Video marketing became the most popular trend in the market as customers and businesses are not restricted to buying or selling in a confined location.
With the rise of the eCommerce industry in collaboration with modern logistics networks, it would be safe to assume that the world is now a global community accessible across the internet with no more than a few clicks apart.
Businesses are running digital campaigns across platforms to reach potential customers but in some industries are still struggling to convert. These industries are mostly related to complex products, accepting which is harder for the audience.
So how do they survive the market and make sure their target audience becomes paying customers?
Interesting Fact
Around 41% of marketers don’t use videos as they think they are too complex for marketing.[Source]
Video marketers came up with strategies to train their target audience and make sure they choose their brand over the competition.
The strategies proved to be very beneficial for almost all businesses but the ones who leveraged 2D animation tutorials saw exponential growth in engagement, which lead to tons of potential leads.
The results made 2D animation videos the fastest-growing trend across the web to improve comprehension and generate leads.
But how can you leverage it you wonder?
Well, I’ve prepared an industrywise set of tips to help you leverage the power of 2D animation to improve comprehension
Top Marketing Tips To Leverage 2D Animation For Better Comprehension
2D Animation has been a part of our lives for ages, animated ads and cartoons were a huge part of our childhood routine since we’re for.
Thus it is without a doubt the most engaging content type to help the audience understand the complex concepts and position your product as a part of the customers’ daily routine.
Check out this video by Spotify, which is a brilliant example of the same:
Target Audience: People in their mid-twenties and early thirties
Company: Spotify
Industry: Sound Cloud/Music
Like Spotify, an on-demand music provider, a lot of companies in various industries are uniquely leveraging the power of 2D animations to hook customers into paying.
I mean, who wouldn’t be intrigued by such stunning visuals?
Without a doubt, I can now visualize Spotify as a part of my daily evening chill.
Similarly, with Slack and Merren, it’s easy to understand the product, and seeing everyone using it at work was a brilliant way to hook the audience to opt for them over the competition.
More on that Later!
Let’s Begin to unravel the mystery of using 2D animation for making sure your customer understands your product and comprehend it to become a part of their daily routine.
Tech Based Industries
Key Purpose Of Using 2D Animation:
Marketing, Advertising, Walkthrough, and Outreach
Tech Industry comprises all companies involved in the design, manufacturing, and distribution of electronic devices and software. These include SaaS, IT, Blockchain, Software, Scientific Instruments, etc
Tech Industry usually is the one that suffers the most due to a lack of knowledge and product comprehension.
The product is now more complicated as decentralized servers and the internet are at their peak and most companies are opting for them to reduce server and infrastructure costs. But are still not sure how to market their product once it’s online!
Here’re the top 5 tips to achieve all key purposes using 2D animated videos:
- Create Animated Advertising Videos to help your audience across platforms to recognize your brand
- Leverage Explainer Videos to help your target audience understand how to use your product
- Outreach to all groups of target customers using social media by choosing the power of storytelling with emotions
- Add custom animated GIFs across all owned channels to hook your audience till a call for action
- Stand out from the competition by making YouTube Work For You
This can not only help you reach potential customers but also make sure they won’t hesitate to pay for your brand value.
Explore Inspirations For Your SaaS Businesses
Check Out: Animated SaaS Videos Examples
HealthTech and Finance
Key Purpose Of Using 2D Animation:
Marketing, Advertising, Trust Building, and Outreach
HeathTech and Finance is a combination of two of the most complex industries across the web ie Online Healthcare and De-Fi(Decentralized Finance). This includes online pharmacies, Wearable device apps, Unified Payment Systems, Online Bank Servers, etc.
HealthTech and Finance are one of the most popular industries across the web with smartphones and 4G internet.
Although the popularity is at its peak, the acceptance of a new player in the industry is still limited as people are scared to trust new businesses. Thus Trust building is one of the most common problems faced in the industry.
Here’re the top 5 tips to achieve all key purposes using 2D animated videos:
- Create Animated Advertising Videos to help your audience visualize your brand as a part of their life
- Leverage Explainer Videos to help your target audience understand how to use your App Effectively
- Outreach to all groups of target customers using social media by choosing the power of storytelling with humor
- Generate trust amongst your brand audience to Stand out from the competition by relating them to custom visuals made for them
- Make sure to add customer testimonials and strengthen your audience’s trust in your product
This can not only help you reach build trust but also make sure your customers help you grow exponentially.
Explore Healthcare Video Examples
Marketing And Advertising Industry
Key Purpose Of Using 2D Animation:
Marketing, Advertising, Client Acquisition, Trust Building, and Outreach
Marketing And Advertising are the most common supportive industry across all genres to make sure a product or service communicates effectively with the audience.
Almost all platforms and products rely on the marketing and advertising industry to make sure a brand performs well in the market.
Thus having the right tricks up the sleeves is more important for marketing and advertising than any other industry vertical
Here’re the top 5 tips to achieve all key purposes using 2D animated videos:
- Use Animated Videos to create ads that hook audiences to your brand in seconds
- Effectively repurpose explainer videos to outreach the target audience on social media
- Tell great brand stories with emotions using animated mascots(characters) and engage audiences long enough to relate to your product
- Generate trust amongst your brand audience to Stand out from the competition using custom-made visuals designed as per their demographics
- Create a customer support system using animated guides to solve the most common problems faced by your existing customers
This can help you make sure your audience finds you online and choose you over the existing brands
Need Animated Ad Video Inspirations
Check Out: Animated Ad Video Examples
Animated Videos Are The Future Present Of Video Marketing
2D Animation is the fastest-growing trend in digital marketing across industries and leveraging it effectively can help you reach potential customers and make sure the conversions are easy.
These videos are easy to plan and help your audience relate to your brand while engaging them long enough to make a buying decision.
Making sure your audience understands your product is the first step to doing so. Thus It’s a must that your audience comprehend and relate to your offerings
