More than 1.71 billion websites are active on the web.
With so many businesses competing against each other, having a mediocre website is the least you can do to send your visitors to your competitors.
Therefore, the need here is to understand the importance of web design.
Your website needs to be well-designed so visitors can quickly grab an overview of what your business offers.
Since website design accounts for over 94% of initial impressions, ignoring the need for a neat website design will risk losing revenue and driving potential customers away.
In this blog, we will discuss the necessity and need of having a well-designed website.
Also, check out 7 essential factors you must follow while designing your digital identity.
Why is Web Design important?
Psychologically, potential customers judge a business’s ability to provide a solution to their problems through their website.
From that perspective, the benefits of a well-designed website are many, only if they are carefully curated keeping in mind your target visitors.
Here’s why good web design matters:
1. Defines your brand identity
A website isn’t just about digital presence—it’s your hub to a larger audience.
When you start a business, you sell your service to your close circle, like friends or their friends.
But then you hit a wall and wonder: Who’s next?
A website introduces your business to a larger audience, building your brand and identity.
According to GE Capital Retail Bank’s Second Annual Major Purchase Shopper Study, 81% of customers check a website before buying a product.
This highlights the importance of having an online presence and an active website as one of the top ways of getting customers and clients.
2. Establishes credibility and authority
84% of consumers consider a business’s website more credible than its social media presence.
So if you’re not online, you’re sending potential clients to your competitors. A website transforms the way your audience looks at you.
You can build credibility and authority in your customer’s eyes by announcing what you’re good at.
Here’s how you can add credibility to your website:
- Include social proof. Add testimonials, reviews, and case studies to your web pages.
- Regularly update your website. Add well-researched, E-E-A-T content.
- Provide clear contact information.
- Integrate social media handles.
- Earn high-quality backlinks from reputable websites.
3. Optimized for SEO domination
The toughest part of having a business is acquiring new customers.
With proper SEO, you can lay down a strategic path on your website that attracts potential customers.
By following the best SEO practices like on-page optimization, user-friendly content, and technically rich navigational experience, you can bring organic traffic to your website—without pouring money into paid ads.
To maximize ROI from SEO, post high-quality content like blogs and articles, showcase your services, introduce new products, and guide readers toward action using well-placed CTAs.
4. Delivers a seamless user experience (UX)
A well-designed website with a seamless user experience (UX) not only makes it easy for customers to discover you but also makes that discovery enjoyable.
A skilled UX designer can create a UX design for your website that naturally nudges people into your buying funnel—whether downloading an app or making a purchase.
Moreover, it improves your SEO performance and builds credibility and conversion. Findings from Forrester Research concluded: “For every $1 invested in UX, you get a return of $100 (ROI = 9,900%).”
5. 24/7 Digital Salesperson
Your website is like a round-the-clock digital salesperson; it’s ready to greet customers and make sales for you, even while you sleep.
With features like CTAs and sales funnels, you can interact with your customers through your website, turning them into paying customers.
Today, AI chatbots are taking the lead. Backlinko says nearly “68% of consumers have used a customer service chatbot.” With all these features, your website can keep running the business for you.
6. Transparent communication
Another critical reason why web design is important is that businesses with websites earn significantly 15% – 50% more revenue than those without. But they offer more than only revenue.
A transparent website fosters strong communication between the audience and the customers.
From discounts to recent updates, customers are aware of when and how to make the most of your products and services.
7. Accessible to all audiences
Your website is for everyone—not just the tech-savvy or younger crowd. The Pew Research Center’s study shows that over 75% of adults aged 65 and above use the Internet regularly.
With people from all age groups accessing the web, you have a chance to expand your reach and onboard more clients.
Websites can break physical, language, and time-zone barriers. Practically, you can get customers from any corner of the globe.
7 Vital Factors to Consider While Designing a Website
1. Eye-catching color scheme
A well-chosen color scheme is a must for website design.
Here it’s better to be selective and picky. This is because choosing an attractive yet brand-oriented color theme will help you communicate your product effectively.
Do not pick a color palette because you feel like “this is nice.” Since colors affect user perception and a brand’s identity, it’s best to know what emotions colors depict.
When picking colors, stay true to your brand identity and use it as your brand’s signature. What’s the message you want to share? Think about the feelings you want to stir.
Check out this detailed industry-focused table below to pick the color and tone for your brand:
As Wassily Kandinsky puts it, “Color is a power that directly influences the soul.” It’s more than looks; it’s about guiding users through your content.
Stick to the 60-30-10 rule—60% dominant color, 30% secondary color, and 10% accent color. Keeping things balanced, this strategy will ensure that your viewers grab the important stuff easily.
Take a tour of platforms like Adobe Color and Coolors. They are excellent open resources for building well-balanced palettes regardless of whether you’re working with complementary or analogous color relationships.
