Often, SaaS brands find it complicated to effectively explain complex products to their target audience.
Be it anything – launching a new product, onboarding new users, generating conversions, etc., it might seem overwhelming.
It’s here when a SaaS product video can help brands navigate user communication and generate measurable results.
I’ve gathered 13 SaaS explainer video examples of renowned brands that will inspire you to create a similar video for your product.
Also, check out how you can integrate these videos into your funnel and improve your users’ experience.
Best SaaS Explainer Video Examples
1. Hootsuite: What Is Hootsuite?
Target Audience: General Audience
Video Type: Marketing Explainer
Industry: Educational
The video starts with a common fact guiding to a crucial pain point of almost every entrepreneur these days with engaging graphics and vibrant colors.
The story neatly transitioned to what the product is about and how it can be used to help users outgrow the client’s pain points mentioned in the beginning with minimal transitions but a really clever representation of the calendar as a shelf sharing what the product can do.
The video moved towards the ending with quick transitions sharing what are the subtasks a user can perform using Hootsuite and the clean movement made it engaging and informative in such limited time.
The video was viewed almost 100k times on YouTube itself and helped Hootsuite reach 15+ Million users. It was a great combination of engaging graphics, clean transitions, and a well-scripted voiceover.
It’s both informative and works well in portraying Hootsuite as a solution to almost all the major pain points mentioned in the beginning.
2. Subtext: Subtext Explainer Video
Target Audience: General Audience
Video Type: Marketing Explainer
Industry: Educational
The video starts with cheerful music and an excited voice, hitting the major issues that almost every influencer came across during his or her journey.
The video cleanly transitioned voice to problem-solving statements about the product and the video started showing user interfaces and shared how every solution is being solved in subtext with clean transitions and vibrant colored UIs.
The great SaaS explainer video is an example of well-scripted narration and clever graphics to share the entire concept and generate a need in a limited time duration.
A great video to generate leads and ultimately more sales.
80% of SaaS Marketers look forward to investing in an Explainer Video in 2025
Check out other statistics: B2B SaaS Video Marketing Survey
3. Slack: Communication Without Chaos
Target Audience: General Audience
Video Type: Marketing Explainer
Industry: Educational
The video begins with a progressive voiceover and simple shapes to explain the communication chaos within an organization.
The video progressed with voiceover targeting solutions to key pain points and used the same simple shapes playing along with lines representing how Slack can be helpful in solving the problems.
The lines move along the patterns and represent the flow of information, engaging users during the entire walkthrough.
This SaaS product explainer video is a great example of a vibrant voice walkthrough with simple minimal visual style and limited transitions greatly introducing the product to the world.
4. Incedo: Decision Automation Platform
Target Audience: B2B Enterprises
Video Type: Motion Graphics Service Explainer
Industry: Data Engineering
For marketers and startup founders, explaining their boutique services to the target audience can be quite complex at times due to various reasons.
However, with this service explainer video, Incedo ensures that its data engineering, design experience, and business transformation services are well demonstrated.
This B2B SaaS product video boasts extensive yet appealing use of icons, infographics, and motion graphics thus allowing Incedo to position their digital transformation services with ease.
As a result, the video serves as a digital sales representative helping target audience understand their service offerings.
5. Atlassian: Jira Software Premium
Target Audience: Large Enterprises
Video Type: Product Explainer
Industry: Project Management
Seamless workflow around is one of the key goals every organization seeks to achieve.
As one of the leading project management tools for Agile teams, Jira introduces its Software Premium with an exciting SaaS onboarding video.
The video contains appealing icons and screen recordings which are of great help to large enterprises and development teams.
With the help of a background voiceover, the video guides viewers into how they can get started with the apex version of the Jira software.
6. Datto: SaaS Protection Explainer Video UKI
Target Audience: General Audience
Video Type: Marketing Explainer
Industry: Educational
The video starts with an introduction to SaaS and explains all the problems that a SaaS application user faces when it comes to security and the visuals brilliantly used a character facing the problems.
The video used a very common, relatable, and understanding language and real-life examples as vibrant illustrations to make complex concept comprehension easier.
The simple animation style, detailed explanation, and relatable visuals helped Datto expand globally to 20+ locations and reach 1 million+ user and make it a successful saas explainer video for Datto SaaS Protection.
