Improve B2B Sales by using these 5 Results-Driven Tips

Picture of Komal Chaturvedi
Komal Chaturvedi

Co-Founder & CEO, MotionGility

improve B2B sales
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    The most important thing in B2B businesses is sales. Every B2B marketer or salesperson works to aim for maximum sales.


    B2B sales come with its fair share of challenges. It is a long process that involves multiple decision makings and engaging prospective buyers throughout the journey.


    It is indeed the most challenging task, but if done right, it can lead to the tremendous growth of the business. 


    Fortunately, with the rise of intellectual minds in businesses there are many strategies that can be applied to improve B2B sales.


    We have listed out the 5 must-have tricks that can help you boost your chances of securing valuable business opportunities. 


    Use these proven ways to achieve the best sales outcomes:

    1. Understand your client's business and Define your ideal customer profile (ICP)

    As a salesperson, your first and foremost goal should be to understand your client’s business. What are their business objectives? Who are their competitors? What are their marketing needs?


    Being acquainted with all these questions will not only help you in understanding the client’s business better but also show your knowledge and expertise.


    Start by finding out the pain points of their business. This way you can align your offering in a way that solves their problems and also meets their business goals.


    Apart from knowing the business, understand your ideal customer profile(ICP). Many sales deals are affected by not knowing their customer better.

    understand your client's business & icp

    ICP is all about knowing who is the ideal buyer for your offerings.


    This can be known by conducting a survey, asking them about their motivations, challenges, and the value they can get from your services.


    Try analyzing your existing customer base, and try to look for the common traits among them by researching their demographics and their behavioral traits.


    ICP evolves as the business grows, so examining your clients regularly and making sure the data remains accurate can be beneficial for future processes.

    2. Sell actual business results and outcomes

    B2B clients are not at all interested in knowing what benefits and features your services have as they might get the same from your competitors.


    Instead, they are more interested in looking for evidence for the services you offer. The easiest way to show it is through the case studies of your previous projects.


    The case study will show how your services helped your previous customers in overcoming their problems and how they achieved the desired outcomes through your services.


    Also, include quantitative data like KPIs and ROIs to create credibility among the prospects.


    When the clients will see that other businesses like theirs with kind of same needs have achieved the results that they were looking for, it will give them a strong reason to consider your offerings.


    In the long run, selling your business results in the form of case studies will make you close more deals and will develop a sense of trust and confidence in your business.

    3. Integrate videos into your Sales Journey

    Videos can develop a whole new dimension to improve B2B sales.


    88% of B2B marketers have observed that using videos in the sales journey has shown an increase in ROI.


    Videos are engaging – They have the highest return rate if we compare it to any other form of content and clients prefer watching videos instead of reading the text.


    Even using videos in email marketing campaigns can increase the open rates of your email.


    Creating animated B2B videos that are more personalized will increase the trust of your potential clients.


    This is mainly because video animations not only grab the viewer’s attention, but also help them understand what you’re offering.


    For your better understanding, checkout an example of a effective B2B sales video:

    Given that videos addsa a touch of professionalism to your sales efforts, it also helps in showcasing your commitment to innovation and staying ahead of the curve.


    In total, videos can lead to more sales opportunities and it can be a smart move to integrate it in your sales journey.

    Still in doubt?


    Check out: Are Animated B2B Videos Really Worth?

    4. Align your sales and marketing team

    align sales and marketing teams

    Recently, the Super Office conducted a survey where they observed that if the sales and marketing teams are fully aligned, it puts an organization in the best position and gets the maximum value from the prospects and customers.


    Having both teams on the same page can do wonders for any business.


    When they collaborate, they increase their knowledge and insights on creating a strong buyer persona.


    If we see this through the client’s perspective, it represents the professionalism of a company and develops trust among them.


    Sales and marketing persons can also work together to improve the sales funnel by analyzing data and feedback.


    It will make you understand where leads are dropping off and where there is scope for improvement.


    It eliminates the “us versus them” mentality and promotes a supportive environment where ideas and insights are freely exchanged.

    5. Focus on building relationships

    effectively build customer trust

    Well if we talk about real life or businesses, or a B2B, relationship plays a very important role.


    If you have a strong relationship with your clients, the trust and commitment towards your business is automatically increased.


    When you are taking out the time to understand your client’s needs and show genuine interest in their business you are building reliability and admiration for them. 


    These two are the most important factors that can help in influencing the buyer’s decision.


    It is very important to establish a connection beyond just a transactional level.


    Taking care of these relationships creates a sense of loyalty, and clients are more likely to choose you over your competitors. 


    You don’t have to put in much effort, just be genuine. If a client is happy with your services, they don’t hesitate to refer you to their network.


    Don’t consider it as just a sale, consider it as creating long-lasting partnerships that benefit both sides.


    B2B sales are all about the clients. If you know them, take care of them, they will take care of you.


    These are the five most important tricks and by implementing these strategies you will be on your way to boost your B2B sales.


    So, why wait? Improve B2B  sales to the next level and flourish in the world of B2B businesses.

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