create professional-looking screen recordings quickly.
2. Animaker
Animaker’s Vmaker allows you to create high-quality professional videos.
Available as a Chrome and Mac application alongside a Chrome extension too, Vmaker is an advanced tool with a built-in recorder.
On top of that, you can even use its features like the recording mode, audio input, etc. Vmaker automatically captures your voice and syncs it perfectly with your recorded video.
3. Synthesia
AI-powered Synthesia offers superior screen recording using which you can create a professional-looking instructional or training video.
Plenty of templates are available for editing the recorded video for an enhanced viewing experience, thus improving your video’s quality.
You can even record multiple videos together and choose from over 140+ AI avatars available in Synthesia.
4. Adobe Captivate
Out of all the tools listed above, Adobe Captivate is powered by a pathbreaking E-learning software-enriching screen recording tool.
Business enterprises can use this software to capture visual content and prepare interactive videos, software demonstration videos, long-form instructional courses, etc.
With Adobe you can create transitions, improve video color, and crop clips.
Furthermore, you can add subtitles to your videos and create an intro and outro. Use video templates with pre-made transitions and music to save time.
Key Steps to Create Compelling Video Tutorials
Creating a video tutorial includes several key steps.
I’ve highlighted 5 key steps you must follow while creating a video tutorial:
1. Know Your Audience
Who are you planning on making the tutorial videos for? For example, software explainer videos for onboarded customers and internal employees.
Research to find out what type of instructional videos your audience enjoys watching.
You’ll then know what camera angles to use, background illustrations [if required], or whether you should include subtitles or voiceovers.
2. Create a Storyboard and Script
The next step is to plan your tutorial videos using storyboards. A storyboard will show you what your how-to video will look like before you start producing.
It’s a blueprint of how your entire video will map out.
Also, having a video script by the side would largely aid your communication and keep your audience hooked till the video’s completion.
Read more about: What is Storyboard?
3. Choose the Right Software and Equipment
As listed above, you can choose any software that suits your video requirements best.
Moreover, you would need equipment such as a high-end camera, microphone, and lighting if you’re making live-action videos.
For animated videos or screen recordings, you’ll mainly require high-end animation software.
Or best, you can hire an experienced animated video company and get rid of video production worries, software, research headaches, etc.
4. Edit Your Video
Editing your video tutorial is vital for enhancing the visual and audio quality.
Look from the viewer’s perspective and trim any unnecessary footage. Add text overlays, graphics, or animations to make the content more engaging.
You can also add subtitles, transitions, music, filters, and sound effects, and remove any background noise to make it more appealing.
5. Review and Feedback
Watch the edited video tutorial to check for errors or areas of improvement. Seek feedback from others to ensure the tutorial is clear and effective.
After all these steps you can publish your tutorial on any platform you like.
Don’t forget to make any final adjustments based on feedback, add any necessary branding or call-to-action, and export the video in the desired format.
How to Promote and Share Your Video Tutorials
After you’ve created your video tutorial by following the steps and tips mentioned above, here’s the last and most important step – Video Promotion.
Follow the tips below regarding what you can do best to ensure your tutorial video reaches the desired target audience:
1. Optimizing the Video for Search Engines
Optimization isn’t simply providing context to your video, but also increasing video views. To optimize your videos for search engines, you must:
- Write a catchy video title and include a relevant & searchable keyword
- Describe your video crisply by using a direct tone that is actionable and informative at the same time
- Use industry-relevant hashtags on your videos
Remember to use the right set of keywords and the possible variations that people search for.
This inclusion of correct keywords will help search engines identify and better understand your video to make it appear in search results.
2. Sharing on Social Media Platforms and Relevant Forums
Goes without saying – Social media is your key asset since they’re your owned media platforms.
You must carefully analyze your target audience and the platform they mostly hang out on.
Afterward, share your tutorial or instructional video on that platform and promote it organically or through social media advertising.
When sharing your tutorial video, describe the content so your audience knows what they’re clicking on.
3. Encouraging Feedback and Engagement from Viewers
By sharing your video from your official brand handle, you can also encourage your audience to engage with your video through likes, shares, and comments.
As per Hootsuite, a decent engagement rate falls between 1% – 5%.
You may even ask your audience to provide feedback on what they thought of the tutorial and their suggestions on how you can improve your content.
Conclusion
Pretty much a comprehensive piece covering everything on how to make video tutorials.
Since these tutorials weigh more in terms of educational value, these videos must be prepared precisely to ensure effective content delivery.
At MotionGility, we’re experienced in helping brands create animated explainer videos thus accelerating their marketing efforts.
So if you’re struggling to explain your comprehensive software or process to your audience, contact our video marketing expert today, and let’s begin your video journey.