7. Asana: Meet Asana, your work manager. But better
Target Audience: General Audience
Video Type: Marketing Explainer
Industry: Educational
The video combines soothing yet high-spirited music with a well-scripted voiceover starting to cover all the daily life problems in managing work at workplaces at all levels of management.
Visuals greatly represent those pain points progressing towards visuals representing visuals with a user interface showing how problems are solved with a voice describing how Asana is useful in solving the pain points mentioned.
The video used a clever combination of illustrations and posters to represent the entire System UI.
The video explains how Asana works and why a business needs it using a very clever combination of Voice, sound effects, and visuals.
It did great work in the need generation and product explanation in a very limited time.
8. Merren: Consumer Survey Solution
Target Audience: Medium & Large-scale Businesses
Video Type: Platform Explainer
Industry: CRM/Data
Brands are strictly aware of the fact that only the right insights from customers can help them create better products.
However, collecting consumer data is a headache brands often encounter but with Merren, things are pretty easy.
So through a saas video animation containing a compelling storyline, Merren demonstrates the functionality of its fully-automated consumer survey solution with ease.
The video is also accompanied by an energetic voiceover and rich illustrations which help it hook the attention of the target audience effectively.
9. Hubspot: What is HubSpot CMS?
Target Audience: Business Enterprises
Video Type: Product Explainer
Industry: Content Management System
Hubspot has been known for its top-notch CRM software. But not many know that they’re quite known for offering an excellent CMS too.
The quick animated commercial focuses on the website owner’s key pain points and addresses them by offering a solution surrounded by catchy motion graphics.
Apart from being one of the best saas explainer videos, this saas product video is also a great reference for people struggling to write an explainer video script.
Undoubtedly, another instance of exceptional storytelling and crisp presentation of the product.
10. Rebrandly: URL Shortener
Target Audience: B2B & B2C Enterprises, Influencers, etc.
Video Type: Marketing Explainer/Platform Demo
Industry: SaaS
While creating this video, we ensured the viewers’ attention was hooked right from the beginning.
So if you look at the script and the visuals that follow until Rebrandly is introduced, we created a sense of curiosity regarding the solution to the problem addressed.
Combined with exciting icons, dashboards, and transitions, this SaaS product video crisply highlights the platform’s key features, functionality, and usability.
Not to forget, the energetic background voiceover helps highlight Rebrandly’s offering in a simple yet effective way.
11. Zoho One: What Is Zoho One?
Target Audience: General Audience
Video Type: Marketing Explainer
Industry: Educational
The video starts with an exciting voiceover and hyped background music explaining how useful the product is. The voice talks about no external factors or pain points and clearly explains how the app is useful in solving key issues of your organization using its various components.
The visuals cleverly integrated all the product and component logos using comprehensive motion graphics and relatable characters and visuals to relate how things are done in real life.
The great combination of motion graphics, animated characters, and vibrant musical voice-over qualifies this video for a great saas explainer video advertisement.
12. Timely: AI-Powered Time Tracking Software
Target Audience: B2B Enterprises
Video Type: Product Explainer
Industry: SaaS
Focused on aiding project managers to eliminate manual tracking and reduce hassle, Timely helps optimize operations, drive profitability, and unlock business insights.
The video’s script straightaway focuses on addressing its target audiences’ pain points and highlights how Timely effectively solves them.
Created in the motion graphics + multimedia animation style, this 60-secs video crisply communicates Timely’s unique AI-powered ability.
13. Discord: How Discord Works
Target Audience: General Audience
Video Type: Marketing Explainer
Industry: Educational
Discord used great transitions of on-screen visuals and hyped music with vibrant voiceovers. The video explained the entire software in detail with all the features of the product.
The voiceover uses direct instructions and screen visuals to fulfill those actions.
The clear content with an engaging voice, hyped music and colorful transitions make this saas video a great walkthrough of the entire software.
How SaaS Product Videos Help Enhance UX & Boost ROI
For SaaS marketers or product & growth managers, delivering an impactful user experience without overwhelming them is a mighty challenge.
Many first-time customers or potential visitors abandon products due to unclear navigation, workflow, confusing interfaces, and a lack of guided tutorials.
As a result, users often end up searching for user manuals or lengthy articles but they’re not enough to keep them engaged.
SaaS videos help tackle this challenge by simplifying technical concepts and easing bad user experience.
Here’s how:
1. Helps simplify Complex Workflows and Processes
This is the primary reason for user experience. You know this well – Your newly onboarded customers expect from you a smooth welcome to your product.