2. Thoughtful layout that balances form and function
A solid layout combines both form and function, making sure that the website is user-friendly and visually appealing. Kinesic’s study indicates that 94% of first impressions are design-related.
Therefore, you should organize your content such that it naturally gets users’ attention.
You can follow the F-shaped reading pattern; the design has two horizontal bars and one vertical bar, looking for the capital letter F.
It establishes a visual hierarchy, guiding users on where to pay attention. Jakob Nielsen, a renowned web usability consultant and human-computer interaction researcher, identified the F-shaped reading pattern.
According to him:
Users first read in a horizontal moment, usually across the upper part of the content area, which forms the F’s top bar.
The first lines of text on a page receive more gazes than subsequent lines on the same.
However, when people scan in an F-shape, they miss large chunks of content, primarily due to how text flows in a column.
3. Lightning-fast load times
Stressing on how technically sound your website should be, this is another mighty reason highlighting why web design is important today.
Research shows that for every second a page load time increases, the chance of users bouncing rises by 32%.
To combat this, work with designers and focus on reducing HTTP requests, compressing images and media, and utilizing lazy loading.
From an SEO perspective, fast load times impact both your ranking factor and conversion rate. For instance, Amazon found that even a 100-millisecond delay could cost them 1% in sales—it says how important speed is.
4. CTAs that practically beg to be clicked
Effective calls to action (CTAs) are essential for guiding users toward desired actions on a website. Studies show that well-designed CTAs can increase conversion rates by over 200%.
When you write CTAs, compel users to click. Using action-oriented text with strong verbs like “Get,” “Start,” or “Discover” can create urgency with phrases like “Limited Time Offer.”
Pay attention to the visual designs. It’s better to contrast colors to make buttons stand out. For example, you can enlarge CTA text for emphasis and use visual cues like shadows or highlights to make buttons appear clickable.
Key tips for effective CTAs:
- Keep CTA copy concise—aim for 5-7 words.
- Clearly state the benefits users will receive (e.g., “Get 30 days of subscription free”).
- Use action-oriented text and urgency-creating phrases to drive clicks.
5. Stunning, optimized visuals that captivate
Visual elements help develop an engaging website user experience. A well-designed interface evokes positive emotions, enhancing the brand’s perception. Whether visual elements you use—images, videos, or animations—all should be optimized for performance.
For example, industries like SaaS, Fintech, AI, etc., can opt for professional explainer videos to break down complex ideas while keeping users engaged.
Check out how Portfolio+ has strategically integrated videos in their web design to boost session rates:
Having explainer videos can increase the sales of your brand. It influences customer decisions, and studies show that 84% of consumers have been persuaded to purchase a product after viewing an explainer video.
Scalable Vector Graphics (SVG) can deliver crisp visuals without impacting website speed. Moreover, you can:
- Leverage visual storytelling to convey information emotionally.
- Implement responsive design for compatibility across all devices.
- Balance visuals with white space to improve readability and focus.
6. Accessibility that welcomes everyone, no exceptions
Web accessibility fosters an inclusive online space that serves all users, regardless of their abilities.
By integrating features like screen reader compatibility, clear fonts, and proper color contrast, businesses can ensure equal access to information and services.
BBC’s website is a great example. It offers features such as keyboard navigation and detailed alt text for images.
To achieve accessible web design, prioritize key practices such as using alt text for images and providing transcripts for audio or video content.
7. Content that speaks directly to your audience
You can’t build an audience without content. And if you want organic traffic to your website, you need to post high-quality content that users can engage with.
Come up with content ideas that users care about or answer the problem they’re searching for on the web. Some smart tips that businesses can use to make quality content:
- Performing keyword search: Through content strategy, an SEO expert can help you find business, commercial, and local keywords on which your website can rank. However, this requires you to optimize your content across all platforms to become visible to your audience.
- Understand your audience: There’s no better way to create content than by stepping into the shoes of your customers. Develop a buyer’s persona and find out a list of topics they would be interested in. Simply understanding their needs, desires, and fears would give you plenty of topics to write about.
- Perform a gap analysis: You don’t want to talk on the same line as customers. It makes your content boring. When you do a gap analysis, you discover fresh ideas and content that nobody’s talking about, which help you attract competitor traffic.
The Bottom Line
All in all, there are concrete reasons to prove the importance of web design today.
90% of websites on the internet fail to attract traffic. A well-designed website creates the right first impression. And if you want to be in 10% of those who get traffic and conversions, you need more than just a functional site.
This is the time you need website development professionals who understand the nuances of a website.
They will help you create a website that offers users a valuable experience to the viewers.
As a website development company, we have helped clients build custom website development solutions for our clients and help them grow.
Need a website? Contact us today and let’s design your website that attracts target customers without additional costs.