And if it doesn’t go as per their expectations, it’s an early red flag at their end.
However, using SaaS explainer videos means you don’t have to narrate your product’s features because – you can creatively show them through catchy infographics, icons, visuals, etc.
If you consider an average SaaS platform, there are multiple integrations in terms of APIs, workflows, dashboard functionalities, etc., that may confuse viewers.
But through animated videos, these complex terminologies and processes can be broken down into crisp infographics for better product communication.
This demonstration is further enhanced through the usage of explainer characters and motion graphics thus providing an engaging experience to the viewers.
2. Helps ease the Onboarding journey through interactive elements
Believe it or not, user onboarding is the most critical aspect of a SaaS product.
And it wouldn’t be wrong to say that this is exactly the Make or Break stage for a product owner.
Onboarding a user comes with its own set of difficulties in terms of product comprehension and navigation.
This is when these videos can help users grab a crisp overview of the entire product within 90 seconds.
What’s even better – You can use these explainer videos as per how your marketing sales funnel.
3. Help Boost Marketing ROI
Look – As a SaaS owner, it’s you who knows the ins and outs of your product more than anyone else. To get it in front of your target customers, it’s important to market it efficiently.
As per statistics, 88% of marketers believe they amazingly clocked a significant ROI by using videos in their marketing strategies.
Now this speaks a lot about how SaaS product videos backed by solid animation can become the driving force behind generating decent revenues.
These videos are a great tool to engage your target audience within short time frames with the help of interactive illustrated characters and motion graphics.
To spice up your reading flow a bit, here’s an intriguing graph that will throw light on why videos are the go-to choice for B2B guys:
So a thoughtful 58% of B2B buyers across industries believe that an explainer video will largely help them learn about a new product or service.
As far as video animation styles are concerned, there are multiple types you can consider while getting a video produced.
It could be a quick animated commercial to boost signups, a detailed walkthrough video for better demonstration, or anything that suits your product better.
Over to You
To say the least, the role of SaaS explainer videos is to just simplify and make the technical aspects of products engaging for the audience.
As a result, rich visuals with a crisp narration in the backdrop effectively help SaaS brands communicate their complex product with ease.
This makes the product more accessible and easy to understand.
If you are looking for SaaS Video Production, we would be more than happy to create a custom video for you that matches your SaaS product’s requirements.
Frequently Asked Questions
Q1. How can businesses decide whether investing in a SaaS explainer video is worth it?
For many SaaS brands, explainer videos have fetched great results in terms of product awareness, conversions, and revenue.
But since we’re talking ROI, we can confidently tell you that the cost of investing in a single explainer video and generating results is much less than investing in multiple tools that are not only non-branded but also less appealing.
Whereas, your explainer video will help you communicate your complex product and highlight your SaaS product’s features & benefits within 60-90 seconds.
Q2. Can these videos be customized to fit the unique branding and messaging of different SaaS products?
Yes, of course! Every video can be customized to suit your unique brand requirements.
For instance: A 90-second SaaS product video can be customized in a manner that best narrates and demonstrates your product’s functionality.
Further, we can also help you break down your long videos into short animated commercials. Doing so will allow you to use these short videos to better target prospects at the bottom of the stage funnel.
Q3. What are some common mistakes to avoid when creating a SaaS explainer video?
For us, these are 3 things that should not go wrong at any cost while creating SaaS explainer videos. Here are they:
[i] Avoiding storytelling
Your audience carries low attention spans. You should hook their attention with an intriguing start rather than directly jumping to your product’s goodness.
For the same, you can incorporate storytelling elements such as character introduction, scenario walkthrough, etc., to engage them into checking out your SaaS product.
[ii] Excessive emphasis on selling rather than engaging
Since your SaaS product is already complex to understand, pitching it right away to your target audience can be meaningless.
Through your SaaS video, you can leverage catchy icons, seamless transitions, etc., that creatively explain your product and not just narrate it.
[iii] Choosing video creation tools over experienced agencies
Tools come with hundreds of in-built templates, characters, icons, transitions, and whatnot except for one thing – brand customization.
They can surely help you create a SaaS explainer video in 1/3rd of the total time and at a much lesser cost as compared to an explainer video company but won’t be able to tailor the video as per your brand needs.
This is because your SaaS product carries a certain energy in terms of functionalities, colors, voice, etc., and only agencies can help demonstrate the same by customizing the minute details in the video.
